Three Reasons Why Allegra is the Go-To Choice for Printing, Mailing, and Marketing Services

Coffee Shop Door with a Window Decal That Says Bean Coffee Roasters Micro-Roasted Daily

When it comes to helping businesses succeed with marketing and printing and mailing services, Allegra is the company to turn to! There are many reasons why Allegra should be your go-to choice for printing, mailing, and marketing services, but here are the top three:

1. We offer a wide variety of services: Instead of having to enlist several companies to cover all of your businesses’ printing, mailing, and marketing needs, Allegra provides everything under one roof. From printing of signage, advertising materials, and promotional items, to direct mail services and online marketing such as social media and email, you can count on having a voice that is consistent across all channels, because we are providing the services for all of them!

We even provide specialized COVID-19 solutions for businesses that have adapted to the pandemic in order to reopen, or who want to inform their customers about updated health and safety policies, new hours, or new services. From directional floor graphics and social distancing signs to branded face masks and hand sanitizer, we truly are your company’s one-stop-shop for everything you need to operate – and do so safely and effectively.

2. We value our customers and their success: When our customers succeed, we succeed, and we take immense pride in providing services that help businesses thrive and grow! Our customer reviews and case studies are a testament to how Allegra goes above and beyond for our clients. We employ experts with a can-do attitude who can solve simple or complex problems with creative solutions.

Our solutions even help companies succeed internally, providing them with ways to inform and engage their teams through design services for training manuals and benefits guides, printing services for professional business cards and stationery, and recognition gifts and team-building items such as logoed apparel, coffee mugs, and more.

3. We provide expert design assistance: Don’t have someone in-house to take care of your design needs? Not a problem – we do that too! When we say we will help you create consistent branding across all channels and methods of advertising, we mean it, and that includes employing expert designers who will make your company stand out! Our design services even include copywriting or logo development if your company needs it, so we have all the bases covered.

Let Allegra help your business make 2021 the best year ever! Contact us to speak to one of our experts about your goals, and we will start building your strategy that includes marketing and printing and mailing services.

Five Printable Items to Take Advantage of in 2021

Close Up of the Pages of a Spiral Desktop Calendar Being Flipped Through

With the new year comes new opportunities to impress your customers and employees with printed materials. Whether it is marketing materials like flyers or brochures, swag like calendars, or signage announcing new hours or new branding, Allegra’s printing services are here to help you make it happen! Here are five printable items to take advantage of in 2021:

Window graphics: As the situation with COVID-19 shifts from day to day, businesses have to adjust their hours and their store policies accordingly. Keep your customers updated with the most current hours and policies with window graphics that they can easily spot as they enter your establishment. Window graphics are also a great way to advertise special events, promote sales and promotions, or even change up your aesthetics for the current season or upcoming holidays.

Custom calendars: Who doesn’t love a good giveaway? Show your loyal customers that you appreciate them or reward your employees with custom calendars featuring your company’s branding, monthly coupons, and more! When a customer sees your calendar every month of the year, your brand becomes more memorable to them. And when your employees display your calendar at their desk or in their home, that contributes to more impressions of your brand.

Flyers: New year, new things to advertise! Flyers are an easy way to hand out information about new specials, products, services, and more for the new year. These popular printed items can be placed on counters for customers to grab if their information catches their eye, they can be placed in bags containing to-go orders, deliveries, or in-store purchases, or they can be handed out outside your establishment to pique the interest of people walking by.

Brochures: If your company plans to attend conventions or trade shows this year, you will need brochures. Our designers will work with you to create an aesthetically pleasing and informational brochure that makes a great first impression and lets potential clients or customers know exactly what your business is all about! Let us help you make the best first impression at your events with beautiful custom brochures.

Door hangers: Whether your business just moved into the area, you’ve re-branded, or you have new items or services to advertise, door hangers are a great way to get the word out to the customers in your immediate vicinity. Door hangers are effective because most recipients will pick them up and look at them immediately as they enter or exit their home.

