Three Unique Ways Floor Graphics Help Your Customers

Floor graphics are a creative and innovative communication tool that can help customers browse your store with ease and direction. They may not be the first thing you think of when you start contemplating what graphics you need at your location, but there are many reasons for you to take them into consideration! From informing customers of where to go to serving as a promotional tool, floor graphics are a great choice for businesses in many industries.

Some of the unique ways floor graphics can help your customers include:

Floor Graphics Attract Attention

Floor graphic for social distancing

Businesses often become hectic and busy, especially during the most popular shopping hours. Take some weight off of your customers’ shoulders by providing them with easy-to-read symbols or statements about products, promotions or directions. Additionally, traditional marketing strategies are a bit played out for many potential customers. They have seen it all, from signs and banners to flyers and brochures. Floor graphics aren’t new, but are being reinvisioned as a concept that calls for the attention of potential customers and brings their focus to a new area.

Showing Off Your Businesses Creativity

Floor graphics can be a great way to exercise creativity. Use floor graphics to inform patrons of the directions to their new favorite product, to a specific room or registers and even promote social distancing with Allegra’s custom floor graphics. If your business’s aim is to make customers smile, create an amusing or inspiring message to bring your customers or guests extra joy on their day out!

Floor Graphics Create a More Spacious Feeling in Stores or Buildings

Traditional marketing signage can be obstructive and take up more space than it needs to. With custom floor graphics from Allegra, your store completely opens up and incorporates a profitable marketing strategy that will help both your customers and your business.

At Allegra, we create custom floor graphics for businesses and organizations of all kinds, ranging from grocery stores to restaurants, to retail stores, conference halls, schools, and more. Our team of expert graphic designers collaborates with you to understand your business and reflect its values in every piece we create. Additionally, we provide high-quality printing services so you never have to worry about blurred images or statements in your custom floor graphic. Our aim is to print seamless custom floor graphics that are eye-catching and imaginative as well as helpful for your customers.

Floor graphics are a cost-effective and innovative way to advertise promotions, direct customers to products or areas of your store, and can turn your building into a more inviting atmosphere. For more information on how custom floor graphics can benefit your business, customers, and guests, visit Allegra online today. We look forward to working with you!

How to Create the Best Welcome Package for New Hires

Starting a new job means big changes are coming! From reorganizing their desk space to getting settled into the daily responsibilities of their new position, new hires want to receive a warm welcome and feel supported throughout their onboarding process. At Allegra, we want to help you provide your new hire with everything they could need and want to feel comfortable and welcomed onto your team.

A new employee receiving a welcome package surrounded by employees who are smiling and clapping.

Put together a welcome package in a high-quality presentation folders created in a collaborative process with your business to reflect the values of your company. You lay out the requirements and we’ll work together to select the format, stock, and finishing techniques to make the statement you need to deliver with your presentation binder or folder. Well-designed, branded folders make a positive and professional impression on everyone who sees them.

These presentation folders extend an invitation to your new hire, helping them get to know more about your company. Within these branded folders, you can give your new employee all of their important documents and informative guides on their new role. Additionally, Allegra can create a full welcome package for your new hires, including all types of branded products.

In your new employee welcome package, consider including:

Branded Bags or Totes

Allegra creates custom bags with your logo prominently displayed. Whether you have a clear vision or need guidance on the design, our specialists are available to guide you towards a stunning finished product.

Computer Accessories

Tech-focused gifts and gadgets can greatly benefit your new team member as they get onboarded and introduced to your company. We offer branded computer accessories ranging from USB drives with your logo design, to custom mouses, mousepads and laptop bags!

Desk Items

Give your new hire high-quality desk items such as branded pens, markers and even stress relievers! Additionally, we can put your logo design on custom stress balls or desktop magnetic structures that are greatly valued and appreciated by busy workers.

