How to Revolutionize Your Company’s Business Cards

A Group of People Sit at a Table for a Business Meeting, Two of them are Exchanging a Business Card

Of all the printed marketing materials out there, the business card is surely the most ubiquitous one. Nearly everyone carries a business card, whether it is for the business that they own, the company that they are a salesperson for, or even the restaurant that wants to give people a quick and simple way to save their contact information. With so many business cards being passed around for so many different purposes, it is important that your business card stands out, otherwise it will blend in and be forgotten.

Allegra offers several business card printing solutions to help your business revolutionize your business cards. Read on to see how QR codes and double-sided printing can make yours stand out:

QR codes for business cards: A lot of things became touch-free during the COVID-19 pandemic, and QR codes saw a huge uptick in use. By allowing someone to simply pull out their phone, open their camera or QR app and snap a picture that then takes them to the desired web page, service and communication become faster and more convenient.

Business cards should not only contain important and helpful information, but they should also be attractive. Sometimes the amount of information that we want to convey won’t fit on a traditionally sized business card, or if it will, it will make for a very cluttered card that is not appealing to the eye. A QR code removes this problem, allowing large amounts of information to be shared with the simple snap of a smartphone camera.

QR codes remove the need for manually entering a name and phone number into a phone contact log, which could result in mistakes, and they also eliminate the need to type out a URL. This is especially helpful for companies who have a longer URL, or who have a URL that contains unusual spellings of words.

You can even track leads using a QR code by having UTM tracking parameters associated with the code that tell you how many times your company’s site has been visited by way of that specific QR code. Such a small, simple code offers so many benefits and advantages!

Double-sided business cards: Traditional business cards have typically been printed on just one side. This leaves an entire side of unused real estate that can serve a number of purposes. If your restaurant is handing out business cards with your address and contact information on them, the other side can be used for a coupon to entice people to visit, business hours to let people know when to come see you, or specials such as happy hour.

Sales professionals can use the other side of their business card to provide quick tidbits about why customers should work with them while small business owners can showcase one or two product or service images. Rather than trying to fit a lot of information onto one side of the card, it can be spread out when the other side of the business card is utilized.

These are just two of the many ways that Allegra can help your organization revolutionize your business cards. Contact us for all of your business card printing needs, from the initial graphic design to choosing the card materials and shape and then printing them.

Your Business Year in Review: Showcase Your Success with a Book Binding

As you reflect on your professional life this past year, we hope it has been a year of triumphs. Difficulties may have arisen and setbacks may have occurred, but you managed to overcome them. They do not overshadow the accomplishments your company has achieved, but instead work to make your successes shine even brighter. As we wind down the year 2021, let those highlights be what you take with you into 2022. Rely on Allegra for professional book binding service that can showcase your major projects and achievements throughout 2021. Consider the following:

An Open Booklet with a Bound Spine Sits on Top of a Closed Booklet on Top of a Brown Wood Surface

Saddle-stitch or sewn pamphlets: Choose a pamphlet for an unpretentious-yet-powerful option. Compact, yet eye-catching, they can be mailed or handed out at trade shows. Potential clients can easily flip through them or take them along for later perusal. This option is highly cost-effective, enabling you to convey a lot of information both verbally and visually. You certainly do not want to overload your potential client with too much info but instead curate an appropriate collection that sends just the right message.

Spiral-bound books: Display striking images, graphs and details with spiral-bound booklets. A durable plastic or metal coil joins your book together, allowing the pages to be easily opened and viewed. Regardless of how many pages your book is—thick or thin—they can effortlessly be bound using this method. These can be kept on your desk long term so that potential clients can flip through them. Each member of your team can have them on hand in their office or at an event. Choose lamination so that the material can be easily cleaned and wiped down between visitors. Or have multiple copies at the ready to send home with your potential clients.

Collated and strip-bound booklets: Attain highly durable and long-lasting materials that are collated and strip-bound. This method starts with collating the information, or collecting it and combining it into the correct order. From there, it is strip-bound using a plastic strip with plastic tines. A machine is used to secure everything in place. Allegra handles the entire process for you, ensuring that the information is safely and accurately housed in a booklet that your team members and potential clients can admire.

Show your potential customers in 2022 what your business is capable of creating with our custom printing and binding services. Your Allegra team understands what elements need to be considered to determine which binding option is best for your project. We have several custom options that will provide you with just the right finish. Contact your local Allegra to enlist our professionals for your book binding service.