These are just a few of the materials that we can help you print. Turn to Allegra for all of your printing services in 2021 and beyond!

Connecting with Your Customer in the Comfort of Their Own Home is Easy with Allegra

Smiling Senior Woman in a Pink Sweater Looking at Mail That She Got Out of Her Mailbox

As people continue to stay home more to combat the COVID-19 pandemic, the challenge of how to reach customers in the comfort and safety of their homes presents itself. Allegra provides solutions for letting your customers know you are thinking about them, providing them with information about your at-home or delivery services, or for sending them coupon codes or updates for them to buy your products or request your services online.

Direct mail: Direct mail services allow you to reach the customers that matter to your business at a low cost and with messaging that can be personalized to them. Because mail is tangible, when you send a coupon, flyer, or reminder that the customer can physically hold, they are more likely to set it aside to use or tack it onto their refrigerator so that they remember to patronize your business.

Door hangers: Door hangers allow you to reach customers who are within your service area, and because they are placed on doorknobs, they can’t be missed! Use door hangers to let your neighbors know that you have just arrived in the area, to provide information about safety measures you are taking during the pandemic, to provide special offers or coupons, and more.

Email marketing: Whether your customers are at home or on the go, you can reach them anywhere with email marketing. Email marketing is both efficient and cost effective, and can be used to reach customers with highly personalized messages. We will work with the email platform of your choice, or help you choose the one that works best for you, we will help you build and grow a permission-based contact list, and using our knowledge of best practices, we will develop an email campaign that accurately represents your brand, conveys your message, and drives results.

From direct mail services and door hangers to social media marketing and more, Allegra provides businesses with ways to connect with customers even when they are staying at home! Contact us today to start building your marketing strategy.

The Proven Formula for Direct Mail Marketing Success

the proven formula for direct mail marketing success

Having a strong and relevant offer to make, presented with compelling copy and visuals, is every direct mail marketer’s goal. Yet the real potency in the formula for campaign success lies with your data.

Whether you’re marketing to prospects or customers, your mailing list is responsible for up to 60% of your campaign’s response. Of course, good data is a powerful business asset and essential for more than marketing campaigns.

What defines “good” data, and what makes up a data-driven organization?

We talked with John Loury, president of CAUSE + EFFECT Strategy and Marketing, about data’s role in a small to mid-sized business (SMB), how organizations can use what they know about their customers and supporters to drive better results and how to fill in the gaps.

What defines a successful direct mail campaign?

LOURY:
Direct mail is a powerful marketing channel, and it behooves marketers to justify it by being data-driven. From my perspective, a successful campaign is one that is produced on time, within budget and exceeds the data-driven goals that are established prior to execution. Today, there is no reason why every campaign should not have some projections based on desired response rates or revenues generated.

Level one metrics might be website visits or event registrants resulting from a direct mail piece you’ve sent. And that’s great. Next level would be, did they show up to the event? And after they came, did they purchase or do the desired business action? To calculate the true ROI, you need to close the sales loop.



How do you go about segmenting data for better response?

LOURY:
Segmenting starts with identifying the goal(s) of your campaign and then building an audience to help you accomplish that goal. Start with an internal review of your current data. Once that is collected and compiled, ask yourself the following questions: Is our data set complete? Is there more data that we wish we had, and where is it? Are there third-party resources that could help us fill those holes or enhance what we already have?

Then it’s time to apply the attributes of the audience you think will help accomplish your goal to the data. Once that audience has been defined from a strategic sense, it’s important to choose the offer or value proposition for that segment and develop creative elements that are personalized to maximize the emotional appeal and desired response. All segments are not worthwhile targets for every offer.



How do SMBs typically mismanage their data?

LOURY: The biggest challenge I see is that SMBs don’t have all the data they need. You might collect response data or address data for a few months. And then someone gets busy, and before you know it, there’s a few months missing before someone picks it up again.