Health-Related Items

Show your new hire how much your company cares for their safety by gifting them custom flashlights, protective eyewear, forehead thermometers, and branded first aid kits. Providing these types of safety items instills a feeling of trust and confidence in your business.

Mugs and Drinkware

Affordable and highly functional gifts are the best. With Allegra, count on high-quality custom mugs, glasses, reusable coffee cups and water bottles. Our custom drinkware is the perfect gift to include in your new hire’s welcome package and can be branded with your logo!

Count on Allegra for Logo Design

All of these promotional products that can be used for your new employee’s welcome package wouldn’t be complete without a beautiful logo design. When you need help developing a beautiful logo that reflects your brand, count on Allegra’s expert design team to help. Visit Allegra online today for more information about our promotional products and logo development services.

How to Make the Most Out of Your Website

web designIt’s been said that the average web user today holds an attention span of about eight seconds. That means your website needs to act fast to grab their attention and stand out among the rest.

There are a number of key aspects to keep in mind when deciding how you want your brand’s website to look and function. If you’re starting to build your website, or considering refreshing an existing one, here are some ways you can make the most out of your digital platform.

 

Put What’s Most Important First

If you only have eight seconds to intrigue a web visitor, it’s important to waste no time. Your website viewers should be able to learn about who you are and what you do just by glancing at the first few sentences on your page. Giving a quick and concise overview of your brand can help cut straight to the chase. Users don’t typically enjoy having to do extensive research and digging to find out what your brand is about, so give them an introduction right off the bat. The quicker they are able to understand your mission and message, the quicker they can decide if your brand is the right fit.

 

Keep It Simple

If website users don’t find what they’re looking for in a short amount of time, they can abandon ship quickly, so keep your messaging brief and simple. Make sure the paragraphs on your site are short and direct using simple language. There is a lot of room for creativity when it comes to creating a website, but the verbiage should remain clear. Trying to use clever or intricate language when describing the work you do can confuse visitors, which will likely convince them to give up the chase. People inherently don’t like what they don’t understand.

 

Make Your Social Media Presence Known

Consumers can spend upwards of three hours a day browsing social media platforms, which is a significant difference from the eight seconds they devote to a website on average. To keep the conversation going after they close the browser tab, make your social media presence available. Linking to your brand’s social media profiles at the top and bottom of each landing can encourage visitors to seek you out elsewhere. If they are browsing on their phone, transferring their search over to a mobile-friendly app like Instagram can help keep them engaged.

 

It’s All About the Imagery

Many people feel the same way about books as they do websites – they enjoy looking at the pictures. For that reason, creative imagery should play a central role in your website content. There is one caveat: don’t go overboard. Using an overabundance of stock images can look forced and contrived. Preferably, your website should showcase real photos of your brand and your team. However, if you’re not able to integrate original photos in your web design, take some extra time to find the right stock photos that work best for you. This will help ensure that the images you use still convey who you are and what you do, even if you didn’t take them.

There are many factors that play into how your website is received and how effective it is in moving your brand forward. The tips laid out above are a good start to creating your online image, but it’s also important to continue developing and evolving your site as you go. You may only have eight seconds of a viewer’s attention, but a great website can change the course of a consumer’s decision and, eventually, your success.

Count on the experts at Allegra to review your website and branding elements to ensure you’re leaving people with a lasting impression.

The Importance of Printed Handouts

While the advertising space has grown more diverse with the increase of digital ad platforms, print handouts have not lost their importance. Thanks to digital, the significance and value of print has grown richer. Understanding the common types of print advertising handouts and how to use them is an important part of reaching the right audience with the right message and staying competitive.Flyers

Target Marketing refers to print marketing as an “engagement goldmine” when it’s marketing to Millennials. In fact, Target Marketing reported that 65% of Millennials bought from a catalog, and 63% purchased because of a mail piece. Print is perceived as more trustworthy and the fact that they can pick it up and touch it provides a level of sensory engagement digital ads cannot. Plus, print advertisements stand out from all the digital ads with which users are bombarded while on their phones.

