How to Celebrate Your Employees Who Work Remotely

Man Pictured from Behind Sitting at a Desk with a Laptop on his Left and a Monitor in Front of Him During a Team Video Call

It has been a little over a year since many companies went from working in an office to working remotely. This change in operations has meant a change in company culture for many businesses, and many companies have had to get creative in maintaining open lines of communication, employee morale, and a feeling of comradery among teams at work. One way to keep up morale and help employees feel like they are part of a team, even from their respective home offices, is by utilizing employee appreciation initiatives. If your company is one of the many who have decided to continue remote operations, either temporarily or permanently, here are a few ideas for celebrating your employees who work from home:

• Virtual team lunches or happy hours: Most food and beverage delivery companies allow you to send virtual gift cards. Send your employees each a gift card that they can use to purchase a meal or alcohol delivery, and then get together over your conference call platform to update everyone on company news, play games like bingo or trivia, or just chat and catch up.

Send your employees branded company swag that they can use at home: From logoed mugs and mousepads to polo shirts, drink tumblers, and more, branded business promotional items that your employees can use at home and while on video calls helps them to still feel like part of a team while remaining separate. Some items can even be useful for employees who have video calls with clients, because the clients can see your employees using or wearing the items that have your logo on them while on the call, which helps to reinforce brand identity!

Create an employee recognition program: It goes without saying that employees who feel appreciated at work are happier at their jobs and even perform better. Set up a program for recognizing your employees’ achievements, whether it is a submission form that can be used to send in compliments that are compiled and distributed on a regular basis, an email chain that is used to call out everyone’s accomplishments periodically, or even a lottery that is held on a periodic basis to choose one employee who is spotlighted and wins a special prize.

There are many ways to celebrate your employees while working remotely, from virtual get-togethers and logoed business promotional items, to recognition programs that celebrate achievements and more. While working as a team may look a little different from our home offices, we can still find ways to feel connected and make sure our co-workers and employees are appreciated!

Allegra’s Mailing Services Help You Connect with Your Customers

Senior Woman Standing Next to Her Mailbox and Looking at Letters She Just Removed While Smiling

When it comes to reaching your customers, especially in a world that is becoming increasingly more digital, it is important for your message to reach them directly while also being as relevant as possible to them. Allegra provides a wide range of mailing services that allow you to make direct connections with your customers, with messages that matter to them. Our direct mail services include:

Database management: A customized database of all of your customers’ data helps your business organize, manage, and keep track of customer relationships, which results in better outcomes when it comes to tailoring your messages to specific recipients.

Mailing lists: We provide high-quality and well-managed lists that are up to date, so you are not wasting resources sending messages to recipients who are no longer there or missing out on reaching new recipients in your target demographic. A quality mailing list will also help to ensure that your message will be pertinent and engaging to the people receiving it, resulting in more leads for your company.

Mailing services: We don’t just help with data and mailing lists when it comes to your direct mail needs, we even design the mail itself, print and collate it, seal and pre-sort it, and everything else that needs to be done to get your mail moving and on its way to your audience.

When it comes to mailing services, Allegra truly is your one-stop-shop. We will help you every step of the way, from determining who to send your mail to, management of your mailing lists and the data within them, conversions, tracking, and re-targeting once your mail reaches your audience, and even the physical actions such as designing, printing, collating, and addressing to get your mail on the move. Let our specialists show you why direct mail marketing is still an important and effective marketing strategy for your business!

5 Benefits of Direct Mail Services

A Woman in a Red Shirt Smiles as She Gradually Opens Her Mailbox and Peers Inside

If you think that direct mail marketing is a thing of the past, think again! Studies show that up to 90% of direct mail is opened because it is still considered a trusted form of marketing. At Allegra, we provide direct mail services that are customized to your organization’s specific needs, and this marketing strategy offers several benefits:

1. It is cost-effective: The cost of printing and mailing for direct mail is extremely low when compared to its return on investment, making this an extremely cost-effective marketing strategy!

2. It is personal: Potential and current customers who receive a marketing message that doesn’t feel personalized to them are less likely to respond to that message. Direct mail mailing lists can be used to customize the message to clients in particular neighborhoods or who fit other specific audiences, and the mail they receive can be customized to carry a message that feels specific to them, which they will then be more likely to act on.