Most software programs make it easy to input data. The cleanliness or inaccuracy of it is due to human error. There are free tools or inexpensive tools that can do the wrangling or manipulation of data at a basic level: fixing capitalization, eliminating extra fields or characters, and removing duplicate records.

The next level is more about completeness or being thorough and detailed about what you’re collecting and who you’re collecting it from.



What are some ways to get more out of the data you already have?

LOURY:
Most can benefit from a better understanding of their data sources, regardless of whether you think you need it now or not. Anything business related should be accounted for and categorized.

For example, it’s not uncommon for finance, HR, marketing, sales and operations to have files kept in silos. You might not think you need operations data when you are measuring a marketing campaign. But, if you want to close the loop on ROI, being able to merge marketing or sales data with operations or finance data might be the linchpin to do that.

Today, being able to tie things back to actual business results has never been more important and never more possible.



Behavioral data versus transactional data. How do they interact?

LOURY: Behavioral data and transactional data are the two parts that make up the how, what and when a marketing success takes place. Behavioral data is knowing that someone has visited a landing page or opened an email. Transactional data would be the purchase of a product or attendance at an event. Sequentially, we hope that behaviors lead to transactions.

As a data-driven marketer, you set out to tie the two together, so you can duplicate this process and begin to understand the last piece, which is why this is taking place to generate more of these successes!

Need a hand with managing customer lists or sourcing prospect data? Let us know; we can help.

Kick Off the New Year by Letting Your Customers Know You’re Open

Two Examples of Blue Feather Banners with White Writing for COVID-19 Business Reopenings that say Heroes Work Here and Open

Have you taken measures to safely prepare your business to resume operations, but now you need to let your customers know that you are open? That is where open for business signs and other signage from Allegra comes in! Choose one of our printing solutions, or a combination of them, to make sure customers know you are open for business and what your new procedures are to keep everyone safe!

Open for business signs: Use these custom signs on doors or windows, as a banner, and more to display your hours of operation. We will help you create a solution that ensures passersby know you are open.

Curbside signage: If your shop is located in a shopping mall with other businesses or on a busy street, curbside signage will catch the eye of people who are already in the area, letting them know that you are open for business.

Feather banners: Feather banners are a sleek, eye-catching way to grab the attention of people passing by your business. These banners can be implanted into the ground for outdoor use, or placed on a base for indoor use, making them a versatile option for any setting.

Yard signs: Yard signs are an easy-to-install method of letting people know that your business is open, and they can be used creatively to get the word out to passing vehicles by printing different messages on each sign.

Now that your business has taken steps to reopen and get back to work, it is time to let your customers know! Count on Allegra for all of your organization’s printing needs, whether it is for open for business signs, COVID-19 signage, and more.

What You Can do as a Business Owner to Help Your Customers During the COVID-19 Pandemic

Banner Stand in a Cafeteria with Social Distancing Reminders and Information Printed on It

Running your business or reopening it during the COVID-19 pandemic can present some difficulties. You need customers to buy your products or utilize your services to generate revenue and be successful, but you also want to make sure you are helping your customers and keeping them safe. Here are some ways that Allegra can help your business help your customers:

Inform your customers: Use signs like floor graphics and banner stands to provide information to your customers about the measures they can take to reduce their risk of getting sick, how to properly wash their hands or wear their mask, and general business information such as modified hours, your COVID-19 procedures, and more.

Establish directional cues and encourage social distancing: Help keep your customers safe by keeping them spaced out. Window or wall graphics on your doors can establish entrances and exits, floor graphics can provide directional cues such as establishing one-way aisles and marking out spaces to maintain social distancing. Banners and other signs can inform guests about capacity limits.

Provide health and safety products: Allegra can provide your business with branded masks, hand sanitizer, face shields, digital thermometers, and more. We can print disposable menus or provide you with branded disposable cups and bags that help reduce the risk of germs being spread. We can even design branded pens that guests can use and then keep, rather than you having to sanitize them.

