Three Unique Ways Floor Graphics Help Your Customers

Floor graphics are a creative and innovative communication tool that can help customers browse your store with ease and direction. They may not be the first thing you think of when you start contemplating what graphics you need at your location, but there are many reasons for you to take them into consideration! From informing customers of where to go to serving as a promotional tool, floor graphics are a great choice for businesses in many industries.

Some of the unique ways floor graphics can help your customers include:

Floor Graphics Attract Attention

Floor graphic for social distancing

Businesses often become hectic and busy, especially during the most popular shopping hours. Take some weight off of your customers’ shoulders by providing them with easy-to-read symbols or statements about products, promotions or directions. Additionally, traditional marketing strategies are a bit played out for many potential customers. They have seen it all, from signs and banners to flyers and brochures. Floor graphics aren’t new, but are being reinvisioned as a concept that calls for the attention of potential customers and brings their focus to a new area.

Showing Off Your Businesses Creativity

Floor graphics can be a great way to exercise creativity. Use floor graphics to inform patrons of the directions to their new favorite product, to a specific room or registers and even promote social distancing with Allegra’s custom floor graphics. If your business’s aim is to make customers smile, create an amusing or inspiring message to bring your customers or guests extra joy on their day out!

Floor Graphics Create a More Spacious Feeling in Stores or Buildings

Traditional marketing signage can be obstructive and take up more space than it needs to. With custom floor graphics from Allegra, your store completely opens up and incorporates a profitable marketing strategy that will help both your customers and your business.

At Allegra, we create custom floor graphics for businesses and organizations of all kinds, ranging from grocery stores to restaurants, to retail stores, conference halls, schools, and more. Our team of expert graphic designers collaborates with you to understand your business and reflect its values in every piece we create. Additionally, we provide high-quality printing services so you never have to worry about blurred images or statements in your custom floor graphic. Our aim is to print seamless custom floor graphics that are eye-catching and imaginative as well as helpful for your customers.

Floor graphics are a cost-effective and innovative way to advertise promotions, direct customers to products or areas of your store, and can turn your building into a more inviting atmosphere. For more information on how custom floor graphics can benefit your business, customers, and guests, visit Allegra online today. We look forward to working with you!

Celebrate any occasion with custom banners!

Tangible print media still has its place in today’s environment, even as things have largely gone digital. You can’t deny the eye-catching pull of a big, real-life banner that reads “Grand Opening” or “Happy Birthday” in large dazzling letters. It stirs excitement and causes a rippling impact for all who see it. From our perspective, a celebration is not complete without a banner to highlight what you are celebrating. Fortunately, you can rely on Allegra for custom banner printing that meets all of your needs. Here are just a few ideas:

The Grand Opening (or Re-Opening) of Your Business

Large red banner sign that says GRAND OPENING in white letters.

Start by teasing your patrons with a “Coming Soon” banner on the outside of your building. This works wonders to pique interest and build excitement, especially if your building is going through extensive renovations.

If your business is established but recently moved locations, you will want to kick off the grand reopening with a big party. You can plan special sales or activities that will draw in your loyal customers as well as new customers in the area.

You want a grand opening sign to be big, bold and beautiful while also aligning with the visual style of your brand. Not every grand reopening sign has to be red with white letters (although that does capture attention). You can choose from a variety of colors, fonts and styles that fit the aesthetic of your business.

Employee Appreciation Event

There is a designated day for employee appreciation, and it usually falls in the spring. That said, taking the time to show your crew that you appreciate them throughout the year is always a good idea.

Plan fun, creative and special employee appreciation events that show the people you work with that you care. Perhaps that comes in the form of a special lunch, a team building outing like laser tag, or giving out swag. However you choose to celebrate, highlighting it with a huge banner that simply says “Thank you!” will certainly send the right message.

Milestone Birthdays, Anniversaries and Retirement Celebrations

Having everyone at the office sign a card is nice, but you really want to do it up right when a milestone birthday rolls around. Whether it is a 40th  birthday, a retirement or recognizing someone who has been with the company for decades – it’s good to plan a celebration where everyone can have fun and the guest of honor feels special. Print a custom banner to bring attention to the big event in a distinct and eye-catching way.

