6 Ways to Use High-Impact Printing to Stand Out

The tangible nature of printed pieces is one of the most important ways that it stands out from online marketing. In fact, studies show that consumers are more engaged than ever with print marketing, with an influx of brands using direct mail and other forms of print to cut through the digital clutter.

high-impact printing

One of print communications’ most compelling benefits is its ability to engage multiple senses. But have you ever considered the message that the paper itself is sending? Here are six ways to use high-impact printing to enhance your marketing, draw attention to your call-to-action, and stand out from the competition.

    1. Match texture to content. Think about how you want your printed pieces to be perceived. High-quality cardstock communicates something different than lightweight paper. Try to find textures in your content, products or stories that you can emulate through paper. For example, you can choose a texture that mimics a weave of fabric or a raw roughness that may match a more masculine product category.
    2. Add some sparkle. Consider using foil to catch the light and attention of your audience. Or, a variance in ink opacity can achieve an unusual effect depending on the direction from which the paper is held and viewed. These types of treatments are especially nice for special event invitations and new product launches.
    3. Show your shape with die cuts. Unusual shapes in printed materials can create interest and underscore your brand’s specialty. For instance, if you sell window treatments, accentuate a graphic of a window by using a die cut in the shape of your product.
    4. Use a creative fold. A unique fold – letter, accordion, gate, engineering, cross, double-parallel, baronial – can help organize your message and ensure that your piece fits in the correct envelope or folder – plus, it’s just plain fun to open.
    5. Try a pop-out image. Pop-out images that are revealed to the reader when unfolding a piece can add unexpected interest and drama.
    6. Wrap it up. Envelopes are influential to the success of a direct mail campaign. Looking to enhance your response rates? Test! Use your typical envelope as your control and send it to half of your mailing list. The alternate version of your mailing envelope could be different paper, color versus your standard white, or have different placement for the call-to-action. Measure which performs better and continue to tweak over time.

Whether you are creating direct mail campaigns, brochures, publications, event invitations, newsletters or business cards, you can cut through the clutter and increase engagement with high-impact printing techniques, specialty papers and folds. If you need help developing a campaign that can help you stand out against the competition, reach out to us. We look forward to hearing from you.

The Importance of Printed Handouts

While the advertising space has grown more diverse with the increase of digital ad platforms, print handouts have not lost their importance. Thanks to digital, the significance and value of print has grown richer. Understanding the common types of print advertising handouts and how to use them is an important part of reaching the right audience with the right message and staying competitive.Flyers

Target Marketing refers to print marketing as an “engagement goldmine” when it’s marketing to Millennials. In fact, Target Marketing reported that 65% of Millennials bought from a catalog, and 63% purchased because of a mail piece. Print is perceived as more trustworthy and the fact that they can pick it up and touch it provides a level of sensory engagement digital ads cannot. Plus, print advertisements stand out from all the digital ads with which users are bombarded while on their phones.

So what are print handouts?

Print handouts are anything that is printed and handed out free of charge for advertising purposes. This includes flyers, brochures, pamphlets, and postcards. Several factors come into play when choosing the right ones to use for your business, such as the type of business you are advertising, the goal of your print campaign, and your budget. Most companies will benefit from using all these popular handouts in the right context!

  • Flyers: These are typically single-sided sheets printed with an advertisement. They are a low-cost option used for reaching many people with your message. This message is usually short and sweet – announcing a sale or a grand opening or simply reminding recipients that you exist to help them. They can be mailed, handed out by a sales team (on a street corner, at a tradeshow event, or canvased across a neighborhood), or pinned up on public bulletin boards.  Flyers are also known as leaflets.
  • Info Sheets: A single sheet containing product specific information. These are usually handed out by employees to individual customers at the shop or made available during trade show events.
  • Postcards: Printed on card stock or heavyweight paper, they are comprised of one flat piece with no folds. Most people picture a rectangle when they think of postcards; however, postcards are not limited to the traditional rectangle but can be designed in all manner of shapes to intrigue and delight your audience. Like flyers, they’re a great way to promote a sale or build brand recognition.  The message is usually pretty simple; your postcard is not the place to unload product specs and details. Instead, postcards are used to encourage the recipient to come engage with your business to redeem an offer or to supply a reminder of what your company does. They are a popular choice for direct mail campaigns because they very flat, lightweight, and sturdy, thus making them perfect for sending in the mail. As one of the simplest pieces to create since no folding or binding is involved, postcards are great for budgets and distributing to a broad audience.
  • Brochures: There are a wide variety of brochure formats readily available at your local Allegra. Brochures can be created from single sheets or multiple sheets folded to form a small booklet. Multi-sheet brochures can be bound or unbound. Unbound brochures are also called pamphlets. Printed brochures are utilized in many ways to effectively increase sales. A few common distribution methods for reaching your desired audience through brochures includes placing them in public display racks, sending them out to a select audience via direct mail, giving them to a client during a consultation, or placing them in brochure holders in your own office or shop for interested parties to pick up.

Do you need to create custom print handouts that are sure to impress? Your local Allegra Marketing Print Mail location is ready to help from start to finish.  They’ll guide you in choosing and designing the right type of print handout for each of your marketing goals as well as handle all the printing, folding, and binding for your marketing print handouts!

