Deck the Halls with Your Company’s Holiday Cards

With the holidays coming up, remember to thank your employees for all of their hard work throughout the year. The holidays always bring a sense of warmth and excitement for everyone to finally relax and be with their family. Showing your employees how much you care is vital to them feeling more of a connection with their team and their company as a whole. The simple, signature way you can show your employees that you care is by sending out thoughtful holiday cards. Trust in the high-quality custom label printing and envelope printing solutions from Allegra to get those holiday greetings out.

Torso View of a Man Wearing a Plaid Button-Down Shirt while Smiling and Removing a Card from a Brown Envelope

The end of the year grants everyone at your company a big sigh of relief from the Q4 madness. Sincere holiday cards for your employees will show your appreciation for their contribution to your company. By choosing to work with Allegra for custom label and envelope printing, the materials, design and customization will make all the difference in the impact of your company’s holiday card.

Allegra uses high-end label printing equipment and industry-leading materials and finishes. Choose from simple paper mailing labels to durable white paper label stock. Customize your labels into any shape or size, and ask our team about the matte, gloss and high-gloss coatings available.

We provide the high-quality materials so you can collaborate with our team on custom design ideas and personalized messages to get your team in the holiday spirit. Label requirements may vary depending on the container, the stock, adhesive requirements, graphics, content and application methods.

Additionally, Allegra’s label printing solutions offer:

• Affordable custom label design

• Specialty label printing solutions

• Labels for any occasion

• High-quality label stock papers

• Modern finishing and coating techniques

• Low minimum order quantities

Make sure the mail you send is highly visible and memorable by using envelopes with unique designs. This isn’t limited to just printing a logo on the envelope, but can also include using a unique envelope size, color or design such as including windows or bypassing the traditional flap closure style.

Count on us for a wide selection of colors, sizes, styles and materials. We’re also happy to help with design services to ensure all your corporate identity materials are coordinated and complementary. Call or visit Allegra online for more information about the services we provide and how we can help you provide quality holiday greeting cards for your employees.

How to Create Direct Mail that Appeals to Customers

Close Up of a Hand Pulling a Large Bundle of Mail Out of a Silver Mailbox

Even as the world of business and marketing goes more and more virtual, direct mail continues to be an effective form of marketing to potential and current customers. However, many companies know that direct mail is still a great way to market their products or services, which means you are competing with them for attention in customers’ mailboxes. So how can you create direct mail items that will appeal to your customers and make them more likely to remember your business and take further action? Here are a few ideas:

• Make it stand out: As soon as the customer or potential customer who receives your direct mail opens their mailbox, you want your mail to be the thing that stands out from the rest of the items in their mailbox. Custom envelope printing with eye-catching designs or unusual aesthetic features can keep your mail from blending in, and make the recipient more excited to open it up and see what’s inside.

Include a coupon or special offer: If your potential customer opens their mailbox and pulls out an item from you that has a message telling them there is a special offer or coupon inside, their curiosity will be piqued, and they will be more likely to open that piece of mail. Even better, if the coupon or special offer contained inside is one that they are interested in using, they are likely to set the mail on their counter or tack it to their refrigerator, meaning they will see your brand repeatedly, reinforcing your company in their memory.

• Include something functional: If your direct mail item is mainly intended to inform your customer of some type of news, or to let them know your business is opening in the area, they may just read the mail and then throw it out, and quickly forget your brand and your message. But if you include something functional with the mail, such as a small notepad for writing their grocery lists on, they will appreciate receiving something that is useful to them, and you will also be at the front of their minds when they look at the notepad featuring your company logo at the top.

• Include something informational: Similar to including something functional, including something informational can help the recipient attach positive feelings towards your company. If your company sells outdoor equipment, include an informational sheet on how people can stay safe while enjoying the outdoors. If your company provides home maintenance or repair services, give the recipient a calendar showing them the various preventive maintenance tasks they should be doing around their house each month. The recipient of that mail is likely to keep the helpful information that you gave them, and because it has your logo on it, they will remember to call your company when they are ready to buy your products or enlist your services.

From utilizing creative envelope printing and including special offers to providing items that are functional or informational, there are many ways to make your direct mail stand out from the competitors while also making your company memorable for potential and current customers. Direct mail is not a thing of the past, even as marketing becomes more digital, so get creative with your direct mail items!