Get your message across and make sure it stands out for your next celebration with custom banner printing from Allegra. Contact us to get started!

5 Must-Haves for Your Next Trade Show

A trade show is an opportunity. Don’t waste it by not being prepared. Take the time to ensure your booth setup is at its best so you can make a lasting impression. Use this list as your guide so you are more than ready!

1. Eye-Catching Tradeshow Signs

People walking at a busy trade show

Draw attention to your booth with signs that stand out. The goal is to be able to attract the attention of people coming from all directions. Just one sign simply won’t cut it. Get creative with a multitude of signs that will bring the people to you. Make sure you maintain balance and style by not going overboard, of course. Consider a combination of:

Banners – Retractable & Hanging
Posters
Floor Graphics
Wayfinding Signs
Backdrops

2. Useful Promotional Products

Tradeshows are all about the swag. In this day and age, you simply can’t show up to an event without a bevy of promotional products. Consider items that make the most sense for your business and that your customers or clients will respond to more readily. Items that are cool but also useful. Start with a bag so that your guests can easily carry other items too. Regardless of what you choose, your logo and business name will be prominently displayed so they know exactly where these nifty items came from—you. Consider:

Bags
Mugs & Drinkware
Desk Items – Calculators, Logo Pens, Pads
Computer Accessories – Mouse Pad, USB Drives
Health & Safety Items – Lip Balm, First Aid Kit, Flashlight, Forehead Thermometer

3. Informative Printed Materials

Do a lot of printed materials end up in the recycling bin? Eventually. But the long-term impact of having these items available is invaluable. Tradeshows are chaotic. Sometimes people aren’t able to process everything until after the tradeshow has ended. When they come across your brochure or business card in the stack of papers they have acquired, they will remember everything else you had to offer during your conversation. So don’t forget to have:

Brochures
Flyers
Business Cards

4. Planned Organizational Materials

Trade show displays need to be organized. Outfitting your booth with all of the items listed above is not complete without a plan. How you display all of your printed materials, signs, and products matters. You don’t want items haphazardly stacked or propped up around your booth. You want a clean, inviting setup that will not only draw people in, but encourage them to stay for a moment and hear what you have to say. Make sure you have all of the necessary organizational items including:

Business Card Stands
Banner Stands
Brochure Display
Boxes or Jars for Promotional Items

5. Personal Survival Kit

Trade shows are long. Believe it or not, you are one of the most important parts of your display and you need to be at your best. Make sure you have your own bag or backpack—complete with company logo of course—with everything you need to make it through the day. You know yourself better than anyone, so there might be something you need that we didn’t think of, but items may include:

Water
Caffeine
Gum
Snacks
Change of Clothes
Tissues
Personal Hygiene Items

Allegra Has You Covered

While we might not be able to provide you with all of the items in your personal survival kit, Allegra can handle everything else. Turn to our professionals for creative designs and swift printing of all the trade show signs and other items you need to set your booth apart.

Make the Most of Your Custom Calendar Printing with Compelling Images

Promotional Spiral Desktop Calendar on a Wooden Desk with an Illuminated Lamp in the Background

Custom printed calendars are a fantastic way to create brand exposure for your company. By providing this useful item to clients, potential customers, and even employees, someone will be seeing and thinking about your brand every day of the year! But not just any calendar will do, you want to create something that the recipient is excited to display in their home, office, or cubicle. Here are some ideas for making your company’s customized calendars stand out with images that are interesting and fun to look at:

Hire a professional photographer if possible: By hiring a professional photographer to take the photos for your calendar, you will get high-quality images that are compelling and well-framed. A professional will have experience with setting up the photos in the best lighting and positioning so that you can make the most of your custom calendar project.

Feature an aspect of your product or service in each image: The main purpose of a custom calendar is to boost brand exposure and keep people thinking about your company throughout the year. Make sure some aspect of your product or brand is featured in each image.

Include your logo in each image: To further reinforce brand exposure, make sure your logo is included in each image. You don’t have to superimpose it on the image each time, you can have a vehicle from your fleet in the image, an employee wearing a shirt with your logo, or even your headquarters in the background with the company logo in view.

