Floor Graphics for Your Business Beyond COVID-19

Floor sign that is a blue circle with yellow shoeprints inside that says “please wait here”

A simple way to connect with your customers in order to deliver your message and gain more sales is by employing floor graphics. The need to socially distance and practice extra precautions in public due to COVID-19 boosted the prevalence of floor graphics. Making sure people know where to stand in line and what direction to walk down the grocery aisle was made much easier. That said, this cost-effective, space-saving, and versatile advertising solution has a place beyond instructing people to stand 6-feet apart in line.

Showcase Your Sense of Humor

People love to laugh, and they love a business that does not take itself too seriously. By having a certain degree of self-awareness as a business, you set yourself up with a great advantage. Make your customers smile or chuckle by leaning into the relatable nature of your brand. This is not appropriate for all businesses, but for those that can have a sense of humor, floor graphics are a creative way to highlight this.

Example: A sign at a dry cleaner that says, “drop your pants here”. 

Help People Find Their Way

When people enter your establishment, they may need assistance with where to go. This is true for both retail and office settings. Guide customers throughout your store or place of business with signs right beneath their feet. Wayfinding floor graphics are sensible and can be humorous when appropriate. They serve a much more direct purpose and take up less space than hanging signs or more traditional ways of directing people where to go. They also stand in – pun not intended – when someone is not immediately available to offer the direction they need. You can even use them outside of your place of business to help people find where you are.

Example: Floor signs in the lobby of your building that clearly direct people where to go in order to avoid crowding and bottlenecks.

Stand Out with Clear Branding

Bolster your brand with clean and clear floor graphics. Right when a visitor steps in the front door, the floor of your lobby or entryway can feature your logo prominently. In a retail store, you may want to include temporary advertising such as promoting an event or a limited time offer. If you have separate lines for checkout, pickup, or dropping off, floor graphics that include your brand colors or logo can help clearly define this.

Example: Place graphics on the floor at the entrance of your donut shop that says, “Where your donut dreams become reality.” Allow Allegra to help you get the most out of your space with floor graphics. Visit AllegraMarketingPrint.com to find your local Allegra.

How to Make Direct Mail Work for Your Business

When done correctly, physical forms of marketing can have a huge impact on promoting your business and bringing in new clients. Start by honing your mailing list to target the right customers. Next, get them to open up the mail that you send and from there, make sure that the content speaks to them directly. Allegra offers direct mail services customized to your specific needs. We have access to the equipment and materials to print and put together your marketing material and then distribute it where it needs to go. Here are a few tips on how to boost the appeal of your direct mail:

Man holding an envelope and putting a gift card inside.

Make it Personal

The way that mass mailers remain affordable is that they go out to a large number of people. The way that they remain profitable is by effectively drumming up new business. The way that you avoid your direct mail quickly being considered junk mail is by starting with the right audience and by making it personal. Whether your mailing list is for brand new customers or from a contact list you have accumulated, knowing what speaks to your audience and including it in your mailer makes a huge difference. Personalize the content in a way that speaks more directly to the person opening it. 

Entice the Recipient to Open Your Mail

This does not mean trying to trick your audience. There is no need to stamp the word “urgent” on the outside of the envelope if the information enclosed is not actually urgent. You should put care and thought into what the outside of the envelope looks like and formulate ways to draw their attention. Here is a different idea: include an object that makes the envelope feel like there is something inside besides just a letter. This will pique the curiosity of the recipient and make it more likely that your envelope will be opened. Choose something that is personal to your business, such as a product sample which gives your potential client an opportunity to try it out. Or, you could include something useful to the recipient like a promotional pen or sticky notes. While these may seem incredibly simple, it not only makes it more likely that your piece of mail will be opened, but that a next step will be taken to get in touch with your business.

Provide Immediate Value

Open with a proposition instead of building to it. While people enjoy receiving mail and they enjoy opening mail, their interest can wane very quickly if there is nothing of value for them inside. Give them a reason to care about what you are sending them by making your intentions known immediately. A great way to do this is by including an offer that is attractive while still being profitable. It could be something as simple as a certain dollar amount off of their first purchase. Be up front about the products, services, or solutions your business offers and let that value speak for itself.  Turn to Allegra for all your direct mail marketing needs. Visit AllegraMarketingPrint.com to find your local Allegra!

Stand Out with Allegra’s Business Printing

When it comes to making your business stand out, it is all in the details. Make sure that your brand, voice, and image are all conveyed accurately across every avenue. One of the best ways to do this is through business printing from Allegra. We offer custom printing solutions that are affordable, flexible, and tailored to you. Printing projects we take on include everything from brochures to signs, and envelopes to training manuals. Two key printed materials that may seem obvious but often go neglected are professional business cards and business forms. By putting time and thought into these two details, you will experience small benefits that add up to success.

Woman in a coffee shop holding a business card and calling the number.