3. It is tangible: Unlike a TV or radio commercial, billboard, or even an ad on a social media newsfeed, direct mail is a tangible piece of marketing that the recipient can hold onto. This could mean they save the mail as a reminder to act on its message, post the mail on the fridge or home bulletin board so that they see it often and your brand stays at the front of their mind, or they may even pass the piece of mail onto someone else who they feel would be interested in its message, spreading the word about your brand even further.

4. It is flexible: Direct mail can be integrated into your digital marketing strategies, further enhancing its effectiveness. Customers and potential customers who visit your website as a result of receiving your direct mail can be served with ads on Google and social media networks, making your brand even more memorable in their minds, and increasing the likelihood of a conversion.

5. It is measurable: With several different means of tracking the effectiveness of your direct mail marketing campaigns, you can see what does and does not work, adjust accordingly, and continue to have campaigns that are more and more successful each time.

Direct mail services from Allegra help you get the right message to the right person, at the right time! Even as our world becomes more digitally based, direct mail still offers the benefits of tangible, effective marketing that people trust. Let our specialists show you how we can grow your business through customized start-to-finish direct mail services.

Floor Graphics for Your Business Beyond COVID-19

Floor sign that is a blue circle with yellow shoeprints inside that says “please wait here”

A simple way to connect with your customers in order to deliver your message and gain more sales is by employing floor graphics. The need to socially distance and practice extra precautions in public due to COVID-19 boosted the prevalence of floor graphics. Making sure people know where to stand in line and what direction to walk down the grocery aisle was made much easier. That said, this cost-effective, space-saving, and versatile advertising solution has a place beyond instructing people to stand 6-feet apart in line.

Showcase Your Sense of Humor

People love to laugh, and they love a business that does not take itself too seriously. By having a certain degree of self-awareness as a business, you set yourself up with a great advantage. Make your customers smile or chuckle by leaning into the relatable nature of your brand. This is not appropriate for all businesses, but for those that can have a sense of humor, floor graphics are a creative way to highlight this.

Example: A sign at a dry cleaner that says, “drop your pants here”. 

Help People Find Their Way

When people enter your establishment, they may need assistance with where to go. This is true for both retail and office settings. Guide customers throughout your store or place of business with signs right beneath their feet. Wayfinding floor graphics are sensible and can be humorous when appropriate. They serve a much more direct purpose and take up less space than hanging signs or more traditional ways of directing people where to go. They also stand in – pun not intended – when someone is not immediately available to offer the direction they need. You can even use them outside of your place of business to help people find where you are.

Example: Floor signs in the lobby of your building that clearly direct people where to go in order to avoid crowding and bottlenecks.

Stand Out with Clear Branding

Bolster your brand with clean and clear floor graphics. Right when a visitor steps in the front door, the floor of your lobby or entryway can feature your logo prominently. In a retail store, you may want to include temporary advertising such as promoting an event or a limited time offer. If you have separate lines for checkout, pickup, or dropping off, floor graphics that include your brand colors or logo can help clearly define this.

Example: Place graphics on the floor at the entrance of your donut shop that says, “Where your donut dreams become reality.” Allow Allegra to help you get the most out of your space with floor graphics. Visit AllegraMarketingPrint.com to find your local Allegra.

How to Make Direct Mail Work for Your Business

When done correctly, physical forms of marketing can have a huge impact on promoting your business and bringing in new clients. Start by honing your mailing list to target the right customers. Next, get them to open up the mail that you send and from there, make sure that the content speaks to them directly. Allegra offers direct mail services customized to your specific needs. We have access to the equipment and materials to print and put together your marketing material and then distribute it where it needs to go. Here are a few tips on how to boost the appeal of your direct mail:

Man holding an envelope and putting a gift card inside.

Make it Personal

The way that mass mailers remain affordable is that they go out to a large number of people. The way that they remain profitable is by effectively drumming up new business. The way that you avoid your direct mail quickly being considered junk mail is by starting with the right audience and by making it personal. Whether your mailing list is for brand new customers or from a contact list you have accumulated, knowing what speaks to your audience and including it in your mailer makes a huge difference. Personalize the content in a way that speaks more directly to the person opening it. 

Entice the Recipient to Open Your Mail

This does not mean trying to trick your audience. There is no need to stamp the word “urgent” on the outside of the envelope if the information enclosed is not actually urgent. You should put care and thought into what the outside of the envelope looks like and formulate ways to draw their attention. Here is a different idea: include an object that makes the envelope feel like there is something inside besides just a letter. This will pique the curiosity of the recipient and make it more likely that your envelope will be opened. Choose something that is personal to your business, such as a product sample which gives your potential client an opportunity to try it out. Or, you could include something useful to the recipient like a promotional pen or sticky notes. While these may seem incredibly simple, it not only makes it more likely that your piece of mail will be opened, but that a next step will be taken to get in touch with your business.