Make the image more fun, and less of a sales pitch: The goal with a promotional calendar is to promote your business, but people don’t like to feel as if they are just being sales pitched and nothing else. Think of ways that you can incorporate your company’s products or services into each of your photos in a way that is interesting or funny, this way the calendar recipients will be excited to turn to the next month when the time comes.

Bonus tip:


Include coupons or special offers on some or all of the months: Calendar recipients will be more motivated to make sure they hang on to your calendar all year if there are valuable coupons or special offers inside of it. Your calendar printing service can include posting the special in the corner of a month’s picture, inserting coupons into the pages of some months, or having detachable coupons that can be removed and presented for use.

Custom calendars are a great way to promote your business all throughout the year. With custom calendar printing from Allegra, you can get a well-designed and quality printed product that your business will be proud to share with clients, potential customers, employees, and more!

Back-to-School Bookbinding for the Classroom

The school year is here! That means that the primary planning has already taken place and you are hopefully ready to hit the ground running. Whether you are a teacher or an administrator, make time for last-minute organization that will make your school year go so much smoother. At Allegra, we provide high-quality printing and binding services to help you keep your documents, worksheets, lesson plans, or informational pamphlets together and within arm’s reach. Whether you need bookbinding, spiral binding, calendar binding, or pamphlet-style binding, Allegra can provide you with the right solution.

Color-coded, spiral bound books in a row.

Stay Organized with Bookbinding Services

The process of searching for loose papers can take time away from the most important task at hand: teaching. Detailed lesson plans are extremely important but with an active classroom, it is so easy to misplace loose papers. Reduce time you would spend searching for those missing worksheets, outlines, or calendars and focus on your lesson plans.

Make it Easy with Bound Lesson Plans and Agendas

Planners are a huge resource for both students and teachers alike. Agendas help you organize the way you teach, create sections for each subject, and help your students prepare. Calendar-bound books or spiral-bound books are a great option for staying organized. As an added bonus, Allegra offers custom sizing options to accommodate your desk or shelf space.

Color-Code and Label Your Booklets

Transform the way you label your booklets with color-coding. By associating colors with certain topics, you’ll be easily able to identify which booklet you need to pull out. In combination with our label printing services, color-coding works like magic for memorization and identification.

Simplify Your School Year

Make this school year easier by keeping lesson plans, worksheets, policies, and other important papers all within bound booklets so you never have to spend too long searching for your papers. Avoid misplacing items and get ready to make this an A+ year. Contact your local Allegra today to learn more about how we can help you for the new school year. We will help you produce a finished product that looks great and is perfectly suited to its use.

5 Ways to Make Your Business Cards Memorable

Torso of a Man in a Dark Suit Offering His Business Card

A business card is one of the most important marketing materials that represent your brand. When you meet a potential client for the first time or connect with a peer at a networking event, your business card is a physical memento of the first impression that was made in person. Because of your business card’s importance, you want to make sure it is as memorable as possible. Here are a few ways to create a business card design that stands out:

1. Paper and finish: People are tactile, and whether consciously or subconsciously, they will take notice of the paper quality used to create your business cards. When you invest in high quality paper stock or a special finish for your business card printing, it can be felt. Depending on your organization’s voice and image, you may want to go with a medium stock paper and a matte finish, or perhaps a heavy stock with a glossy finish.

2. Fonts and color: The fonts and colors that you use should appropriately represent your company. A more serious organization like a law firm or a pest control service should utilize colors and fonts that accurately represent the voice of the company, while a more fun or luxurious organization like a dog walker or a hair salon should use fonts that are more whimsical and colors that are more carefree.

3. Shape and size: If your company offers a service that is more unusual or unique, use the shape of your business card to represent that! Die cutting can be utilized to shape your business card into a form that represents your company, such as a cupcake for a bakery or a key for a locksmith.

4. Texture: Another way to make a tactile impression, as well as a great visual impact, is by incorporating raised lettering into your business card design. An embossed business card lets recipients know that you care about the impression you are making and that you are willing to go above and beyond.

