How to Make an Impact at Your Next Conference

A Woman Stands at the Head of a Table Holding a Presentation Folder While Businesspeople Sit at the Table for a Presentation

Conferences are a great opportunity for businesses to connect with prospective customers or grow relationships with current ones. There are many ways to make an impact at your next conference, and the most memorable companies are those who use creative and effective ways to stand out.

Here are a few ways that your business can make an impact at your next conference:

1. Business cards: A tried and true printed marketing tool, business cards help you quickly share contact information and remain memorable. Get creative with your business card’s shape, paper stock and printing techniques to stand out from the pack, and include a QR code that makes your contact information and social media profiles easy to access.

2. Name tags: People often forget a new person’s name the moment after they meet them, which makes a great name tag a useful accessory both for reminding others of your name and for increasing brand awareness by also including your business logo.

3. Presentation folders: Whether you are presenting at a conference or just manning your company’s booth, a presentation folder is a great way to share information about your services or products in an organized and memorable way. Presentation folders can be designed with multiple pockets to include a business card, catalog or even a mini-USB drive that contains contact information for your business.

4. Promotional items: Nearly four in 10 consumers who receive a promotional gift from a business that they have not previously done business with say they are more likely to do so in the future, with recall being especially high for apparel items such as hats and shirts. Providing conference attendees with promotional items that they can use such as pens, mouse pads or mugs ensures that they will think of your business every time they write something down, use their computer or have a cup of coffee.

5. Special offers: Provide conference attendees with exclusive offers that are not available to anyone else. This shows them that you value their time and gives them an incentive to visit your website or physical location, helping to move them further along the sales funnel.

Is your business preparing to attend a conference? The experts at Allegra can provide you with many ways to make a great impression on conference attendees, from printed materials to promotional items and more. Contact us today to discuss all of your marketing needs!

Think flyers are an outdated marketing tool? Think again!

Close Up of a Woman's Torso in a Gray Business Suit Holding a Pink Flyer with White Text on It

With the increase in digital advertising through SEO, PPC, email marketing and social media marketing, flyers may feel like a marketing tool of the past, but they are still as relevant as ever! Flyers continue to be a cost-efficient, tangible and effective means of advertising a wide range of things for your business, from sales and announcements to events and more.

Allegra provides flyer printing services for your business, with benefits that include:

1. Low cost: Flyers allow you to get considerable results at a low cost. Large quantities can be printed without a big expense, and distribution costs can be minimal as well.

2. Easy distribution: Flyers are an easy marketing material to hand to customers or potential customers when they visit your store, stop by your booth at a convention or attend an event that your business is present at. They can also easily be included in direct mail campaigns by being added to letters, pamphlets or business publications such as magazines or newsletters.

3. Effective tracking: By adding a QR code, coupon code, personal URL or other tracking tool to your flyers, you can track who is receiving them and responding to them, allowing you to measure their effectiveness.

4. Complementing digital marketing efforts: Add a QR code to your flyer that links recipients to your social media profiles, website or email address.

5. Encouraging repeat business: Flyers that are inserted into packages for products purchased online or into shopping bags for purchases made in store can include an incentive such as a coupon for future purchases or information about upcoming sales.

With flyer printing services from Allegra, there are a multitude of ways that you can advertise your business, increase brand awareness and boost sales. Our professionals can help you choose the right size and paper stock for your flyers, with options ranging from simple black and white to full-color productions. We can even provide graphic design services if you aren’t sure about your flyer’s design, or don’t have a graphic designer on your company’s staff.

Contact Allegra to discuss all your flyer printing needs, along with any other print marketing needs that you have, including booklets, pamphlets, brochures, business cards and more. Your business can even use our WorkStream™ eCommerce platform to ensure that all your flyers and other printed materials can be accessed across all your locations. Let’s get started on your flyer project!