Provide Immediate Value

Open with a proposition instead of building to it. While people enjoy receiving mail and they enjoy opening mail, their interest can wane very quickly if there is nothing of value for them inside. Give them a reason to care about what you are sending them by making your intentions known immediately. A great way to do this is by including an offer that is attractive while still being profitable. It could be something as simple as a certain dollar amount off of their first purchase. Be up front about the products, services, or solutions your business offers and let that value speak for itself.  Turn to Allegra for all your direct mail marketing needs. Visit AllegraMarketingPrint.com to find your local Allegra!

Stand Out with Allegra’s Business Printing

When it comes to making your business stand out, it is all in the details. Make sure that your brand, voice, and image are all conveyed accurately across every avenue. One of the best ways to do this is through business printing from Allegra. We offer custom printing solutions that are affordable, flexible, and tailored to you. Printing projects we take on include everything from brochures to signs, and envelopes to training manuals. Two key printed materials that may seem obvious but often go neglected are professional business cards and business forms. By putting time and thought into these two details, you will experience small benefits that add up to success.

Woman in a coffee shop holding a business card and calling the number.

Start off on the Right Foot with Professional Business Cards

Make an impact on a prospective business partner or client, then follow it up with a memorable business card. This honored business tradition adds instant value to an interaction by adding a personal touch and establishing a connection. Business cards are an affordable way to improve your first impression. Even the simplest business card delivers a level of professionalism that will be remembered. These convenient and versatile business tools fit easily into a wallet, pocket, or purse, and contain endless design potential to accurately reflect both the image of your business as well as the point of view. The best business cards:

  • Draw attention
  • Deliver information
  • Represents your business

Logo, website, and contact information can be displayed creatively on your business card in a way that makes sense for you. These are just some examples of what you can do to make your business card stand out:

  • Get creative with custom size and shapes.
  • Add texture with raised lettering or metallic inks.
  • Make the most of your space with two-sided printing.
  • Make it simple and easy for your potential prospect by including a QR code.

Business cards work because they are a tangible reminder that your business is ready to deliver solutions.

Keep Moving Your Business Forward with Easy-to-Use Business Forms

In order for your business to operate, you may need forms. Forms can be both internal, for your company, or external, for your clients. While they may not be a glamorous portion of marketing, they are a definite necessity to keep your business functioning smoothly from day-to-day. They also help your business stand out by improving your customer’s experience. The best business forms are:

  • Professional
  • Accurate
  • Clear
  • User friendly
  • Functional

The right business forms help you:

  • Save time
  • Minimize errors
  • Improve productivity

It is important to appropriately brand your business forms. Details like this are what set a truly professional operation apart, so make sure that your forms represent your company accurately. Additionally, you want to make sure they are as easy to fill out as possible. Forms that are too long, confusing, or disorganized can really turn off a prospect. Keep them short, sweet, and to the point while making sure they capture all of the necessary information. Allegra is available to help you align the goals of your business with the right print materials. We handle all of your printing projects from the initial design all the way through to distribution. Put our creative capabilities to work for your business today! Head to AllegraMarketingPrint.com to find your local Allegra.

Why You Still Need Trade Show Brochures

In the last year, many trade shows had to be cancelled or postponed due to the COVID-19 pandemic. Fortunately, innovation reigned as many trade shows adopted a virtual format so they could continue to help businesses like yours raise awareness about their brand. Believe it or not, it was discovered that virtual tradeshows still managed to effectively unlock opportunities and drive leads. Although it altered the way that face-to-face marketing took place, it also removed the physical constraints of travel and time which enabled more people to be reached. Additionally, the virtual format offered a budget friendly solution to brand awareness.

Man holding a brochure and pointing to the inside.

To put it simply, virtual trade shows work.

That said, the success of virtual trade shows does not completely eliminate the need for tangible materials. Items like swag, business cards, and brochures play a significant role in giving potential leads the chance to follow up with what you have to offer them. While making certain content and information immediately downloadable for your audience is both necessary and beneficial, sending this information in a physical form offers the incentive to take the next step with your business. A visitor to your virtual booth who voluntarily provides mailing information for you to send them more information has already expressed interest, and once you send them their physical brochure they will feel the effort you put in to go the extra mile beyond the virtual experience. Allegra offers brochure printing to help you do just that.