5. Logo: From printed materials to digital assets, your logo represents your company virtually everywhere, and that should include on your business card. Make sure your logo is prominently displayed on your business card so that it stands out.

Make a lasting impression at conferences, networking events, meetings, and more by utilizing a business card printing service that helps you create an outstanding business card. Whether you have a design already created or need assistance from the design all the way through the printing, Allegra’s professionals can help. Get started today on creating your memorable business card!

The Importance of Printed Handouts

While the advertising space has grown more diverse with the increase of digital ad platforms, print handouts have not lost their importance. Thanks to digital, the significance and value of print has grown richer. Understanding the common types of print advertising handouts and how to use them is an important part of reaching the right audience with the right message and staying competitive.Flyers

Target Marketing refers to print marketing as an “engagement goldmine” when it’s marketing to Millennials. In fact, Target Marketing reported that 65% of Millennials bought from a catalog, and 63% purchased because of a mail piece. Print is perceived as more trustworthy and the fact that they can pick it up and touch it provides a level of sensory engagement digital ads cannot. Plus, print advertisements stand out from all the digital ads with which users are bombarded while on their phones.

So what are print handouts?

Print handouts are anything that is printed and handed out free of charge for advertising purposes. This includes flyers, brochures, pamphlets, and postcards. Several factors come into play when choosing the right ones to use for your business, such as the type of business you are advertising, the goal of your print campaign, and your budget. Most companies will benefit from using all these popular handouts in the right context!

  • Flyers: These are typically single-sided sheets printed with an advertisement. They are a low-cost option used for reaching many people with your message. This message is usually short and sweet – announcing a sale or a grand opening or simply reminding recipients that you exist to help them. They can be mailed, handed out by a sales team (on a street corner, at a tradeshow event, or canvased across a neighborhood), or pinned up on public bulletin boards.  Flyers are also known as leaflets.
  • Info Sheets: A single sheet containing product specific information. These are usually handed out by employees to individual customers at the shop or made available during trade show events.
  • Postcards: Printed on card stock or heavyweight paper, they are comprised of one flat piece with no folds. Most people picture a rectangle when they think of postcards; however, postcards are not limited to the traditional rectangle but can be designed in all manner of shapes to intrigue and delight your audience. Like flyers, they’re a great way to promote a sale or build brand recognition.  The message is usually pretty simple; your postcard is not the place to unload product specs and details. Instead, postcards are used to encourage the recipient to come engage with your business to redeem an offer or to supply a reminder of what your company does. They are a popular choice for direct mail campaigns because they very flat, lightweight, and sturdy, thus making them perfect for sending in the mail. As one of the simplest pieces to create since no folding or binding is involved, postcards are great for budgets and distributing to a broad audience.
  • Brochures: There are a wide variety of brochure formats readily available at your local Allegra. Brochures can be created from single sheets or multiple sheets folded to form a small booklet. Multi-sheet brochures can be bound or unbound. Unbound brochures are also called pamphlets. Printed brochures are utilized in many ways to effectively increase sales. A few common distribution methods for reaching your desired audience through brochures includes placing them in public display racks, sending them out to a select audience via direct mail, giving them to a client during a consultation, or placing them in brochure holders in your own office or shop for interested parties to pick up.

Do you need to create custom print handouts that are sure to impress? Your local Allegra Marketing Print Mail location is ready to help from start to finish.  They’ll guide you in choosing and designing the right type of print handout for each of your marketing goals as well as handle all the printing, folding, and binding for your marketing print handouts!

10 Customer and Employee Appreciation Gifts for the Holidays

Employee Appreciation GiftWith the holidays just around the corner, many businesses are looking for creative ways to let their customers and employees know they care. Larger companies with substantial budgets have standardized strategies to reach as many people as possible, but smaller businesses have a significant advantage when it comes to showing their clients and employees some holiday appreciation.

Never underestimate the business impact of excellent customer care. Herein lies a rare advantage that favors smaller operations. A new study revealed 61% of millennials expect to shop at small businesses in 2019. One of the reasons behind this is they understand the positive impact supporting local businesses has in their communities. Another reason is they enjoy the personal customer service they experience at a small business.

