5 Benefits of Direct Mail Services

A Woman in a Red Shirt Smiles as She Gradually Opens Her Mailbox and Peers Inside

If you think that direct mail marketing is a thing of the past, think again! Studies show that up to 90% of direct mail is opened because it is still considered a trusted form of marketing. At Allegra, we provide direct mail services that are customized to your organization’s specific needs, and this marketing strategy offers several benefits:

1. It is cost-effective: The cost of printing and mailing for direct mail is extremely low when compared to its return on investment, making this an extremely cost-effective marketing strategy!

2. It is personal: Potential and current customers who receive a marketing message that doesn’t feel personalized to them are less likely to respond to that message. Direct mail mailing lists can be used to customize the message to clients in particular neighborhoods or who fit other specific audiences, and the mail they receive can be customized to carry a message that feels specific to them, which they will then be more likely to act on.

3. It is tangible: Unlike a TV or radio commercial, billboard, or even an ad on a social media newsfeed, direct mail is a tangible piece of marketing that the recipient can hold onto. This could mean they save the mail as a reminder to act on its message, post the mail on the fridge or home bulletin board so that they see it often and your brand stays at the front of their mind, or they may even pass the piece of mail onto someone else who they feel would be interested in its message, spreading the word about your brand even further.

4. It is flexible: Direct mail can be integrated into your digital marketing strategies, further enhancing its effectiveness. Customers and potential customers who visit your website as a result of receiving your direct mail can be served with ads on Google and social media networks, making your brand even more memorable in their minds, and increasing the likelihood of a conversion.

5. It is measurable: With several different means of tracking the effectiveness of your direct mail marketing campaigns, you can see what does and does not work, adjust accordingly, and continue to have campaigns that are more and more successful each time.

Direct mail services from Allegra help you get the right message to the right person, at the right time! Even as our world becomes more digitally based, direct mail still offers the benefits of tangible, effective marketing that people trust. Let our specialists show you how we can grow your business through customized start-to-finish direct mail services.

Floor Graphics for Your Business Beyond COVID-19

Floor sign that is a blue circle with yellow shoeprints inside that says “please wait here”

A simple way to connect with your customers in order to deliver your message and gain more sales is by employing floor graphics. The need to socially distance and practice extra precautions in public due to COVID-19 boosted the prevalence of floor graphics. Making sure people know where to stand in line and what direction to walk down the grocery aisle was made much easier. That said, this cost-effective, space-saving, and versatile advertising solution has a place beyond instructing people to stand 6-feet apart in line.

Showcase Your Sense of Humor

People love to laugh, and they love a business that does not take itself too seriously. By having a certain degree of self-awareness as a business, you set yourself up with a great advantage. Make your customers smile or chuckle by leaning into the relatable nature of your brand. This is not appropriate for all businesses, but for those that can have a sense of humor, floor graphics are a creative way to highlight this.

Example: A sign at a dry cleaner that says, “drop your pants here”. 

Help People Find Their Way

When people enter your establishment, they may need assistance with where to go. This is true for both retail and office settings. Guide customers throughout your store or place of business with signs right beneath their feet. Wayfinding floor graphics are sensible and can be humorous when appropriate. They serve a much more direct purpose and take up less space than hanging signs or more traditional ways of directing people where to go. They also stand in – pun not intended – when someone is not immediately available to offer the direction they need. You can even use them outside of your place of business to help people find where you are.

Example: Floor signs in the lobby of your building that clearly direct people where to go in order to avoid crowding and bottlenecks.

Stand Out with Clear Branding

Bolster your brand with clean and clear floor graphics. Right when a visitor steps in the front door, the floor of your lobby or entryway can feature your logo prominently. In a retail store, you may want to include temporary advertising such as promoting an event or a limited time offer. If you have separate lines for checkout, pickup, or dropping off, floor graphics that include your brand colors or logo can help clearly define this.

Example: Place graphics on the floor at the entrance of your donut shop that says, “Where your donut dreams become reality.” Allow Allegra to help you get the most out of your space with floor graphics. Visit AllegraMarketingPrint.com to find your local Allegra.

How to Make Direct Mail Work for Your Business

When done correctly, physical forms of marketing can have a huge impact on promoting your business and bringing in new clients. Start by honing your mailing list to target the right customers. Next, get them to open up the mail that you send and from there, make sure that the content speaks to them directly. Allegra offers direct mail services customized to your specific needs. We have access to the equipment and materials to print and put together your marketing material and then distribute it where it needs to go. Here are a few tips on how to boost the appeal of your direct mail:

Man holding an envelope and putting a gift card inside.

Make it Personal

The way that mass mailers remain affordable is that they go out to a large number of people. The way that they remain profitable is by effectively drumming up new business. The way that you avoid your direct mail quickly being considered junk mail is by starting with the right audience and by making it personal. Whether your mailing list is for brand new customers or from a contact list you have accumulated, knowing what speaks to your audience and including it in your mailer makes a huge difference. Personalize the content in a way that speaks more directly to the person opening it. 

Entice the Recipient to Open Your Mail

This does not mean trying to trick your audience. There is no need to stamp the word “urgent” on the outside of the envelope if the information enclosed is not actually urgent. You should put care and thought into what the outside of the envelope looks like and formulate ways to draw their attention. Here is a different idea: include an object that makes the envelope feel like there is something inside besides just a letter. This will pique the curiosity of the recipient and make it more likely that your envelope will be opened. Choose something that is personal to your business, such as a product sample which gives your potential client an opportunity to try it out. Or, you could include something useful to the recipient like a promotional pen or sticky notes. While these may seem incredibly simple, it not only makes it more likely that your piece of mail will be opened, but that a next step will be taken to get in touch with your business.