An effective brochure for a trade show accomplishes three simple tasks:

Grab Their Attention

The cover of your brochure is the first thing that the reader sees. It needs to be interesting to look at and should include:

  • A visually captivating layout
  • Compelling text
  • Eye-catching graphics

Allegra offers numerous design options including:

  • Various sizes
  • Unique folds
  • Die-cut windows or shape
  • Punched
  • Collated
  • Wire bound
  • Insert pocket addition
  • Paper stock options
  • Various coatings

We assist you with every aspect of the design process, so you are sure to create a brochure that meets your needs.

Make the Connection

While virtual trade shows have been an amazing tool for business to rely upon in the last year, we hope to get back to in-person trade shows soon. Either avenue offers a space to make a connection with potential clients and having physical brochures is an excellent way to nourish this connection. In order to do this effectively you need to consider your audience and what their needs are so you can highlight what you have to offer them as a business. Be specific by telling them why and how you can help them better than anyone else can.

Gain the Lead

Make sure your brochure includes a call-to-action that is clearly defined. Let your reader know what you would like them to do to take the next step. Be sure to include clear contact information such as:

  • Email address
  • Phone number
  • Fax number
  • Website
  • Office address
  • Social media

Allegra is proud to provide full-service design, printing, and mailing options for your trade show brochures. Let’s get started! Visit AllegraMarketingPrint.com to find your local Allegra.

Highlight Your Project with a Custom Booklet

While technology enables us to create and disseminate information at a very large scale, not all special projects exist in a purely digital space. There is not only still room for physical publications, but it remains that they are incredibly necessary for certain avenues. Booklets are a handy way to inform, train, or to sell. Regardless of what your needs are, Allegra offers booklet printing services to meet them. This means that after your project is complete at the digital level, it can be printed and bound together in a tangible copy that lasts. We handle every aspect in four simple yet comprehensive steps:

Stack of open, bound booklets.
  • Design
  • Print
  • Bind
  • Distribute

Custom Booklet Design

When it comes to the design of your booklet, you can communicate your vision to us precisely, or ask for guidance. You can achieve a simple and clean look or run wild with creativity. For this reason, there is not a one-size-fits-all approach to booklet printing. We begin by understanding the goal of your project so that we can make recommendations about the appropriate style. You also receive expert direction on choosing the right paper stock, cover stocks, binding options and more. We even meet special cover requirements by providing specialized options such as die-cutting or embossing.  Some examples of booklets that we print include:

  • Owner’s manuals
  • Instruction manuals
  • Catalogs for products or services
  • Monthly magazine that you send out to all of your employees
  • Professional publications

Efficient Printing to Meet Your Deadline

As opposed to a flyer or brochure, booklets are designed and printed to last, so you are assured that your final version stands out. We make sure that each page is printed with precision, so the quality of the text and images is clear and legible. You can count on Allegra for short-run printing to make sure your project is complete on time.

A Variety of Booklet Binding Options

You may find that you need your booklets to lie flat when they are open, so just let us know and we can accommodate that. Or perhaps you are on a budget and just want to keep it as a simple as possible. Allegra offers several different binding options that include:

  • Coil binding works perfectly for catalogs or instruction manuals because it keeps the booklet open to a specific page. This enables hands-free perusal so whoever is reading the booklet can also have their hands available while they read.
  • Perfect binding options are also available that keep the pages in place using glue before securely attaching them to the cover.
  • Saddle stitch binding is an affordable way to add a professional finish to a booklet. It features a flat spine, so it fits easily onto a shelf next to other books and binders.

Distribution that Gets Your Custom Booklet Where It Needs to Be

After your booklets have been designed, printed, and bound, the next step is sending them out to the people who need them. We have all of your distribution needs covered including direct mail, so your booklets end up in the right hands. Let’s get started on your project! Visit our website at AllegraMarketingPrint.com to find your local Allegra.