Customer and employee appreciation strategies don’t need to be costly. They simply need to be creative and consistent. Is the retention worth it? Absolutely. Ian Altman, a contributor at Forbes.com, says: “It’s always a good idea to show clients your gratitude.” And according to a business satisfaction report by Knack “Employee gifting can play an important role in employee retention in a tight labor market.”

Appreciation and recognition initiatives should be a must for every company. When formal and informal
recognition is built into your business, it can help you retain customers, improve sales, and retain top performers in your organization.

If you are looking for budget-friendly options to recognize customers or employees this holiday season, check out these ten creative ideas.

Customer appreciation gifts and retention ideas:

  1. Send a card. Custom cards or postcards are always thoughtful and often unexpected. Use them say thank you after a customer makes a large or repeat purchase or sends an important referral your way. While email may be efficient and easy, nothing tops the touch and feel of a personalized, handwritten note on high-quality stationery or a notecard with your logo embossed or foil-stamped on the front.
  2. Bring lunch. For companies dealing with business-to-business clients, bringing lunch to their location can be a great call. You can use this as an opportunity to bring some branded promotional items like reusable lunch totes, water bottles, or travel tumblers.
  3. Extend the goodwill. If you want to go above and beyond for a client, invest in a customized gift. This appreciation gift can be something reusable your client can continue to use. For example, a branded crystal candy dish filled with treats can create an opportunity for your sales team to refill on subsequent visits.
  4. Get personal. If your customer data includes birthdays, anniversaries, or other significant dates, you can build in recognition beyond holiday-related occasions with personalized offers and gifts. Do you have any clients who are into fitness? Branded pedometers or exercise mats are a great way to show them your company cares.
  5. End on a high note. Year-end holidays are a prime time to send customer appreciation gifts. Printed wall calendars are still well-received despite having many other electronic options. Other welcome desk accessories include journals and portfolios or electronics, like power kits or Bluetooth speakers.

Employee appreciation gifts and retention ideas:

  1. Be specific. Acknowledging an employee of the month is good, and it can be even better if you include a branded gift as a reward. Go for trendy promotional products such as: drawstring backpacks, headphones, or travel blankets.
  2. Encourage peer recognition. Enable your employees to acknowledge one another for going the extra mile or being a team player with whimsical “high five” trophies or golden tokens redeemable for office perks.
  3. Put it in writing. Recognizing people in writing can help you raise morale and encourage productivity. Make a point to give shout outs and reward those employees who embody your company values. Send a company wide written communication highlighting their personal stories and achievements.
  4. Tie rewards to company goals. Get the most from your employee appreciation program by linking some awards directly to your goals: increasing sales, improving customer service, or identifying cost savings. Traditional plaques and crystal trophies can instill pride in your organization.
  5. Remember remote employees. Reinforce the sense of connection of remote workers by including them and leveraging your online capabilities. There are many ways to do this, for example, feature them on your social media pages, your website, or include them in your monthly companywide emails.

Before the year ends, try some of these small investment ideas; in time they will pay big dividends for your company. Your local Allegra Marketing Print Mail location offers many promotional product options to support your customer and employee retention strategies.

5 steps to retrieve inactive customers

Increasing sales is often associated with gaining newer customers, but customer acquisition statistics show it is much easier to sell to your existing clientele. It costs at least five times more to gain a new customer than it does to sell to an existing one.
5 steps to retrieve active customers

Looking at your existing clients, segment them into active and inactive clients. To be able to make a clear distinction between the two types of customers, it’s necessary to figure out what is the average lifecycle of an active client. The lifecycle of a customer will depend on the types of products or services you offer.

Before you count out the inactives as part of your company’s natural churn percentages, try these five steps to re-engage them.

