How to Pick the Right Fold for Your Brochure

The information for your brochure had a lot of effort put into it. From the introduction of your business, to the showcasing of your products or services, to the information aimed at prospective customers, your brochure is uniquely yours. After Allegra helps you with all of the copy and information, we can help with brochure printing and brochure design. There are quite a few different options when it comes to folds, and these folds all have their benefits.

A photo of someone holding a half-fold brochure with a blue background and white text.

Tri-Folds

Tri-fold brochures have become industry standard due to the simple and easy design. This fold creates three equal sections by folding the sides over the middle. This type of fold provides you with endless possibilities as far as design and copy. With help from Allegra, we can work with you to create the best possible read and explanation of your business’ products or services through the simple tri-fold brochure.

Z-Folds

Z-fold brochures are not as popular as tri-folds, but they are extremely versatile. A z-fold contains six panels. By folding a piece of paper into thirds, one third is folded forward and another is folded backward. When opened, the brochure looks like the letter Z. This type of fold opens up fully with one pull, meaning you can have you work span the entire paper, or work with our team to create something unique that displays your business’ products or services with tasteful design in mind.

Half Folds

Half-fold brochures are comparable to booklets or standard cards. This can open up a world of possibilities for your business to decide how they would like to showcase their products or services. Remember that you are not required to stay within the panels, and your work can span throughout the brochure. Or, take some tips from restaurant menus as to how you would like to style your brochure. Comparisons also work very well with a half-fold brochure as they are easily understandable by prospective customers.

Accordion Folds

An accordion fold is similar to a Z-fold, however, the accordion is folded several times instead of just twice. This gives you quite a lot of room for information, pictures, and other images that add to the allure of your business. Just one pull opens up a lens into your business’ products or services. This type of fold is also cost-effective compared to booklets, which can provide a similar amount of information and graphics.

Gate Folds

The gate fold brochure features three panels, larger than the panels of tri-fold brochures. This kind of brochure is unique in it’s fold and size, possibly assisting in your brochure standing out from the rest. With great copy and graphic design in mind during the making of your gate fold brochure, Allegra can work with you to help you accomplish a neat and exceptional brochure that accentuates your business’ products or services.

Whichever fold you decide on, Allegra is here to help. From design to printing, Allegra is ready to work with you to create the best brochure to help your business stand out.

How Brochures Can Help You Reach Your Business Goals

There are many creative ways brochures can be used by business owners to promote and education about their business offerings. They attractively present a solution to a problem and the benefits of choosing your company, as well as how to obtain the product or service. Here are a few examples on how businesses use brochures for different purposes. 

  • To Raise Brand Awareness: A perfect example of this are travel brochures. When placed in a hotel’s brochure rack, they inform visitors of local attractions and services. A 2018 study tested the impact brochures placed in a hotel lobby have on travelers. The study revealed that 85% of visitors became aware of an attraction or business as a result of picking up a brochure and 61% of visitors planned to purchase tickets or merchandise, they learned about from a brochure.
  • To Start a Conversation: Dentist offices often have brochures in the waiting or examination room explaining treatments or services such as teeth whitening. An interested patient can grab a brochure and discuss any questions they may have about the service with their dentist.
  • To Close a Sale: Businesses, such as massage clubs, use brochures to provide a visual to potential customers while a staff member walks them through pricing packages and services. Circling the best value option or jotting down a promo code during the conversation can make it personal. If the client is unconvinced and needs more time to think about it, the brochure serves as a reminder of the brand, the product, and the special attention received.
  • As Handouts for Different Occasions: Many companies distribute marketing brochures at trade shows or sends them as a targeted mailing. These methods allow for a larger reach rather than waiting for a customer to select one in-person.

Custom brochures can do more than just promote a business’s full range of products or services. They can help advertise upcoming events, raise awareness for a cause, or serve as map or program guide. A advantage brochures have over other forms of marketing is they don’t have the character limit often found in digital ads or smaller print mediums. The multiple panels in a brochure allow you to break up text into easily digestible pieces. This also allows for you to get as creative as you want, playing around with the use of images, layout, paper stock, and finishing techniques to communicate your message.

Allegra has the experience and expertise to help create a high-quality brochure. To get started, contact your local Allegra Marketing Print Mail location today.