So what are print handouts?

Print handouts are anything that is printed and handed out free of charge for advertising purposes. This includes flyers, brochures, pamphlets, and postcards. Several factors come into play when choosing the right ones to use for your business, such as the type of business you are advertising, the goal of your print campaign, and your budget. Most companies will benefit from using all these popular handouts in the right context!

  • Flyers: These are typically single-sided sheets printed with an advertisement. They are a low-cost option used for reaching many people with your message. This message is usually short and sweet – announcing a sale or a grand opening or simply reminding recipients that you exist to help them. They can be mailed, handed out by a sales team (on a street corner, at a tradeshow event, or canvased across a neighborhood), or pinned up on public bulletin boards.  Flyers are also known as leaflets.
  • Info Sheets: A single sheet containing product specific information. These are usually handed out by employees to individual customers at the shop or made available during trade show events.
  • Postcards: Printed on card stock or heavyweight paper, they are comprised of one flat piece with no folds. Most people picture a rectangle when they think of postcards; however, postcards are not limited to the traditional rectangle but can be designed in all manner of shapes to intrigue and delight your audience. Like flyers, they’re a great way to promote a sale or build brand recognition.  The message is usually pretty simple; your postcard is not the place to unload product specs and details. Instead, postcards are used to encourage the recipient to come engage with your business to redeem an offer or to supply a reminder of what your company does. They are a popular choice for direct mail campaigns because they very flat, lightweight, and sturdy, thus making them perfect for sending in the mail. As one of the simplest pieces to create since no folding or binding is involved, postcards are great for budgets and distributing to a broad audience.
  • Brochures: There are a wide variety of brochure formats readily available at your local Allegra. Brochures can be created from single sheets or multiple sheets folded to form a small booklet. Multi-sheet brochures can be bound or unbound. Unbound brochures are also called pamphlets. Printed brochures are utilized in many ways to effectively increase sales. A few common distribution methods for reaching your desired audience through brochures includes placing them in public display racks, sending them out to a select audience via direct mail, giving them to a client during a consultation, or placing them in brochure holders in your own office or shop for interested parties to pick up.

Do you need to create custom print handouts that are sure to impress? Your local Allegra Marketing Print Mail location is ready to help from start to finish.  They’ll guide you in choosing and designing the right type of print handout for each of your marketing goals as well as handle all the printing, folding, and binding for your marketing print handouts!

How Brochures Can Help You Reach Your Business Goals

There are many creative ways brochures can be used by business owners to promote and education about their business offerings. They attractively present a solution to a problem and the benefits of choosing your company, as well as how to obtain the product or service. Here are a few examples on how businesses use brochures for different purposes. 

  • To Raise Brand Awareness: A perfect example of this are travel brochures. When placed in a hotel’s brochure rack, they inform visitors of local attractions and services. A 2018 study tested the impact brochures placed in a hotel lobby have on travelers. The study revealed that 85% of visitors became aware of an attraction or business as a result of picking up a brochure and 61% of visitors planned to purchase tickets or merchandise, they learned about from a brochure.
  • To Start a Conversation: Dentist offices often have brochures in the waiting or examination room explaining treatments or services such as teeth whitening. An interested patient can grab a brochure and discuss any questions they may have about the service with their dentist.
  • To Close a Sale: Businesses, such as massage clubs, use brochures to provide a visual to potential customers while a staff member walks them through pricing packages and services. Circling the best value option or jotting down a promo code during the conversation can make it personal. If the client is unconvinced and needs more time to think about it, the brochure serves as a reminder of the brand, the product, and the special attention received.
  • As Handouts for Different Occasions: Many companies distribute marketing brochures at trade shows or sends them as a targeted mailing. These methods allow for a larger reach rather than waiting for a customer to select one in-person.