  1. Define who those inactive customers are. Once you have this list, there will be additional segmentation you will be able to do. If you have collected information about what they purchased from you, you can group them by product. This will help you tailor a meaningful approach to re-engage them.
  2. Determine why they left. A good way to find out why a customer has stopped or paused their buying is with a survey or a phone call. Some companies start these phone conversations by saying they are part of quality control program and would like to find out how the products are working out or are calling to update their existing contact information.  Whatever approach you choose, the important thing is to be able to reconnect and find out if you can address their reason for leaving.
  3. Set up a contact strategy. Once you have reached out, you should be able to determine which of these customers is open to being engaged again. You can add them to your monthly mailing lists for printed communications, text messaging strategy, or even a personalized message tailored specifically for them.
  4. Develop a “win back” offer. There are many different offers you can test when it comes to winning back your inactive customers  . For example; offer exclusive discounts for returning customers or provide a free trial for a newer product. If you have segmented the group of inactive customers by products purchased, you can conduct A and B testing with your offers and to each group offer something different. This will allow you to see which offers perform the best.
  5. Take care of your newly re-engaged customers. Now that you have gained the attention of some of your inactive customers, it’s time to focus on their needs. Use different strategies to show them you are grateful for their time and business and always deliver a positive customer experience. Some companies use personalized postcards to thank clients for their business. Others use loyalty programs that accumulate points and offer rewards every time the customer makes a purchase.

Find out more about reviving inactive customers by contacting Allegra Marketing Print Mail. Allegra offers a variety of business services to help your company grow. Together we can establish strategies that support your business goals. Contact your local Allegra location to discuss the options available to step up customer loyalty, retention, and re-engagement programs!

How To Harness The Power Of Word Of Mouth

A study by Convince & Convert found recommendations from friends are valued 27% more than other forms of advertising when making a substantial purchase.

word of mouth memo post cycle illustration design over a white background

Do you remember the last time you tried a new product? It’s very likely a person you trust recommended this product to you. It is also likely you did some research and read some reviews before making this purchase.

Word of mouth is one of the oldest ways to promote your products and services. Today, it continues to be one of the most effective ways to grow your business. With social media and online reviews, consumers are empowered to share their opinions freely and leverage the opinions of others before making a purchase.

For many businesses, online reviews can be intimidating. Nobody wants to read negative comments about their company, and most business owners feel this is not something they can control. The good news is, there are many ways you can positively influence and harness the power of word of mouth.

How can you generate word of mouth?

To help influence word of mouth, you will need to focus on the type of relationship you want to build with each person who comes in contact with your business. Word of mouth is not exclusive to your customers; it can also come from other organizations or suppliers you interact with. It’s important to make sure that you establish solid relationships with them and give them the resources to recommend and refer your business.

These relationships need to be based on trust, and this is something you can build with time. To make sure you are building a good relationship with each person we recommend developing a word of mouth marketing strategy for your business

Develop a successful word of mouth marketing strategy.

Do you know who is talking about your business? Do you know what they are saying? Do you know where they are having these conversations? These are all questions you will need to answer before you can develop a plan.

To begin planning your strategy, review the different touchpoints customers have with your company. Make sure you are engaging them every step of the buyer’s journey. Each time a client comes in contact with your business is an opportunity to strengthen your relationship and build trust. There are four things you should take into consideration when creating your marketing strategy:

  1. Understand your customers. Take the time to understand what your customers want, need, and where they spend most of their time. Depending on your demographic many of them may spend a lot of time on their computers, specific social media sites, their phones, etc. Once you have these answers, you will be able to make your services available to them when and where they need them. 
  1. Listen to their feedback and take action. Reviews can be incredibly helpful when used correctly. With the right approach, you will be able to turn a negative review into a positive learning experience. In some cases, you can even turn a negative review into a positive one. The important thing when it comes to customer feedback is to acknowledge it and use it to improve your company.
  1. Deliver a great experience. Having a good product or service is not enough. Today’s consumer is usually willing to pay more for any product if the experience they receive is better. This is where big brands get things right. They make sure every time anyone interacts with their business, they feel like they matter.
  1. Create a referral program. Invest in building relationships with your customers by rewarding their loyalty and continued business. There are many different types of reward programs that can motivate your existing customers to make more purchases and recommend your products and services to others.

Train your employees to not only deliver an excellent customer experience but also to identify new opportunities to improve it. Having highly satisfied customers is the best starting point for word of mouth marketing.

For more information on how to develop a successful word of mouth strategy, partner with your local Allegra Marketing Print Mail location. We can help you streamline all your print and marketing needs and support the growth of your business.