What to Print for Your Next Event

Event marketing can prove to be an effective strategy for lead generation and customer retention. Yet common missteps that can thwart your best intentions can happen before (lack of preparation), during (poor displays) and after (failure to follow up with leads). All can be easily avoided!

Printed Materials for Event Marketing

Many of your promotional tactics will be print-related. To ensure a greater return on your investment at your next trade show, expo or community event, here’s a rundown of what most marketers have in their event arsenal:

Banners, Posters and Signage
Whether your event is inside or outdoors, you’re competing with a lot of visual noise. Professionally produced banners, flags, pennants, posters and directional signage can drive foot traffic to your space, creating more opportunity for engagement. According to the 2016 Experiential Marketing Content Benchmarking Report, 74% of consumers said meeting with exhibitors made them more likely to buy the products being promoted or demonstrated.

Brochures and Flyers
Take along a mix of marketing materials. Inexpensive handouts are just right for anyone stopping by your booth, serving as a handy refresher once the show is over and everyone heads home. Keep a stash of more robust, high-quality sales brochures available for anyone who expresses a genuine interest.

Business Cards
Business cards are necessary for events and trade shows, so you’ll want to ensure that your team has plenty to hand out. Are they up-to-date? Visually appealing? Readable? Think about sprucing up your business cards with textured paper, vibrant palettes and graphics and unique type fonts that align with your brand identity.

Direct Mail
Use the mail to be first in line in the minds of your customers, as it can take multiple contacts with your target audience to drive action. For an event, plan on delivering a save-the-date card a few weeks ahead of your invitation mailing. Based on responses, you may need a third reminder. An inexpensive postcard will do as a last push for RSVPs.

Programs
Event apps are growing in popularity for those who always have a phone in hand. Be aware that not all venues are enabled with Wi-Fi or it can be an additional cost if you’re the event host. Cover your bases with a printed program for handy reference and note taking. Your attendees will thank you.

There are plenty of extra print materials that can boost the success of your event. Place cards or nametags for special dinners, meet-and-greets and other similar events are a great way to organize your attendees and break the ice. Raffle tickets and contest forms featuring your brand logo create a fun and interactive experience for everyone, keeping you top of mind.

Want to check off these printed materials from your list? Your local Allegra Marketing Print Mail can help you!

Rethinking Signage: 3 Ways to Go Beyond the Banner

Large signs and graphics make a lasting impression on your audience. Whether indoors or out, there are plenty of trendy options to spice up your signage. Here are a few of our favorite ways to say hello to a new, fresh look that will capture your audience’s attention.

  1. Walk it out
    Make the most of every square foot of informational, promotional or decorative space in your facility. The latest solutions in graphics prove that you’re no longer limited to walls, windows and doors; you can now take advantage of graphics for floor surfaces and even printed ceiling tiles.
    Allegra Signage
  2. Look outside
    Perforated window graphics are a creative way to share your message. A creative twist on an old favorite, perforated graphics present a promotional message when viewed from one side (such as the outside of a door or window) and a clear view when seen from the other (often the inside of a vehicle or building). One-way vinyl graphics replicating frosted glass or displaying a design or scene also add an attractive element of privacy to office or conference room windows.
  3. Get mobile
    Whether they’re on a car, van or trailer, vehicle graphics and decals are some of the most economical ways to deliver promotional messages. Simply parking your vehicle is a marketing tactic! Smaller businesses or organizations without a permanent vehicle or fleet for deliveries or service calls can benefit from repositionable graphics. These are an ideal way to put your marketing in motion and are easily removed and replaced.

From custom design to installation, talk to the signage professionals at your local Allegra Marketing Print Mail about how to make a greater impact with creative sign solutions.

How to Make Your Business Card a Real Keeper

Though advances in technology are constantly redefining the ways in which we do business, one conventional business practice has stood the test of time: the business card.

Allegra Business Card

Printed business cards provide a tangible, personalized element to relationship-building that digital alternatives cannot. And, when tailored to reflect your brand’s image, business cards serve as important marketing collateral for creating a positive, long-lasting first impression.

According to the Statistic Brain Research Institute, 72 percent of professionals say they judge companies based upon the quality of their employees’ business card. The driving force ensuring your business card reflects both you and your organization well? A strong design.

Here are some tips for creating a brand-building business card that is sure to leave a good impression:

Make it colorful.
In the same survey, 78 percent of respondents said a color business card is more memorable than a standard, white card. Align your color palette and graphics with your brand standards to help ensure a seamless brand experience at every touchpoint.

Choose an unusual material.
Although card stock is both cost-effective and practical, virtually any paper and a wide variety of finishes can be used for business cards – textured or smooth, glossy or matte. However, if you’re truly set on setting your brand apart, choose a lightweight wood or plastic sheath.

Investing a little more should pay off: Nearly four out of 10 survey takers said they would choose not to do business with someone if they have a “cheap looking” business card.

Keep it consistent.
The look and feel of your brand and all your promotional materials are likely to evolve over time. Have a plan to do a brand audit annually to weed out the materials that are outdated in information and appearance. Your schedule of design revisions just might start with your business cards.

Looking for a bolder business card design that speaks volumes about your brand? Allegra’s team of business branding experts can help create the perfect design. Contact your local Allegra Marketing Print Mail today.