Custom brochures can do more than just promote a business’s full range of products or services. They can help advertise upcoming events, raise awareness for a cause, or serve as map or program guide. A advantage brochures have over other forms of marketing is they don’t have the character limit often found in digital ads or smaller print mediums. The multiple panels in a brochure allow you to break up text into easily digestible pieces. This also allows for you to get as creative as you want, playing around with the use of images, layout, paper stock, and finishing techniques to communicate your message.

Allegra has the experience and expertise to help create a high-quality brochure. To get started, contact your local Allegra Marketing Print Mail location today.

5 Ways to Boost Your Trade Show Presence

Trade shows are a great place to find new customers and build relationships to help your business grow. These events are often industry-specific and not open to the general public. Most of the people who attend trade shows are company representatives in a position to influence purchasing decisions. The Center for Exhibition Industry Research found that 86% of trade show visitors are decision-makers.Trade Show Booths

Before signing up for your next trade show, it’s crucial to do some preliminary research and figure out what will be the goal your company wants to achieve during this event. Your company may be launching a new product or service, or they may be looking to get feedback on an existing offering, or they may simply want to generate new sales leads. Whatever the objective is, you will need to find out what type of audience will be attending the event. After you figure out who will be attending the event, you’ll be able to determine the best ways to attract them to your booth.

Participating in events requires a substantial investment and advanced planning is necessary to guarantee a good return on investment. Redefine success and step up your 2020 trade show game by focusing on these five event marketing strategies.

  1. Reach out to attendees before the event. Build interest before the event by sending emails to encourage attendees to visit your booth. It may seem unnecessary, but doing this will plant the idea in their heads to stop by your location when at the event. You can say something as simple as, “Stop by with our booth with your business card for a chance to win a prize.”
  2. Invest in a memorable trade show booth. Choosing the right event company to produce your display is just as important as selecting the correct trade show to attend. That’s where Allegra comes in! We can help you think of every detail, from graphics and flooring to lighting.
  3. Invest in proper signageSigns are often the focal point of any booth and they are responsible for representing your brand. Make sure you have enough signage not only in your booth but also around the event floor to help people locate your booth. Use eye-catching graphics to draw potential customers and communicate the value of your products and services. There are many different types of signage that work well for events, from trade show banners to ceiling and flooring graphics.
  4. Pick unique promotional items. With today’s printing advancements, the possibilities are endless when it comes to the type of products you can brand. Use this opportunity to your advantage by picking an unusual giveaway. Giving people something unexpected they haven’t seen before will give your company an edge over other exhibitors. The items companies distribute at events should always be useful, valuable, or entertaining. Trends to keep in mind in 2020 when picking out promotional items are: self-care or fitness items, eco-friendly products, tech accessories, weather-friendly attire, and brain teasers.
  5. Make your booth fun and interactive. An excellent idea to attract people to your booth is to offer a convenient service. An example of this would be to set up a cell phone charging station. Since most people will probably be using their phones, they are likely to stop by and use the station. Another idea to make your booth more interactive and fun is to invite people over for games in exchange for prizes. People are more likely to spend some time with your company if you are providing an experience they can enjoy.

Allegra has the experience and expertise to save you time and money with trade show displays, banner stands, giveaways, and more. You don’t need a big budget to make a significant impact! We’ve helped lots of companies just like yours. And they’ve been kind enough to give us a 5-star rating in return. That’s a win-win!

For quality and service you can trust, contact your local Allegra Marketing Print Mail location today!

10 Customer and Employee Appreciation Gifts for the Holidays

Employee Appreciation GiftWith the holidays just around the corner, many businesses are looking for creative ways to let their customers and employees know they care. Larger companies with substantial budgets have standardized strategies to reach as many people as possible, but smaller businesses have a significant advantage when it comes to showing their clients and employees some holiday appreciation.

Never underestimate the business impact of excellent customer care. Herein lies a rare advantage that favors smaller operations. A new study revealed 61% of millennials expect to shop at small businesses in 2019. One of the reasons behind this is they understand the positive impact supporting local businesses has in their communities. Another reason is they enjoy the personal customer service they experience at a small business.