Provide Immediate Value

Open with a proposition instead of building to it. While people enjoy receiving mail and they enjoy opening mail, their interest can wane very quickly if there is nothing of value for them inside. Give them a reason to care about what you are sending them by making your intentions known immediately. A great way to do this is by including an offer that is attractive while still being profitable. It could be something as simple as a certain dollar amount off of their first purchase. Be up front about the products, services, or solutions your business offers and let that value speak for itself.  Turn to Allegra for all your direct mail marketing needs. Visit AllegraMarketingPrint.com to find your local Allegra!

Stand Out with Allegra’s Business Printing

When it comes to making your business stand out, it is all in the details. Make sure that your brand, voice, and image are all conveyed accurately across every avenue. One of the best ways to do this is through business printing from Allegra. We offer custom printing solutions that are affordable, flexible, and tailored to you. Printing projects we take on include everything from brochures to signs, and envelopes to training manuals. Two key printed materials that may seem obvious but often go neglected are professional business cards and business forms. By putting time and thought into these two details, you will experience small benefits that add up to success.

Woman in a coffee shop holding a business card and calling the number.

Start off on the Right Foot with Professional Business Cards

Make an impact on a prospective business partner or client, then follow it up with a memorable business card. This honored business tradition adds instant value to an interaction by adding a personal touch and establishing a connection. Business cards are an affordable way to improve your first impression. Even the simplest business card delivers a level of professionalism that will be remembered. These convenient and versatile business tools fit easily into a wallet, pocket, or purse, and contain endless design potential to accurately reflect both the image of your business as well as the point of view. The best business cards:

  • Draw attention
  • Deliver information
  • Represents your business

Logo, website, and contact information can be displayed creatively on your business card in a way that makes sense for you. These are just some examples of what you can do to make your business card stand out:

  • Get creative with custom size and shapes.
  • Add texture with raised lettering or metallic inks.
  • Make the most of your space with two-sided printing.
  • Make it simple and easy for your potential prospect by including a QR code.

Business cards work because they are a tangible reminder that your business is ready to deliver solutions.

Keep Moving Your Business Forward with Easy-to-Use Business Forms

In order for your business to operate, you may need forms. Forms can be both internal, for your company, or external, for your clients. While they may not be a glamorous portion of marketing, they are a definite necessity to keep your business functioning smoothly from day-to-day. They also help your business stand out by improving your customer’s experience. The best business forms are:

  • Professional
  • Accurate
  • Clear
  • User friendly
  • Functional

The right business forms help you:

  • Save time
  • Minimize errors
  • Improve productivity

It is important to appropriately brand your business forms. Details like this are what set a truly professional operation apart, so make sure that your forms represent your company accurately. Additionally, you want to make sure they are as easy to fill out as possible. Forms that are too long, confusing, or disorganized can really turn off a prospect. Keep them short, sweet, and to the point while making sure they capture all of the necessary information. Allegra is available to help you align the goals of your business with the right print materials. We handle all of your printing projects from the initial design all the way through to distribution. Put our creative capabilities to work for your business today! Head to AllegraMarketingPrint.com to find your local Allegra.

6 Ways to Use High-Impact Printing to Stand Out

The tangible nature of printed pieces is one of the most important ways that it stands out from online marketing. In fact, studies show that consumers are more engaged than ever with print marketing, with an influx of brands using direct mail and other forms of print to cut through the digital clutter.

high-impact printing

One of print communications’ most compelling benefits is its ability to engage multiple senses. But have you ever considered the message that the paper itself is sending? Here are six ways to use high-impact printing to enhance your marketing, draw attention to your call-to-action, and stand out from the competition.

    1. Match texture to content. Think about how you want your printed pieces to be perceived. High-quality cardstock communicates something different than lightweight paper. Try to find textures in your content, products or stories that you can emulate through paper. For example, you can choose a texture that mimics a weave of fabric or a raw roughness that may match a more masculine product category.
    2. Add some sparkle. Consider using foil to catch the light and attention of your audience. Or, a variance in ink opacity can achieve an unusual effect depending on the direction from which the paper is held and viewed. These types of treatments are especially nice for special event invitations and new product launches.
    3. Show your shape with die cuts. Unusual shapes in printed materials can create interest and underscore your brand’s specialty. For instance, if you sell window treatments, accentuate a graphic of a window by using a die cut in the shape of your product.
    4. Use a creative fold. A unique fold – letter, accordion, gate, engineering, cross, double-parallel, baronial – can help organize your message and ensure that your piece fits in the correct envelope or folder – plus, it’s just plain fun to open.
    5. Try a pop-out image. Pop-out images that are revealed to the reader when unfolding a piece can add unexpected interest and drama.
    6. Wrap it up. Envelopes are influential to the success of a direct mail campaign. Looking to enhance your response rates? Test! Use your typical envelope as your control and send it to half of your mailing list. The alternate version of your mailing envelope could be different paper, color versus your standard white, or have different placement for the call-to-action. Measure which performs better and continue to tweak over time.

Whether you are creating direct mail campaigns, brochures, publications, event invitations, newsletters or business cards, you can cut through the clutter and increase engagement with high-impact printing techniques, specialty papers and folds. If you need help developing a campaign that can help you stand out against the competition, reach out to us. We look forward to hearing from you.