2021 Corporate Gift Ideas

A Man Dressed in Business Professional Attire Offers a Box with a Gift Bow on it

Now that we have reached the final quarter of the year, it is time to begin thinking about corporate gifts to thank employees for all of their hard work in 2021, and to thank valued clients for their business. With business promotional items from Allegra, it’s easy to find and design corporate gifts for all of your employees and customers.

Custom-printed laptop bags: Whether you have employees who have returned to the office after working from home during the pandemic, or your employees are still working remotely, a custom-printed laptop bag provides an attractive and useful way for them to take their computers with them on the go.

Custom computer accessories: Another practical item, whether your employees are in the office or at home, is computer accessories. A new mouse pad or mouse customized with your company logo will be a welcome, handy gift that will get put to use as soon as it is received.

Desk accessories: Customized desk accessories are welcome gifts because they will be used often. Logoed pens, notepads, notebooks, calendars and more are all practical gifts that will get used throughout the following year.

Apparel: A high-quality piece of apparel such as a long sleeve pullover shirt, polo or dress shirt that is branded with your company logo will get put to use in the office, on video calls or anywhere else that your employees need to look their best. This gift provides the additional advantage of making your employees identifiable as part of your company when they are wearing it, boosting your company brand exposure.

Drinkware: No matter what location your customers are working from, they will need cups and mugs to drink from. Reward your employees with a beautiful new logoed mug for their morning coffee, or an insulated cup that will keep their water or other beverage cold throughout the workday.

Awards: Does your company host an end-of-year party, banquet or awards ceremony? Recognize your outstanding employees or valuable clients with custom awards such as plaques, trophies or engraved pens. Giving awards to employees has been shown to boost morale and reduce turnover, and rewarding loyal customers helps to keep those customers and encourage them to refer more business to your company.

Wrap up the year by letting your employees and customers know that they are valued and appreciated. Business promotional items are a fantastic way to show your gratitude, with the added bonus of boosting your brand exposure when the logoed items are used or worn in public. Contact Allegra today for help choosing and designing the perfect 2021 corporate gifts for your company.

Deck the Halls with Your Company’s Holiday Cards

With the holidays coming up, remember to thank your employees for all of their hard work throughout the year. The holidays always bring a sense of warmth and excitement for everyone to finally relax and be with their family. Showing your employees how much you care is vital to them feeling more of a connection with their team and their company as a whole. The simple, signature way you can show your employees that you care is by sending out thoughtful holiday cards. Trust in the high-quality custom label printing and envelope printing solutions from Allegra to get those holiday greetings out.

Torso View of a Man Wearing a Plaid Button-Down Shirt while Smiling and Removing a Card from a Brown Envelope

The end of the year grants everyone at your company a big sigh of relief from the Q4 madness. Sincere holiday cards for your employees will show your appreciation for their contribution to your company. By choosing to work with Allegra for custom label and envelope printing, the materials, design and customization will make all the difference in the impact of your company’s holiday card.

Allegra uses high-end label printing equipment and industry-leading materials and finishes. Choose from simple paper mailing labels to durable white paper label stock. Customize your labels into any shape or size, and ask our team about the matte, gloss and high-gloss coatings available.

We provide the high-quality materials so you can collaborate with our team on custom design ideas and personalized messages to get your team in the holiday spirit. Label requirements may vary depending on the container, the stock, adhesive requirements, graphics, content and application methods.

Additionally, Allegra’s label printing solutions offer:

• Affordable custom label design

• Specialty label printing solutions

• Labels for any occasion

• High-quality label stock papers

• Modern finishing and coating techniques

• Low minimum order quantities

Make sure the mail you send is highly visible and memorable by using envelopes with unique designs. This isn’t limited to just printing a logo on the envelope, but can also include using a unique envelope size, color or design such as including windows or bypassing the traditional flap closure style.

Count on us for a wide selection of colors, sizes, styles and materials. We’re also happy to help with design services to ensure all your corporate identity materials are coordinated and complementary. Call or visit Allegra online for more information about the services we provide and how we can help you provide quality holiday greeting cards for your employees.

5 Must-Haves for Your Next Trade Show

A trade show is an opportunity. Don’t waste it by not being prepared. Take the time to ensure your booth setup is at its best so you can make a lasting impression. Use this list as your guide so you are more than ready!