Customer and employee appreciation strategies don’t need to be costly. They simply need to be creative and consistent. Is the retention worth it? Absolutely. Ian Altman, a contributor at Forbes.com, says: “It’s always a good idea to show clients your gratitude.” And according to a business satisfaction report by Knack “Employee gifting can play an important role in employee retention in a tight labor market.”

Appreciation and recognition initiatives should be a must for every company. When formal and informal
recognition is built into your business, it can help you retain customers, improve sales, and retain top performers in your organization.

If you are looking for budget-friendly options to recognize customers or employees this holiday season, check out these ten creative ideas.

Customer appreciation gifts and retention ideas:

  1. Send a card. Custom cards or postcards are always thoughtful and often unexpected. Use them say thank you after a customer makes a large or repeat purchase or sends an important referral your way. While email may be efficient and easy, nothing tops the touch and feel of a personalized, handwritten note on high-quality stationery or a notecard with your logo embossed or foil-stamped on the front.
  2. Bring lunch. For companies dealing with business-to-business clients, bringing lunch to their location can be a great call. You can use this as an opportunity to bring some branded promotional items like reusable lunch totes, water bottles, or travel tumblers.
  3. Extend the goodwill. If you want to go above and beyond for a client, invest in a customized gift. This appreciation gift can be something reusable your client can continue to use. For example, a branded crystal candy dish filled with treats can create an opportunity for your sales team to refill on subsequent visits.
  4. Get personal. If your customer data includes birthdays, anniversaries, or other significant dates, you can build in recognition beyond holiday-related occasions with personalized offers and gifts. Do you have any clients who are into fitness? Branded pedometers or exercise mats are a great way to show them your company cares.
  5. End on a high note. Year-end holidays are a prime time to send customer appreciation gifts. Printed wall calendars are still well-received despite having many other electronic options. Other welcome desk accessories include journals and portfolios or electronics, like power kits or Bluetooth speakers.

Employee appreciation gifts and retention ideas:

  1. Be specific. Acknowledging an employee of the month is good, and it can be even better if you include a branded gift as a reward. Go for trendy promotional products such as: drawstring backpacks, headphones, or travel blankets.
  2. Encourage peer recognition. Enable your employees to acknowledge one another for going the extra mile or being a team player with whimsical “high five” trophies or golden tokens redeemable for office perks.
  3. Put it in writing. Recognizing people in writing can help you raise morale and encourage productivity. Make a point to give shout outs and reward those employees who embody your company values. Send a company wide written communication highlighting their personal stories and achievements.
  4. Tie rewards to company goals. Get the most from your employee appreciation program by linking some awards directly to your goals: increasing sales, improving customer service, or identifying cost savings. Traditional plaques and crystal trophies can instill pride in your organization.
  5. Remember remote employees. Reinforce the sense of connection of remote workers by including them and leveraging your online capabilities. There are many ways to do this, for example, feature them on your social media pages, your website, or include them in your monthly companywide emails.

Before the year ends, try some of these small investment ideas; in time they will pay big dividends for your company. Your local Allegra Marketing Print Mail location offers many promotional product options to support your customer and employee retention strategies.

Four Easy Steps to Pick the Colors for your Brand

When you see something for the first time, you form an opinion about it in just a matter of seconds, but how much of that first impression is based on color alone? According to Colorcom, colors account for 85% of the reason why someone will decide to purchase a product. Marketers take color psychology seriously; they know as soon a customer walks into a store, they will form a positive or negative opinion about their retail environment within the first 90 seconds.

color wheel

It is no coincidence most in-store sale signs are red. According to a University of Rochester study published in the journal, Emotion, when humans see red, their reactions become faster and more forceful. For marketers, this information is useful. It means when people see red sale signs they are more likely to make impulse purchases and spend more money than they intended to.