Create hand sanitizing stations: We can design and produce hand sanitizing stations for you to set up throughout your establishment so that customers can sanitize their hands upon entering the building or touching any products.

Use our reopening readiness checklist: The best way to help your customers stay safe is by making sure your business is prepared to do so. Our business reopening readiness checklist provides detailed instructions for readying your facility, preparing for guests, and alerting customers to your policies, safety measures, hours of operation, and any additional changes you may have made to adapt to running your business during the COVID-19 pandemic.

There are many things your business can do to help your customers during the COVID-19 pandemic, and Allegra is here to assist you with them. From signage such as banner stands and floor graphics to branded health and safety products and disposable items, our team wants to help you get back to business while also providing you with ways to help your customers. Visit AllegraMarketingPrint.com to see the wide range of services and products we provide to help your business during the pandemic.

How Allegra Can Help Restaurants During the COVID-19 Pandemic

A Stack of Face Masks with the Top One Displaying a Coffee Shop Logo

The COVID-19 pandemic has created a lot of obstacles for businesses. Whether it is because they have had to close for a certain period, or because they can’t operate at full capacity, there are various difficulties to overcome. With a little bit of creativity and help from Allegra’s design and printing services, it is still possible for businesses to be successful.

Signage: Signs such as banners and building signs are an effective way to let passerby know that your business has reopened, is offering to-go orders, or providing delivery or other special services. Floor graphics can provide patrons with directional cues and let them know where to stand to maintain social distancing. Window decals on doors are a great way to designate your building’s entrance and exit or to remind visitors to put on their mask before entering.

Direct mail: With direct mail services, your current or prospective customers don’t even have to physically be at your establishment to learn about your reopening plan or the steps you are taking to keep them safe when they do visit. Send out postcards with important information or special offers to motivate them to visit your business.

Promotional products: Logoed masks show customers and potential customers that you care about keeping them safe, and as a bonus, they can serve as advertising. Wearing a mask with your logo increases the number of brand impressions being made. Keep logoed pens on your counters and encourage customers to keep them after using them to reduce the risk of spreading germs. The recipient will appreciate the free pen, and they will think about your company every time they use it. Additional ideas include branded hand sanitizer, safety keys, digital thermometers, and more.

Disposable products: Many businesses are utilizing disposable cups and menus to reduce the risk of spreading germs. We can design and print your disposable menus or disposable cups, as well as bags, flyers, and more.

Let the experienced team at Allegra assist your business with your pandemic reopening plans or new operational plans during COVID-19. Our design and printing services can help you alert visitors that you are open and what your policies are, they can help you make your facility safer, and they can provide you with products that keep your patrons safe and advertise your business. Find a location near you for signs, promotional products, disposable products, and much more.

How the Proper Signage Can Help Patrons Feel More Comfortable in Your Business

A Man Stands at a Reception Counter and There Are Floor Graphics Providing Social Distancing Cues on the Floor

As businesses resume operations amid the COVD-19 pandemic, it is important to take steps to help keep your patrons safe. Showing that you are being proactive about safety will help guests feel more comfortable, and when your guests have confidence in your business, they are more likely to visit. Utilizing signage throughout your facility is a good way to help direct patrons and provide them with information about what measures you are taking.

Floor graphics: Floor graphics can give directional cues, show guests where to stand for social distancing, or provide information about your establishment’s policies during the pandemic. The floor is yet another great space to utilize to advertise specials or other information, too, because people look down at the floor while waiting in line to make a purchase or waiting their turn to check in with a receptionist.

Hanging signs: Hanging signs suspended from the ceiling are hard to miss, ensuring your message is received. These can be used to alert people to one-way aisles, identify areas such as hand washing stations or registration desks, or provide reminders to wear masks and practice social distancing. Hanging signs are also easy to spot, making them a great way to provide guests with information about where departments or other specific areas are located.

