Some people think digital advertising has replaced print marketing, but this is simply not true. Successful business owners know print and digital can go hand in hand. Each type of marketing has its own strengths and weaknesses; together, they make a winning team.
Businesses are harnessing the power of print more than ever before. According to FedEx, professional printing services have helped four out of five small businesses stand out against their competitors. They also found business owners are handing out more business cards than they did five years ago. Along with brochures and banners, business cards are one of the most effective and affordable print materials available.
Almost 85% of consumers say they are more likely to shop at the business if they receive high-quality custom printed materials. The poll used to gather these statistics was conducted across a broad audience of age groups. It found that even Millennials like to receive something printed and tangible at least once a month.
While there has been significant growth in digital marketing, another survey found tangible direct mail has a 75% recall rate, whereas digital ads usually only have a 44% recall rate. This shows that print media continues to be a valuable resource, and is one of the reasons marketers everywhere are implementing a multi-channel approach that leverages the advantages of printed materials in combination with digital marketing.
No matter what type of marketing budget you have, print services can accommodate your business needs and marketing goals.
Small Budgets: If you are trying to reach your local audience, we recommend using brochures or postcards. This will give your customers reasons to visit your business and mention it to others. Use this strategy every quarter and support it with social media and online efforts to measure its success.
Medium Budgets: You should continue using promotional print materials such as postcards and brochures. You should also consider implementing other high-impact printed alternatives such as flyers, catalogs, multi-piece letter packages, or even lumpy mail. With a medium budget, you will be able to increase the number of your prints, the customization, and additional details. There are different textures, folds, types of paper, and even die cut finishes, you chose to give your print materials to help them stand out.
Larger Budgets: With a larger budget, you can develop a solid multichannel marketing strategy. Find out where your customers are and go to them. Participate in trade show events and other industry gatherings to give your business lots of exposure. Print materials and signs can help you promote, support, and make a significant impact at these events.
Connect all your digital efforts with your print materials. If you are offering seasonal discounts, make sure they are reflected on your website, emails, phone calls, mailings, and signage.
High impact printed materials positively reflect on a business. Consumers agree: Nine out of 10 say the quality of the printed materials they receive has a direct relation with the quality of the goods and services provided by a company.
Allegra Marketing Print Mail offers a variety of business printing services from business cards and brochures to training manuals and personalized printing. Together we can establish marketing strategies that support your business goals. Contact your local Allegra location to discuss the options available to step up your print marketing strategy!