Other studies also support the theory that colors can be used to influence purchasing decisions. According to the study “Exciting red and competent blue,” when customers see a logo or package, the color activates relevant associations, which influence the perception of the brand’s personality. The color blue, for example, is linked to qualities such as competence, intelligence, communication, trust, efficiency, duty, and logic. This is why we often see blue in the logos of banks, financial institutions, and healthcare centers. The perceived competence of a brand can be positively affected by the presence of the color blue in their name and logo.

Colors are important in every single aspect of the buyers’ cycle, from packaging to signage. According to Colorcom, the presence of color helps us process and store images more efficiently than colorless scenes. Whether it’s a permanent sign affixed to your building or a banner to announce a special promotion, spending a few extra dollars for color printing makes good sense.

How to pick the colors for your brand?

Step #1

The first step to determine the best color to use for your brand is to start by thinking about your target audience. Research from Shopify reports women respond favorably to the colors blue, green and purple, while disliking brown, grey and orange. Men also responded well to the colors blue, green but not the color purple. They preferred black and reacted negatively to browns and oranges. Knowing the type of preferences your audience has will help you narrow down your color options.

Step #2

Once you determine the audience you are targeting and their preferences, think about what type of message you want to communicate. This will depend on the type of products and services you offer. For example, if you are in the cleaning service industry, you will want to use colors associated with purity, simplicity, hygiene, and clarity. In this case, white would be a good choice.

Step #3

Consider all the different options you have when it comes to colors and try to pick no more than two colors for your brand. Although many logos in the marketplace use more than one color, our sample of the 4show study found that most well-known brand logos only consist of single color or one dominant color with a smaller accent color.

Step #4

Use this guide by Marketo explaining shade by shade how colors can affect your business:

  • Black is employed by those who wish to communicate classic sophistication and is often associated with expensive or upscale brands.
  • Blue is likely the most popular choice for brand colors, and is considered dependable, trustworthy, secure and responsible.
  • Brown is thought to be earthlike, natural and durable. The color speaks of simplicity and strength.
  • Green is synonymous with calm, freshness and health. Lighter shades communicate serenity, while darker greens are associated with affluence.
  • Orange is a color full of life and excitement. It communicates fun, exuberance, playfulness and vitality.
  • Red invokes a passionate response and is aggressive, attention-getting, energetic and provocative.
  • Purple is elegant, rich, sophisticated and is associated with royalty, nostalgia, spirituality and mystery.
  • White represents cleanliness and purity, making it a popular choice among healthcare and child-related businesses and organizations.
  • Yellow invokes sunny feelings of hope and optimism. Its brightness catches the eye and stimulates creativity and energy.

Need help developing your logo or designing the identity materials to strengthen your brand’s identity? Rely on the experts at Allegra Marketing. Contact your local Allegra Marketing Print Mail location for all your design and printing needs.

How to Wow Your Best Customers

This year Allegra sponsored a marketing webinar series featuring branding specialist Carla Johnson. In each session, Carla has discussed the different stages of the customer journey and how to reach the customer where they are at in their journey. Marketing Webinar Image

In the first webinar Impact Branding: Find and Amplify Your Brand’s Uniqueness,” she discussed ways to build your branding to attract prospects in the awareness stage and provided tips on how to convert those in the consideration stage into customers.

In the second webinar, Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” Carla discussed how to engage those prospects in the purchase stage and create exceptional customer relationships.

In the third and final Allegra webinar for 2019, Behind the Curtain: Inside Tips to Wow Your Best Customers,” Carla focused on the retention and advocacy stages of the customers’ journey and provides insightful tips to wow your existing customers and encourage them to become brand advocates.

Customer service should be a priority for every business but being able to deliver beyond that is what helps gain loyal customers and set your business apart from your competitors. The approach suggested in this webinar recommends understanding what it takes to make and keep those long-lasting relationships.

The most successful customer relationships start with successful employee relationships. This is why it’s essential to pay close attention to the people in your company and those you hire because they will ultimately be the ones who will represent your brand.