Celebrate Achievements During COVID with Custom Yard Signs

More than a year has gone by since the COVID-19 pandemic struck the United States and Canada. Essential and frontline workers continue to serve their communities, putting themselves in harm’s way. Some have struggled immensely while others have found the silver lining in spending more time at home. One of the more positive outcomes of this difficult year has been the prevalence of creativity. Since we are not able to celebrate in the manner we are used to – by gathering together in large crowds, hugging friends, and neighbors, shaking hands – innovative methods of celebration have manifested that enable us to continue highlighting momentous events. Allegra is proud to design and print custom yard signs to help you celebrate any occasion from afar. These yard signs have many advantages which include being:

Graduation yard sign that says Jackson Class of 2021
  • Affordable
  • Customizable
  • Durable
  • Easy to Install
  • Effective
  • Flexible Location Options
  • Lightweight
  • Reusable

The following are just a few ideas to help boost a special day for yourself or someone you care about to get you into the celebratory spirit.

Graduation

While it has long been considered a rite of passage to walk across the stage at graduation, this practice may still be put on hold for many high schools and college students. That said, you can still celebrate the upcoming graduates for 2021 by placing a custom sign in your yard.

Birthdays

A milestone birthday like turning 16, 21, or 40 deserves recognition, but really any birthday is special and should not be overlooked. Celebrate from afar with a dazzling, eye-catching yard sign. Your friends and family members can drive by and toast to your life from 6 feet away as you shine on your special day.

Announcing a New Baby

Whether you are newly pregnant and want to share that with the world, just revealed the gender of your baby, or are bringing your bundle of joy home for the first time, a custom yard sign is the perfect way to make this known for your friends and neighbors.

Engagement & Weddings

Getting married is about starting your life with a partner you can depend, through sickness and in health. Even though large weddings are being postponed, you can still celebrate safely. Whether popping the question or popping over to the chapel, highlight this ray of happiness with a yard sign.

Allegra allows you to choose from lawn sign options including Coroplast® signs, plastic signs, and corrugated signs. All of these options are easily customized to include the message and graphics you desire. Visit AllegraMarketingPrint.com to find your local Allegra and to order your custom yard sign for your celebration!

Print Communication Best Practices for the Digital Age

direct mail

Print communication and marketing has established itself as a successful and long-standing tactic in the business world. It works both when you want to acquire new customers as well communicate with an existing audience—but why is it that print marketing is so effective, even in a digital age?

When receiving marketing material in the mail, the recipient interacts with it in a way that digital tactics can’t replicate. Plus, if your direct mail is able to elicit feeling or emotion, an even deeper connection can be formed. This creates a more personal experience than digital tactics, where users will see the message and scroll past it perhaps without a thought. Print marketing, however, can carry more longevity.

To make the most out of your print communication strategy in the digital age, here are some things to keep in mind as you plan.

Personalization is Key

When designing your printed materials, look for ways to make it as personal to the recipient as possible. Instead of giving your postcard or flyer a generalized greeting, such as “To the residents of,” address the recipient by name. To take it a step further, customize your direct mail campaign to fit what the customer is looking for. If you have a list of customers who have previously bought a service or product from you, include a coupon for a discount on their next purchase. If you are targeting your campaign at new customers, include a free consultation or gift when they visit your business. Use incentives that reflect customer spending habits to maximize their potential.

Utilize the Senses

A wonderful aspect of print communication is the ability to customize nearly every detail of its design, which in turn can make the material you send stand out from the rest of the “junk.” When creating your next flyer, pamphlet or brochure, incorporate unique design elements that evoke feelings or senses. This can include eye-catching colors, distinct imagery and even the sense of touch. Punch-out coupons and contact cards are just a few ways you can create a memorable experience for the recipient through direct mail. 

Complete the Circle

Although print and direct mail is a tried and true tactic in the marketing world, it will likely not be the only route you choose to take. Living in the digital age means incorporating print methods with digital ones, too. Make your multi-channel campaigns effective by unifying them through design and messaging and bring it back full circle. The imagery of your direct mail flyers should reflect the design of your digital ads, and the word choice should remain cohesive. If you’re looking to integrate the print and digital platforms even further, include a QR code on your print materials to drive recipients to your online website. The scannable feature will make it even easier for consumers to interact with your campaign in a meaningful way. Plus, it creates an ability to capture campaign data. 

Print communication campaigns offer a wide range of customization and potential for creating meaningful interactions with your new and existing customers. Unlike digital campaigns that an audience can simply scroll past in seconds, direct mail is not as easily ignored in the digital age. To help your print communication live up to its full potential, focus on personalization and eliciting sensory experiences—and don’t forget to keep it consistent with your digital presence, too. If you want to dive into more best practices for print communication, contact your local Allegra team.