What to Print for Your Next Event

Event marketing can prove to be an effective strategy for lead generation and customer retention. Yet common missteps that can thwart your best intentions can happen before (lack of preparation), during (poor displays) and after (failure to follow up with leads). All can be easily avoided!

Printed Materials for Event Marketing

Many of your promotional tactics will be print-related. To ensure a greater return on your investment at your next trade show, expo or community event, here’s a rundown of what most marketers have in their event arsenal:

Banners, Posters and Signage
Whether your event is inside or outdoors, you’re competing with a lot of visual noise. Professionally produced banners, flags, pennants, posters and directional signage can drive foot traffic to your space, creating more opportunity for engagement. According to the 2016 Experiential Marketing Content Benchmarking Report, 74% of consumers said meeting with exhibitors made them more likely to buy the products being promoted or demonstrated.

Brochures and Flyers
Take along a mix of marketing materials. Inexpensive handouts are just right for anyone stopping by your booth, serving as a handy refresher once the show is over and everyone heads home. Keep a stash of more robust, high-quality sales brochures available for anyone who expresses a genuine interest.

Business Cards
Business cards are necessary for events and trade shows, so you’ll want to ensure that your team has plenty to hand out. Are they up-to-date? Visually appealing? Readable? Think about sprucing up your business cards with textured paper, vibrant palettes and graphics and unique type fonts that align with your brand identity.

Direct Mail
Use the mail to be first in line in the minds of your customers, as it can take multiple contacts with your target audience to drive action. For an event, plan on delivering a save-the-date card a few weeks ahead of your invitation mailing. Based on responses, you may need a third reminder. An inexpensive postcard will do as a last push for RSVPs.

Programs
Event apps are growing in popularity for those who always have a phone in hand. Be aware that not all venues are enabled with Wi-Fi or it can be an additional cost if you’re the event host. Cover your bases with a printed program for handy reference and note taking. Your attendees will thank you.

There are plenty of extra print materials that can boost the success of your event. Place cards or nametags for special dinners, meet-and-greets and other similar events are a great way to organize your attendees and break the ice. Raffle tickets and contest forms featuring your brand logo create a fun and interactive experience for everyone, keeping you top of mind.

Want to check off these printed materials from your list? Your local Allegra Marketing Print Mail can help you!

3 Creative Ways to Add Value to Your Signage

Thanks to advancements in large format printing, creative signage solutions are more affordable than ever. Here are three trendy ways you can spice up your company’s space with eye-catching signs and large graphics:

Valuable Signage

  1. Go Green
    In many sectors, industry standards dictate certain environmental regulations about waste and materials. Environmentally friendly inks and materials can help you meet your standards and reduce your overall waste. Also, according to Nielsen, two out of three consumers are willing to pay more for products and services that come from companies committed to making a positive social environmental impact. Win-win!
  2. Explore New Surfaces
    Digital printing technology makes it possible to print on – or affix to – nearly any surface for a custom look that fits your brand’s standards in look and feel. Consider a mural for your lobby, floor graphics or even wraps around pillars and posts. A simple change can transform your work space from average to inspiring.
  3. Add Texture
    When it comes to signage that travels with you to trade shows or events, textured backdrops and graphical drapes are two sure bets that can draw foot traffic to your booth. They can even help define a space for your product demos on a busy trade show floor.

Talk to the sign pros at your local Allegra Marketing Print Mail to learn more about your signage options and how they can fit into your budget.