3 Reasons to Add Video to Your Marketing Mix

YouTube says it has more than a billion users — almost one-third of all people on the internet — and each day they watch hundreds of millions of hours of video generating billions of views. Many marketers have seized the opportunities the popularity of video presents.

Video MarketingAccording to the State of Video Marketing 2017 report by Wyzowl, 63 percent of businesses are using video as a marketing tool, and out of those, 82 percent feel video is an important part of their marketing strategy.

Not making the most of your visual content? Here are three reasons why you might want to consider video:

  1. Increased reach. Wordstream estimates that videos on social media generate 1,200 percent more shares than text and images combined. Brainstorm ideas for interesting ways to present targeted messaging during four distinct buying stages: awareness, interest, decision and action. For example, at the decision stage, customer testimonials or “about us” videos that show your team’s expertise help to personalizes your brand.
  2. Better retention. According to Invisia, viewers retain 95 percent of a message when they watch it in a video. With smartphones, tablets and quality webcams, nearly everyone in your organization can be a video content creator. And, capturing a variety of perspectives may offer new angles to storytelling that you hadn’t anticipated.
  3. Long-lasting. Video content can also be used as blog articles, slide decks, interactive web experiences and more. All these things could alternately be turned into video.Looking to take the first step to add video to your marketing strategy? Contact your local Allegra Marketing Print Mail today for assistance.

4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan

Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact,
Facebook says that one in every five videos is a live broadcast.

digital marketing plan

It’s only natural that the benefits of this service would extend to brands and businesses. Now more than ever, brands of all sizes and with a wide range of social media budgets are taking advantage of Facebook Live’s unique ability to captivate audiences with timely content.

Let’s look at some of the marketing benefits of Facebook Live for businesses and organizations:

Provides unique content
Consumers are inundated with messaging at all hours of the day and night, so it’s more important than ever to stand out from the crowd with compelling content. A
Livestream report discovered that 81 percent of internet users said they watched more live streamed content in 2016 than the year prior. Bottom line? Your audience is already there, so use social media innovations to push new content.

Is cost-efficient
Smaller businesses and organizations may not have large budgets for social media marketing. Facebook Live is a great way to add quality video content without breaking the bank! With little more than your phone, you can create decent video. However, don’t let the low-budget appeal diminish content quality; you’re still looking to create something people want to watch. For under $50, you can purchase a tripod to stabilize your phone, a set of lapel microphones that will improve sound quality and a handheld light.

Connects to your audience
Facebook Live sessions can take place in many different formats. Some of the most effective ways to connect are with Q&A sessions, a behind-the-scenes look at your organization or service, or by giving an insider’s view of an event. You gain real-time analytics with likes, comments and reactions. Take advantage of this open channel of communication with your customers, and respond directly in the live feed! This personal connection is a great way to endear yourself to your audience and help them put a face and voice to your brand.

Take advantage of Facebook’s push to Live
Most compelling of all, Facebook is prioritizing and promoting live video. This means that when you go live, anyone who likes your Facebook page will see your video at the top of their feed. They may even receive a notification on their phones that you are live. Facebook’s large investment into its Live space helps to even the playing field for small companies, giving you Facebook’s enormous advertising power for free.

Need a hand conceptualizing Facebook Live into your business or organization’s digital marketing plan?
We can help!