1. Eye-Catching Tradeshow Signs

People walking at a busy trade show

Draw attention to your booth with signs that stand out. The goal is to be able to attract the attention of people coming from all directions. Just one sign simply won’t cut it. Get creative with a multitude of signs that will bring the people to you. Make sure you maintain balance and style by not going overboard, of course. Consider a combination of:

Banners – Retractable & Hanging
Posters
Floor Graphics
Wayfinding Signs
Backdrops

2. Useful Promotional Products

Tradeshows are all about the swag. In this day and age, you simply can’t show up to an event without a bevy of promotional products. Consider items that make the most sense for your business and that your customers or clients will respond to more readily. Items that are cool but also useful. Start with a bag so that your guests can easily carry other items too. Regardless of what you choose, your logo and business name will be prominently displayed so they know exactly where these nifty items came from—you. Consider:

Bags
Mugs & Drinkware
Desk Items – Calculators, Logo Pens, Pads
Computer Accessories – Mouse Pad, USB Drives
Health & Safety Items – Lip Balm, First Aid Kit, Flashlight, Forehead Thermometer

3. Informative Printed Materials

Do a lot of printed materials end up in the recycling bin? Eventually. But the long-term impact of having these items available is invaluable. Tradeshows are chaotic. Sometimes people aren’t able to process everything until after the tradeshow has ended. When they come across your brochure or business card in the stack of papers they have acquired, they will remember everything else you had to offer during your conversation. So don’t forget to have:

Brochures
Flyers
Business Cards

4. Planned Organizational Materials

Trade show displays need to be organized. Outfitting your booth with all of the items listed above is not complete without a plan. How you display all of your printed materials, signs, and products matters. You don’t want items haphazardly stacked or propped up around your booth. You want a clean, inviting setup that will not only draw people in, but encourage them to stay for a moment and hear what you have to say. Make sure you have all of the necessary organizational items including:

Business Card Stands
Banner Stands
Brochure Display
Boxes or Jars for Promotional Items

5. Personal Survival Kit

Trade shows are long. Believe it or not, you are one of the most important parts of your display and you need to be at your best. Make sure you have your own bag or backpack—complete with company logo of course—with everything you need to make it through the day. You know yourself better than anyone, so there might be something you need that we didn’t think of, but items may include:

Water
Caffeine
Gum
Snacks
Change of Clothes
Tissues
Personal Hygiene Items

Allegra Has You Covered

While we might not be able to provide you with all of the items in your personal survival kit, Allegra can handle everything else. Turn to our professionals for creative designs and swift printing of all the trade show signs and other items you need to set your booth apart.

Make the Most of Your Custom Calendar Printing with Compelling Images

Promotional Spiral Desktop Calendar on a Wooden Desk with an Illuminated Lamp in the Background

Custom printed calendars are a fantastic way to create brand exposure for your company. By providing this useful item to clients, potential customers, and even employees, someone will be seeing and thinking about your brand every day of the year! But not just any calendar will do, you want to create something that the recipient is excited to display in their home, office, or cubicle. Here are some ideas for making your company’s customized calendars stand out with images that are interesting and fun to look at:

Hire a professional photographer if possible: By hiring a professional photographer to take the photos for your calendar, you will get high-quality images that are compelling and well-framed. A professional will have experience with setting up the photos in the best lighting and positioning so that you can make the most of your custom calendar project.

Feature an aspect of your product or service in each image: The main purpose of a custom calendar is to boost brand exposure and keep people thinking about your company throughout the year. Make sure some aspect of your product or brand is featured in each image.

Include your logo in each image: To further reinforce brand exposure, make sure your logo is included in each image. You don’t have to superimpose it on the image each time, you can have a vehicle from your fleet in the image, an employee wearing a shirt with your logo, or even your headquarters in the background with the company logo in view.

Make the image more fun, and less of a sales pitch: The goal with a promotional calendar is to promote your business, but people don’t like to feel as if they are just being sales pitched and nothing else. Think of ways that you can incorporate your company’s products or services into each of your photos in a way that is interesting or funny, this way the calendar recipients will be excited to turn to the next month when the time comes.

Bonus tip:


Include coupons or special offers on some or all of the months: Calendar recipients will be more motivated to make sure they hang on to your calendar all year if there are valuable coupons or special offers inside of it. Your calendar printing service can include posting the special in the corner of a month’s picture, inserting coupons into the pages of some months, or having detachable coupons that can be removed and presented for use.

Custom calendars are a great way to promote your business all throughout the year. With custom calendar printing from Allegra, you can get a well-designed and quality printed product that your business will be proud to share with clients, potential customers, employees, and more!

