What to Print for Your Next Event

Event marketing can prove to be an effective strategy for lead generation and customer retention. Yet common missteps that can thwart your best intentions can happen before (lack of preparation), during (poor displays) and after (failure to follow up with leads). All can be easily avoided!

Printed Materials for Event Marketing

Many of your promotional tactics will be print-related. To ensure a greater return on your investment at your next trade show, expo or community event, here’s a rundown of what most marketers have in their event arsenal:

Banners, Posters and Signage
Whether your event is inside or outdoors, you’re competing with a lot of visual noise. Professionally produced banners, flags, pennants, posters and directional signage can drive foot traffic to your space, creating more opportunity for engagement. According to the 2016 Experiential Marketing Content Benchmarking Report, 74% of consumers said meeting with exhibitors made them more likely to buy the products being promoted or demonstrated.

Brochures and Flyers
Take along a mix of marketing materials. Inexpensive handouts are just right for anyone stopping by your booth, serving as a handy refresher once the show is over and everyone heads home. Keep a stash of more robust, high-quality sales brochures available for anyone who expresses a genuine interest.

Business Cards
Business cards are necessary for events and trade shows, so you’ll want to ensure that your team has plenty to hand out. Are they up-to-date? Visually appealing? Readable? Think about sprucing up your business cards with textured paper, vibrant palettes and graphics and unique type fonts that align with your brand identity.

Direct Mail
Use the mail to be first in line in the minds of your customers, as it can take multiple contacts with your target audience to drive action. For an event, plan on delivering a save-the-date card a few weeks ahead of your invitation mailing. Based on responses, you may need a third reminder. An inexpensive postcard will do as a last push for RSVPs.

Programs
Event apps are growing in popularity for those who always have a phone in hand. Be aware that not all venues are enabled with Wi-Fi or it can be an additional cost if you’re the event host. Cover your bases with a printed program for handy reference and note taking. Your attendees will thank you.

There are plenty of extra print materials that can boost the success of your event. Place cards or nametags for special dinners, meet-and-greets and other similar events are a great way to organize your attendees and break the ice. Raffle tickets and contest forms featuring your brand logo create a fun and interactive experience for everyone, keeping you top of mind.

Want to check off these printed materials from your list? Your local Allegra Marketing Print Mail can help you!

Rethinking Signage: 3 Ways to Go Beyond the Banner

Large signs and graphics make a lasting impression on your audience. Whether indoors or out, there are plenty of trendy options to spice up your signage. Here are a few of our favorite ways to say hello to a new, fresh look that will capture your audience’s attention.

  1. Walk it out
    Make the most of every square foot of informational, promotional or decorative space in your facility. The latest solutions in graphics prove that you’re no longer limited to walls, windows and doors; you can now take advantage of graphics for floor surfaces and even printed ceiling tiles.
    Allegra Signage
  2. Look outside
    Perforated window graphics are a creative way to share your message. A creative twist on an old favorite, perforated graphics present a promotional message when viewed from one side (such as the outside of a door or window) and a clear view when seen from the other (often the inside of a vehicle or building). One-way vinyl graphics replicating frosted glass or displaying a design or scene also add an attractive element of privacy to office or conference room windows.
  3. Get mobile
    Whether they’re on a car, van or trailer, vehicle graphics and decals are some of the most economical ways to deliver promotional messages. Simply parking your vehicle is a marketing tactic! Smaller businesses or organizations without a permanent vehicle or fleet for deliveries or service calls can benefit from repositionable graphics. These are an ideal way to put your marketing in motion and are easily removed and replaced.

From custom design to installation, talk to the signage professionals at your local Allegra Marketing Print Mail about how to make a greater impact with creative sign solutions.

Three Ways Promotional Products Can Elevate Your Direct Mail Campaigns

Direct mail is an effective way to stand out from the digital noise and reach your key audiences. One tactic to increase your direct mail response rate is to make your mail more appealing by giving it shape, compared to a typical flat mail that people receive every day.

Three Ways Promotional Products Can Elevate Your Direct Mail Campaigns

According to a 2017 Data & Marketing Association report, a dimensional mailer can outperform a flat mailing by up to 300 percent, and at 5.49 percent, has the highest response rate of any direct response medium. Already a strong performer, your direct mail can benefit from an added lift with the inclusion of promotional products.

Here are three key considerations when integrating promotional products into your direct mail campaign:

  1. Keep it useful. Pick a product that is useful, making it more likely the recipient will hold on to it. A Global Impressions study from Advertising Specialty Institute (ASI) shows that eight out of 10 consumers rank usefulness as the most important attribute of an advertising specialty.
  2. Make it memorable. ASI reports that 85 percent of consumers remember the advertiser giving them a promotional product. Include your logo on the product and brief contact information, like a website or phone number.
  3. Save your budget. Promo products have a lower cost-per-impression (less than a cent) than TV advertising, national magazine advertising and newspaper ads, and are comparable to radio and internet advertising, says ASI.

The message is clear: For your next targeted direct mail campaign, say “not this time” to plain envelopes, and try a box or tube. They can be customized and printed with a key message or theme.

Looking for ways to lift your direct mail marketing and drive greater interest and response? Contact your local Allegra Marketing Print Mail for assistance.