Banners: Use banners to let patrons know your business has reopened, that you are offering to-go orders, that you have outdoor seating, and more. They can also be used to share information such as tips for staying healthy or the proper way to wash hands.

Window and wall graphics: Window graphics can be placed on doors to indicate designated entrances and exits and to alert customers that you are open. Wall graphics can provide instructions to patrons who are visiting or messages about special measures that you are taking to help guests stay safe.

Allegra can provide a wide range of signage solutions for your business to help guests feel more comfortable during the COVID-19 pandemic. Find a location for floor graphics, hanging signs, banners, window graphics, and more. Our services also include flyer printing and direct mail, which can be used to provide current or prospective customers with information about your facility’s safety measures before they physically visit your location.

10 Ways to Guarantee Your Customers and Employees Know They’re Valued

Don’t underestimate the business impact of giving people reasons to feel good. Typically, we think of service as purely sales-focused, beginning and ending with the immediate transaction. Widening the view, regular customer appreciation activities can have a big impact on valuable long-term loyalty, too.

Does it need to be costly? No. Does it need to be consistent? Yes. Is it worth it? Absolutely! Of course, appreciation and recognition should be happening “in house,” too. When formal and informal recognition is built into your company culture, it can help you to attract and retain top performers while deepening commitment to your organization. According to a recent study by Bonusly, 82% of employees consider recognition an important part of their happiness at work.

Here are 10 ideas that may be small investments in time and money but can pay big dividends.

Your Customers

  1. Send a card. Always thoughtful and often unexpected, a word of thanks is nice after a first, large or repeat purchase, or in appreciation of a referral. While email may be efficient and easy for broad-reaching acknowledgments, nothing tops the touch and feel of a personalized, handwritten note on high-quality stationery or a notecard with your logo embossed or foil-stamped on the front.
  2. Pick up the lunch tab. For top business-to-business clients, offer to send lunch to their location. You can send along logoed, reusable lunch totes, or branded water bottles or travel tumblers. When the time is right, business-to-consumer companies can host an open house, sending an inexpensive postcard to invite loyal customers to a pre-sale event with preferred pricing.
  3. Extend the goodwill. Send a gift of appreciation for a substantial order, referral or an anniversary of your business relationship. A branded crystal candy dish filled with treats, for example, creates an opportunity for your sales team to extend good feelings by refilling it on subsequent visits.
  4. Get personal. If your customer data is robust and includes birthdays, anniversaries or other significant dates, you can build in recognition beyond typical business-related occasions with personalized offers and gifts. Have clients who are into fitness? Pick logoed pedometers or exercise mats to show you know . . . and care.
  5. End on a high note. Year-end holidays are a prime time to send cards and gifts. Tried-and-true, printed wall calendars have secured their spot in the workplace despite the plethora of electronic options. Welcome desk accessories include journals and portfolios or electronics, like power kits or Bluetooth speakers.

Your Team

  1. Be specific. While acknowledging an employee of the month is good, better yet is rewarding your team members in the moment. Drawstring backpacks, headphones or travel blankets with your company imprint are all on trend.
  2. Encourage peer recognition. Enable employees to acknowledge one another for going the extra mile. Have them nominate deserving co-workers for company-issued gift cards or tokens redeemable for office perks.
  3. Put it in writing. Top-performing companies prioritize employee communications as sharing your organizational vision and mission is essential for engagement. Salute those who embody your company values during staff meetings and highlight their personal stories and achievements in your printed company newsletter.
  4. Tie rewards to company goals. Get the most from your employee appreciation program by linking some awards directly to your goals: increasing sales, improving customer service or identifying cost savings. Traditional plaques and crystal trophies can instill pride in high-level accomplishments.
  5. Remember remote employees. Teleworking from home or locations far from the main office is the new norm for many businesses. Reinforce their sense of connection by ensuring all employees are represented in recognition opportunities.

Looking for creative ways to share the love with customers and employees? Let us know. We can help!

