After You Land Your Customers, Hang on to Them: Step 3

Adding some well-crafted personal touches to your new customer welcoming routine can help make a lasting and positive impression. If you want them to stick around or keep coming back, continue to let them know how much you value them. This is another way multi-channel messaging can be put to good use.

Retention Secrets word stamped in grunge red ink style on a yellow envelope to give you tips and advice on retaining customers or employees
Retention Secrets word stamped in grunge red ink style on a yellow envelope to give you tips and advice on retaining customers or employees

You can increase your customer retention rate by showing your appreciation for continued patronage in various and frequent ways. Communicate loyalty discounts, special offers or simple but sincere thank you messages through email, online responses, direct-mail offers and, of course, one-on-one contacts. Keep them coming back to your website through engaging and interesting blogs, special-offer invites and discount or enhanced services coupons.

Variety can be a key component in effective retention messaging. Mix things up and don’t rely upon only one or two communication channels. Postcard mailings, newsletters and print ads can all add to your digital messaging and create an enhanced and memorable customer experience.

By keeping track of your customers’ buying habits, preferences and demographics, you can customize your messaging to match their individual needs and wants. This also enables you to measure and compare the effectiveness of the various channel and demographic interactions you’re relying upon. More big-time data sifting? Sure, but you don’t need to perform the collection and analysis on your own. The results of your retention efforts can be compiled and presented in a meaningful and useful format through the services of the right marketing provider. This is the type of data compilation that can be the determining factor in how well your business’s upselling, cross-selling and renewal opportunities play out

Learn More About the Ways Awareness, Conversion and Retention Work Together

You won’t need to sign up for any expensive courses to learn how awareness, lead generation and retention combine and interact to build up your bottom line. Join us for one of our free and fast-paced one hour webinars and discover how some of the most well-known companies and product brands have combined these three elements to create both loyal customer followings and highly-engaged prospects.

Our upcoming marketing webinar series will cover topics such as impact branding, transforming leads into loyal customers and ways you can wow your market base. You’ll have an opportunity to ask questions and share your own experiences with our webinar host, Carla Johnson. For two decades, Carla has helped business executives, innovators and Fortune 500 companies to create value through content and digital marketing.

Allegra Marketing Print Mail is a one-stop source for customized print and digital marketing materials and systems that can effectively build brand awareness, generate leads and grow a loyal customer base. We have what’s needed to accomplish your business goals: in-house resources and technologies, production knowledge, and the right kind of creative talent. Don’t be overwhelmed by all of the many and challenging ways of promoting your business. You can count on our marketing skills and expertise to match your needs with the best possible services. Interested in converting and retaining your customers? Let us know; Allegra can help!