According to Gallup’s State of the American Workforce Report, companies with engaged employees outperform those without by up to 202%. To engage your existing employees Carla suggests these three ideas:

#1 Education:

Teach your employees about the customer journey and how their interactions at each one of these stages will shape the foundations of the customer experience. Make sure they focus on building long term customer relationships rather than short term transactions and provide them the necessary tools to help create fantastic experiences that will keep your customers coming back.

#2 Empowerment:

Empowering your employees means giving each one of your employees the authority and autonomy to make decisions about specific organizational tasks. By doing this, you will help encourage stronger job performance and job satisfaction.

Here are five ways you can empower your employees:

  • Hand out responsibilities
  • Make guidelines and best practices clear
  • Encourage communication
  • Offer individual and peer coaching
  • Allow opportunities for growth

#3 Activation

Employee activation is about encouraging employees to organically create and share content about topics they are interested in. Making sure the people who work for you feel appreciated and valued can help your company in return. If you make your employees feel valued, they will feel inspired and will help promote the company in return.

To get started implementing these ideas at your company follow these simple guidelines:

  • Evaluate the customer journey and asses what things are currently in place to ensure excellent customer relationships at your company.
  • Prioritize the places where this experience may need more attention.
  • Commit to delivering exceptional experiences and continuously improve how you educate, empower, and activate your customers.

If you are looking for more ideas to help improve your employee relationships, Allegra can help. Contact us to learn and ask about our promotional gifts for appreciation, personalized brochures and training manuals, or the recognition awards and certificates we offer. To listen to the full recording of this webinar series visit: https://allegrawebinars.com/

5 steps to retrieve inactive customers

Increasing sales is often associated with gaining newer customers, but customer acquisition statistics show it is much easier to sell to your existing clientele. It costs at least five times more to gain a new customer than it does to sell to an existing one.
5 steps to retrieve active customers

Looking at your existing clients, segment them into active and inactive clients. To be able to make a clear distinction between the two types of customers, it’s necessary to figure out what is the average lifecycle of an active client. The lifecycle of a customer will depend on the types of products or services you offer.

Before you count out the inactives as part of your company’s natural churn percentages, try these five steps to re-engage them.

  1. Define who those inactive customers are. Once you have this list, there will be additional segmentation you will be able to do. If you have collected information about what they purchased from you, you can group them by product. This will help you tailor a meaningful approach to re-engage them.
  2. Determine why they left. A good way to find out why a customer has stopped or paused their buying is with a survey or a phone call. Some companies start these phone conversations by saying they are part of quality control program and would like to find out how the products are working out or are calling to update their existing contact information.  Whatever approach you choose, the important thing is to be able to reconnect and find out if you can address their reason for leaving.
  3. Set up a contact strategy. Once you have reached out, you should be able to determine which of these customers is open to being engaged again. You can add them to your monthly mailing lists for printed communications, text messaging strategy, or even a personalized message tailored specifically for them.
  4. Develop a “win back” offer. There are many different offers you can test when it comes to winning back your inactive customers  . For example; offer exclusive discounts for returning customers or provide a free trial for a newer product. If you have segmented the group of inactive customers by products purchased, you can conduct A and B testing with your offers and to each group offer something different. This will allow you to see which offers perform the best.
  5. Take care of your newly re-engaged customers. Now that you have gained the attention of some of your inactive customers, it’s time to focus on their needs. Use different strategies to show them you are grateful for their time and business and always deliver a positive customer experience. Some companies use personalized postcards to thank clients for their business. Others use loyalty programs that accumulate points and offer rewards every time the customer makes a purchase.

Find out more about reviving inactive customers by contacting Allegra Marketing Print Mail. Allegra offers a variety of business services to help your company grow. Together we can establish strategies that support your business goals. Contact your local Allegra location to discuss the options available to step up customer loyalty, retention, and re-engagement programs!