Back-to-School Bookbinding for the Classroom

The school year is here! That means that the primary planning has already taken place and you are hopefully ready to hit the ground running. Whether you are a teacher or an administrator, make time for last-minute organization that will make your school year go so much smoother. At Allegra, we provide high-quality printing and binding services to help you keep your documents, worksheets, lesson plans, or informational pamphlets together and within arm’s reach. Whether you need bookbinding, spiral binding, calendar binding, or pamphlet-style binding, Allegra can provide you with the right solution.

Color-coded, spiral bound books in a row.

Stay Organized with Bookbinding Services

The process of searching for loose papers can take time away from the most important task at hand: teaching. Detailed lesson plans are extremely important but with an active classroom, it is so easy to misplace loose papers. Reduce time you would spend searching for those missing worksheets, outlines, or calendars and focus on your lesson plans.

Make it Easy with Bound Lesson Plans and Agendas

Planners are a huge resource for both students and teachers alike. Agendas help you organize the way you teach, create sections for each subject, and help your students prepare. Calendar-bound books or spiral-bound books are a great option for staying organized. As an added bonus, Allegra offers custom sizing options to accommodate your desk or shelf space.

Color-Code and Label Your Booklets

Transform the way you label your booklets with color-coding. By associating colors with certain topics, you’ll be easily able to identify which booklet you need to pull out. In combination with our label printing services, color-coding works like magic for memorization and identification.

Simplify Your School Year

Make this school year easier by keeping lesson plans, worksheets, policies, and other important papers all within bound booklets so you never have to spend too long searching for your papers. Avoid misplacing items and get ready to make this an A+ year. Contact your local Allegra today to learn more about how we can help you for the new school year. We will help you produce a finished product that looks great and is perfectly suited to its use.

Back-to-School Sign Printing Services

Back to school shopping for your classroom has never been easier. At Allegra, we provide sign printing services for all of your classroom adornment needs. Create custom signage to direct your students into the right room, hang welcoming announcements for parents and teachers, and provide colorful posters with information on a lesson you will be teaching!

A picture of a classroom with desks, chairs, and posters on the walls.

Classrooms needs proper signage to create a welcoming and positive atmosphere for the young and curious minds. When you work with Allegra, you can count on the quality printing services we provide. Start the school year off with a perfectly decorated interior. Our company can print both large and small amounts of signs at an economical price. We offer a wide amount of options for signage, some of which include:

Banners

Both flags and banners have the ability to attract attention from far and wide. They can also help you convey important information to students and parents while maintaining a professional but stylish flair.

Floor Decals

When you have very young students, they may benefit from the colorful and directive floor graphics our team can provide for your school and classrooms. Lead students to the right areas, create hopscotch patterns, and so much more. The possibilities of floor decals are endless.

Meeting Signs

Open houses are a great opportunity to direct the parents of your new students around your school, to the auditorium for your presentation, and to boast your expectations for the new school year!

Posters

A decorated classroom is a place where students feel excited and inspired to learn. Collaborate with our graphic design team to create the perfect posters of any size for your classroom.

Window Graphics

If your school or classroom heats up from large windows bringing in excess sun exposure, consider window graphics from Allegra that allow for high-quality images while also blocking out the sun’s harmful rays. This will keep you cool and help the school save money on the electric bill.

Yard Signs

Need to share an announcement with parents for an upcoming open house or other events? Consider yard signs to inform, help navigate, and welcome both students and parents.

At Allegra, the possibilities for sign printing services are only limited by your imagination. If you’re not sure where to start, contact us for more information on what type of signs may be best for you, for suggestions on graphics, and so much more. Contact your local Allegra today to get started on back-to-school sign printing services!

10 Ways to Guarantee Your Customers and Employees Know They’re Valued

Don’t underestimate the business impact of giving people reasons to feel good. Typically, we think of service as purely sales-focused, beginning and ending with the immediate transaction. Widening the view, regular customer appreciation activities can have a big impact on valuable long-term loyalty, too.

Does it need to be costly? No. Does it need to be consistent? Yes. Is it worth it? Absolutely! Of course, appreciation and recognition should be happening “in house,” too. When formal and informal recognition is built into your company culture, it can help you to attract and retain top performers while deepening commitment to your organization. According to a recent study by Bonusly, 82% of employees consider recognition an important part of their happiness at work.

Here are 10 ideas that may be small investments in time and money but can pay big dividends.

