How to Pick the Right Fold for Your Brochure

The information for your brochure had a lot of effort put into it. From the introduction of your business, to the showcasing of your products or services, to the information aimed at prospective customers, your brochure is uniquely yours. After Allegra helps you with all of the copy and information, we can help with brochure printing and brochure design. There are quite a few different options when it comes to folds, and these folds all have their benefits.

A photo of someone holding a half-fold brochure with a blue background and white text.

Tri-Folds

Tri-fold brochures have become industry standard due to the simple and easy design. This fold creates three equal sections by folding the sides over the middle. This type of fold provides you with endless possibilities as far as design and copy. With help from Allegra, we can work with you to create the best possible read and explanation of your business’ products or services through the simple tri-fold brochure.

Z-Folds

Z-fold brochures are not as popular as tri-folds, but they are extremely versatile. A z-fold contains six panels. By folding a piece of paper into thirds, one third is folded forward and another is folded backward. When opened, the brochure looks like the letter Z. This type of fold opens up fully with one pull, meaning you can have you work span the entire paper, or work with our team to create something unique that displays your business’ products or services with tasteful design in mind.

Half Folds

Half-fold brochures are comparable to booklets or standard cards. This can open up a world of possibilities for your business to decide how they would like to showcase their products or services. Remember that you are not required to stay within the panels, and your work can span throughout the brochure. Or, take some tips from restaurant menus as to how you would like to style your brochure. Comparisons also work very well with a half-fold brochure as they are easily understandable by prospective customers.

Accordion Folds

An accordion fold is similar to a Z-fold, however, the accordion is folded several times instead of just twice. This gives you quite a lot of room for information, pictures, and other images that add to the allure of your business. Just one pull opens up a lens into your business’ products or services. This type of fold is also cost-effective compared to booklets, which can provide a similar amount of information and graphics.

Gate Folds

The gate fold brochure features three panels, larger than the panels of tri-fold brochures. This kind of brochure is unique in it’s fold and size, possibly assisting in your brochure standing out from the rest. With great copy and graphic design in mind during the making of your gate fold brochure, Allegra can work with you to help you accomplish a neat and exceptional brochure that accentuates your business’ products or services.

Whichever fold you decide on, Allegra is here to help. From design to printing, Allegra is ready to work with you to create the best brochure to help your business stand out.

3 Ways to Use Floor Graphics After COVID

Post-pandemic events create new opportunities to let prospective customers know about your brand’s promotions, products, services, future events, and so much more. Effective signage is needed for introducing or re-introducing your business to customers. Floor graphics are an interesting way to showcase what your business has to offer. From the different fonts, designs, and other graphics, the possibilities of floor graphics are endless. Allow Allegra’s seasoned team of marketers and graphic designers to handle your custom floor graphics.

White shoes on a white floor with floor signage reading “maintain 6 feet thank you.”

New advancements in technology permits a fresh way of marketing. For example, your restaurant may be reopening and wanting to advise their customers about what practices they should keep in mind post-COVID. Guide your customers throughout the restaurant by welcoming them back with guidance for social distancing, or even your business’ latest promotional efforts. The versatility of custom floor graphics never ends with your imagination matched with our team of experts.

During COVID-19, grocery stores utilized this medium of signage to the public. Many grocers implemented custom floor graphics to indicate where to stand in relation to others while in line for checkout. Additionally, many businesses have requested floor graphics for promotions and to indicate closed off areas or detours to other locations throughout their business.

Hosting or vending at an event? Consider floor graphics to guide prospective customers to your location at the function, or even provide them with information about the function. Effective signage can create a relationship between your product/service and your customer, which can turn a prospective into a customer.

Go beyond the literal aspect of floor signage and directing your customers by speaking to their emotions with custom floor signage. This can be a way of welcoming them back into your establishment in a creative way. At Allegra, we suggest using a large font format to grasp the attention of customers.

Promotional floor graphics are hard to miss when printed perfectly with your unique design. Stand out from the crowd by printing with Allegra! Count on our team to create quality custom floor graphics for you. Our material is top-notch and adheres to floors with ease. We suggest deep cleaning your floors before applying, and squeegeeing out any bubbles. Maintain these floor graphics with typical cleaning practices. Stand out at your next event or reopening with Allegra’s high-quality floor graphics. Work with our seasoned team of marketers and designers to develop the best floor graphic for your business’ needs.