How to Celebrate Your Employees Who Work Remotely

Man Pictured from Behind Sitting at a Desk with a Laptop on his Left and a Monitor in Front of Him During a Team Video Call

It has been a little over a year since many companies went from working in an office to working remotely. This change in operations has meant a change in company culture for many businesses, and many companies have had to get creative in maintaining open lines of communication, employee morale, and a feeling of comradery among teams at work. One way to keep up morale and help employees feel like they are part of a team, even from their respective home offices, is by utilizing employee appreciation initiatives. If your company is one of the many who have decided to continue remote operations, either temporarily or permanently, here are a few ideas for celebrating your employees who work from home:

• Virtual team lunches or happy hours: Most food and beverage delivery companies allow you to send virtual gift cards. Send your employees each a gift card that they can use to purchase a meal or alcohol delivery, and then get together over your conference call platform to update everyone on company news, play games like bingo or trivia, or just chat and catch up.

Send your employees branded company swag that they can use at home: From logoed mugs and mousepads to polo shirts, drink tumblers, and more, branded business promotional items that your employees can use at home and while on video calls helps them to still feel like part of a team while remaining separate. Some items can even be useful for employees who have video calls with clients, because the clients can see your employees using or wearing the items that have your logo on them while on the call, which helps to reinforce brand identity!

Create an employee recognition program: It goes without saying that employees who feel appreciated at work are happier at their jobs and even perform better. Set up a program for recognizing your employees’ achievements, whether it is a submission form that can be used to send in compliments that are compiled and distributed on a regular basis, an email chain that is used to call out everyone’s accomplishments periodically, or even a lottery that is held on a periodic basis to choose one employee who is spotlighted and wins a special prize.

There are many ways to celebrate your employees while working remotely, from virtual get-togethers and logoed business promotional items, to recognition programs that celebrate achievements and more. While working as a team may look a little different from our home offices, we can still find ways to feel connected and make sure our co-workers and employees are appreciated!

How to Create Direct Mail that Appeals to Customers

Close Up of a Hand Pulling a Large Bundle of Mail Out of a Silver Mailbox

Even as the world of business and marketing goes more and more virtual, direct mail continues to be an effective form of marketing to potential and current customers. However, many companies know that direct mail is still a great way to market their products or services, which means you are competing with them for attention in customers’ mailboxes. So how can you create direct mail items that will appeal to your customers and make them more likely to remember your business and take further action? Here are a few ideas:

• Make it stand out: As soon as the customer or potential customer who receives your direct mail opens their mailbox, you want your mail to be the thing that stands out from the rest of the items in their mailbox. Custom envelope printing with eye-catching designs or unusual aesthetic features can keep your mail from blending in, and make the recipient more excited to open it up and see what’s inside.

Include a coupon or special offer: If your potential customer opens their mailbox and pulls out an item from you that has a message telling them there is a special offer or coupon inside, their curiosity will be piqued, and they will be more likely to open that piece of mail. Even better, if the coupon or special offer contained inside is one that they are interested in using, they are likely to set the mail on their counter or tack it to their refrigerator, meaning they will see your brand repeatedly, reinforcing your company in their memory.

• Include something functional: If your direct mail item is mainly intended to inform your customer of some type of news, or to let them know your business is opening in the area, they may just read the mail and then throw it out, and quickly forget your brand and your message. But if you include something functional with the mail, such as a small notepad for writing their grocery lists on, they will appreciate receiving something that is useful to them, and you will also be at the front of their minds when they look at the notepad featuring your company logo at the top.

• Include something informational: Similar to including something functional, including something informational can help the recipient attach positive feelings towards your company. If your company sells outdoor equipment, include an informational sheet on how people can stay safe while enjoying the outdoors. If your company provides home maintenance or repair services, give the recipient a calendar showing them the various preventive maintenance tasks they should be doing around their house each month. The recipient of that mail is likely to keep the helpful information that you gave them, and because it has your logo on it, they will remember to call your company when they are ready to buy your products or enlist your services.

From utilizing creative envelope printing and including special offers to providing items that are functional or informational, there are many ways to make your direct mail stand out from the competitors while also making your company memorable for potential and current customers. Direct mail is not a thing of the past, even as marketing becomes more digital, so get creative with your direct mail items!

Allegra’s Mailing Services Help You Connect with Your Customers

Senior Woman Standing Next to Her Mailbox and Looking at Letters She Just Removed While Smiling

When it comes to reaching your customers, especially in a world that is becoming increasingly more digital, it is important for your message to reach them directly while also being as relevant as possible to them. Allegra provides a wide range of mailing services that allow you to make direct connections with your customers, with messages that matter to them. Our direct mail services include:

Database management: A customized database of all of your customers’ data helps your business organize, manage, and keep track of customer relationships, which results in better outcomes when it comes to tailoring your messages to specific recipients.

Mailing lists: We provide high-quality and well-managed lists that are up to date, so you are not wasting resources sending messages to recipients who are no longer there or missing out on reaching new recipients in your target demographic. A quality mailing list will also help to ensure that your message will be pertinent and engaging to the people receiving it, resulting in more leads for your company.

Mailing services: We don’t just help with data and mailing lists when it comes to your direct mail needs, we even design the mail itself, print and collate it, seal and pre-sort it, and everything else that needs to be done to get your mail moving and on its way to your audience.

When it comes to mailing services, Allegra truly is your one-stop-shop. We will help you every step of the way, from determining who to send your mail to, management of your mailing lists and the data within them, conversions, tracking, and re-targeting once your mail reaches your audience, and even the physical actions such as designing, printing, collating, and addressing to get your mail on the move. Let our specialists show you why direct mail marketing is still an important and effective marketing strategy for your business!