How to Tell a Great Nonprofit Story

Stories influence people, their emotions, behaviors and actions. Stories find their way to human hearts and heads in a way that very few (if any) other communication methods can. We are hardwired to respond to stories. We tend to remember a good story way longer than we remember a fact or figure.

How to tell a Great Nonprofit Story

This is why stories can be an incredible tool for fundraising, building awareness, mobilizing volunteers, building trust and so much more. Nonprofits tend to have the “raw material” for powerful impact stories right at their fingertips – stories of perseverance, hope and new beginnings.

Stories create empathy. They work with commonality – highlighting things we all share or can relate to. This is incredibly meaningful to any organization, and especially a nonprofit one where emotions motivate charitable actions.

Here are 15 tips to take your storytelling to the next level:

  1. Have a beginning, a middle and an end. Part of what makes a story so enticing is the structure. Make sure your story, at the very least, has these three key components:
    • Beginning: The protagonist is placed in a context and likely has a desire or goal.
    • Middle: In pursuing their goal, the protagonist faces challenges and takes actions.
    • End: The protagonist’s life has changed in some way. Their actions and experiences during the story have changed their situation.
  2. Build characters. Characters give the audience someone to identify with, root for or root against (in case of a villain).
  3. Be specific. First, help your audience understand some of the individual, emotional stories that your organization can tell; then talk about thousands you helped.
  4. You can change your story. Sometimes, nonprofits inherit stories, and they feel “obliged” to keep telling them. You can change your story at any point, as long as it’s aligned to your mission.
  5. Know your audience. Always ask yourself, “Who am I talking to? And how am I going to tell them this story in a way that most resonates with them?” You can tell one story from many different perspectives, with different protagonists and in different formats.
  6. Avoid “salesy” language. Using salesy, clinical or industry-specific language can impede individuals from understanding, connecting and empathizing – almost defeating the purpose of storytelling.
  7. Include a call to action. If you have told a good story, your audience will be motivated to give. At the end of every story, place a call to action. Make sure this call to action is relevant to the story you just told.
  8. Use your website. Nonprofits often use their website to show supporters their mission. This can be strengthened by using this space to highlight detailed, individual stories as well
  9. Use your blog. Compared to a website, blog posts provide more space to dive deep into the individual stories, giving your supporters a chance to learn more.
  10. Use your social media. Social media tools are the perfect avenues to share stories and to get instant feedback, as well as to lead potential donors straight to your donation page.
  11. Find fresh perspectives. Have the beneficiary tell the story of their life through their eyes; no one knows it better. Alternatively, consider having an employee, a contributor or a volunteer share their perspectives.
  12. Use visuals. According to a study conducted by SimplyMeasured, videos are shared 12 times more often than links and text posts combined, and photos are “liked” twice as often as text updates. Consider visual mediums such as videos, photography, infographics, and even cartoons or drawings to stand out in a sea of text. Videos shot on phones can be just as, if not more, authentic.
  13. Cultivate a storytelling organizational culture. Make sure your staff, board and volunteers understand how and why stories are used in fundraising. Identifying and collecting great stories should fall under everyone’s job description.
  14. Communicate donor impact. You can combine storytelling with impact reporting. Tell stories that directly showcase the impact your nonprofit has had, and directly highlight how a donor’s contribution was used. This not only helps retain donors but attracts new ones since they get to see how their gift was or will be used.
  15. Track and evaluate. When sharing stories, track their success: the number of clicks, likes, favorites, retweets, claps or vote ups – whatever the key performance indicators are for the channel you’re using. Evaluate your efforts, and re-plan your marketing strategy accordingly.

The art of your story will draw your audience into your world. And the science of storytelling will help you fundraise. Storytelling is not a goal to reach; it’s an ongoing process. But it is one that will be very worth it, transforming your nonprofit along the way.

This blog post has been condensed with permission. For the complete post, “The Ultimate Guide to Nonprofit Storytelling,” visit https://donorbox.org/nonprofit-blog/nonprofit-storytelling-guide/.