Your Customers

  1. Send a card. Always thoughtful and often unexpected, a word of thanks is nice after a first, large or repeat purchase, or in appreciation of a referral. While email may be efficient and easy for broad-reaching acknowledgments, nothing tops the touch and feel of a personalized, handwritten note on high-quality stationery or a notecard with your logo embossed or foil-stamped on the front.
  2. Pick up the lunch tab. For top business-to-business clients, offer to send lunch to their location. You can send along logoed, reusable lunch totes, or branded water bottles or travel tumblers. When the time is right, business-to-consumer companies can host an open house, sending an inexpensive postcard to invite loyal customers to a pre-sale event with preferred pricing.
  3. Extend the goodwill. Send a gift of appreciation for a substantial order, referral or an anniversary of your business relationship. A branded crystal candy dish filled with treats, for example, creates an opportunity for your sales team to extend good feelings by refilling it on subsequent visits.
  4. Get personal. If your customer data is robust and includes birthdays, anniversaries or other significant dates, you can build in recognition beyond typical business-related occasions with personalized offers and gifts. Have clients who are into fitness? Pick logoed pedometers or exercise mats to show you know . . . and care.
  5. End on a high note. Year-end holidays are a prime time to send cards and gifts. Tried-and-true, printed wall calendars have secured their spot in the workplace despite the plethora of electronic options. Welcome desk accessories include journals and portfolios or electronics, like power kits or Bluetooth speakers.

Your Team

  1. Be specific. While acknowledging an employee of the month is good, better yet is rewarding your team members in the moment. Drawstring backpacks, headphones or travel blankets with your company imprint are all on trend.
  2. Encourage peer recognition. Enable employees to acknowledge one another for going the extra mile. Have them nominate deserving co-workers for company-issued gift cards or tokens redeemable for office perks.
  3. Put it in writing. Top-performing companies prioritize employee communications as sharing your organizational vision and mission is essential for engagement. Salute those who embody your company values during staff meetings and highlight their personal stories and achievements in your printed company newsletter.
  4. Tie rewards to company goals. Get the most from your employee appreciation program by linking some awards directly to your goals: increasing sales, improving customer service or identifying cost savings. Traditional plaques and crystal trophies can instill pride in high-level accomplishments.
  5. Remember remote employees. Teleworking from home or locations far from the main office is the new norm for many businesses. Reinforce their sense of connection by ensuring all employees are represented in recognition opportunities.

Looking for creative ways to share the love with customers and employees? Let us know. We can help!

How to Pick the Right Fold for Your Brochure

The information for your brochure had a lot of effort put into it. From the introduction of your business, to the showcasing of your products or services, to the information aimed at prospective customers, your brochure is uniquely yours. After Allegra helps you with all of the copy and information, we can help with brochure printing and brochure design. There are quite a few different options when it comes to folds, and these folds all have their benefits.

A photo of someone holding a half-fold brochure with a blue background and white text.

Tri-Folds

Tri-fold brochures have become industry standard due to the simple and easy design. This fold creates three equal sections by folding the sides over the middle. This type of fold provides you with endless possibilities as far as design and copy. With help from Allegra, we can work with you to create the best possible read and explanation of your business’ products or services through the simple tri-fold brochure.

Z-Folds

Z-fold brochures are not as popular as tri-folds, but they are extremely versatile. A z-fold contains six panels. By folding a piece of paper into thirds, one third is folded forward and another is folded backward. When opened, the brochure looks like the letter Z. This type of fold opens up fully with one pull, meaning you can have you work span the entire paper, or work with our team to create something unique that displays your business’ products or services with tasteful design in mind.

Half Folds

Half-fold brochures are comparable to booklets or standard cards. This can open up a world of possibilities for your business to decide how they would like to showcase their products or services. Remember that you are not required to stay within the panels, and your work can span throughout the brochure. Or, take some tips from restaurant menus as to how you would like to style your brochure. Comparisons also work very well with a half-fold brochure as they are easily understandable by prospective customers.

Accordion Folds

An accordion fold is similar to a Z-fold, however, the accordion is folded several times instead of just twice. This gives you quite a lot of room for information, pictures, and other images that add to the allure of your business. Just one pull opens up a lens into your business’ products or services. This type of fold is also cost-effective compared to booklets, which can provide a similar amount of information and graphics.

Gate Folds

The gate fold brochure features three panels, larger than the panels of tri-fold brochures. This kind of brochure is unique in it’s fold and size, possibly assisting in your brochure standing out from the rest. With great copy and graphic design in mind during the making of your gate fold brochure, Allegra can work with you to help you accomplish a neat and exceptional brochure that accentuates your business’ products or services.

Whichever fold you decide on, Allegra is here to help. From design to printing, Allegra is ready to work with you to create the best brochure to help your business stand out.