Start off on the Right Foot with Professional Business Cards

Make an impact on a prospective business partner or client, then follow it up with a memorable business card. This honored business tradition adds instant value to an interaction by adding a personal touch and establishing a connection. Business cards are an affordable way to improve your first impression. Even the simplest business card delivers a level of professionalism that will be remembered. These convenient and versatile business tools fit easily into a wallet, pocket, or purse, and contain endless design potential to accurately reflect both the image of your business as well as the point of view. The best business cards:

  • Draw attention
  • Deliver information
  • Represents your business

Logo, website, and contact information can be displayed creatively on your business card in a way that makes sense for you. These are just some examples of what you can do to make your business card stand out:

  • Get creative with custom size and shapes.
  • Add texture with raised lettering or metallic inks.
  • Make the most of your space with two-sided printing.
  • Make it simple and easy for your potential prospect by including a QR code.

Business cards work because they are a tangible reminder that your business is ready to deliver solutions.

Keep Moving Your Business Forward with Easy-to-Use Business Forms

In order for your business to operate, you may need forms. Forms can be both internal, for your company, or external, for your clients. While they may not be a glamorous portion of marketing, they are a definite necessity to keep your business functioning smoothly from day-to-day. They also help your business stand out by improving your customer’s experience. The best business forms are:

  • Professional
  • Accurate
  • Clear
  • User friendly
  • Functional

The right business forms help you:

  • Save time
  • Minimize errors
  • Improve productivity

It is important to appropriately brand your business forms. Details like this are what set a truly professional operation apart, so make sure that your forms represent your company accurately. Additionally, you want to make sure they are as easy to fill out as possible. Forms that are too long, confusing, or disorganized can really turn off a prospect. Keep them short, sweet, and to the point while making sure they capture all of the necessary information. Allegra is available to help you align the goals of your business with the right print materials. We handle all of your printing projects from the initial design all the way through to distribution. Put our creative capabilities to work for your business today! Head to AllegraMarketingPrint.com to find your local Allegra.

6 Ways to Use High-Impact Printing to Stand Out

The tangible nature of printed pieces is one of the most important ways that it stands out from online marketing. In fact, studies show that consumers are more engaged than ever with print marketing, with an influx of brands using direct mail and other forms of print to cut through the digital clutter.

high-impact printing

One of print communications’ most compelling benefits is its ability to engage multiple senses. But have you ever considered the message that the paper itself is sending? Here are six ways to use high-impact printing to enhance your marketing, draw attention to your call-to-action, and stand out from the competition.

    1. Match texture to content. Think about how you want your printed pieces to be perceived. High-quality cardstock communicates something different than lightweight paper. Try to find textures in your content, products or stories that you can emulate through paper. For example, you can choose a texture that mimics a weave of fabric or a raw roughness that may match a more masculine product category.
    2. Add some sparkle. Consider using foil to catch the light and attention of your audience. Or, a variance in ink opacity can achieve an unusual effect depending on the direction from which the paper is held and viewed. These types of treatments are especially nice for special event invitations and new product launches.
    3. Show your shape with die cuts. Unusual shapes in printed materials can create interest and underscore your brand’s specialty. For instance, if you sell window treatments, accentuate a graphic of a window by using a die cut in the shape of your product.
    4. Use a creative fold. A unique fold – letter, accordion, gate, engineering, cross, double-parallel, baronial – can help organize your message and ensure that your piece fits in the correct envelope or folder – plus, it’s just plain fun to open.
    5. Try a pop-out image. Pop-out images that are revealed to the reader when unfolding a piece can add unexpected interest and drama.
    6. Wrap it up. Envelopes are influential to the success of a direct mail campaign. Looking to enhance your response rates? Test! Use your typical envelope as your control and send it to half of your mailing list. The alternate version of your mailing envelope could be different paper, color versus your standard white, or have different placement for the call-to-action. Measure which performs better and continue to tweak over time.

Whether you are creating direct mail campaigns, brochures, publications, event invitations, newsletters or business cards, you can cut through the clutter and increase engagement with high-impact printing techniques, specialty papers and folds. If you need help developing a campaign that can help you stand out against the competition, reach out to us. We look forward to hearing from you.

Why You Still Need Trade Show Brochures

In the last year, many trade shows had to be cancelled or postponed due to the COVID-19 pandemic. Fortunately, innovation reigned as many trade shows adopted a virtual format so they could continue to help businesses like yours raise awareness about their brand. Believe it or not, it was discovered that virtual tradeshows still managed to effectively unlock opportunities and drive leads. Although it altered the way that face-to-face marketing took place, it also removed the physical constraints of travel and time which enabled more people to be reached. Additionally, the virtual format offered a budget friendly solution to brand awareness.

Man holding a brochure and pointing to the inside.

To put it simply, virtual trade shows work.

That said, the success of virtual trade shows does not completely eliminate the need for tangible materials. Items like swag, business cards, and brochures play a significant role in giving potential leads the chance to follow up with what you have to offer them. While making certain content and information immediately downloadable for your audience is both necessary and beneficial, sending this information in a physical form offers the incentive to take the next step with your business. A visitor to your virtual booth who voluntarily provides mailing information for you to send them more information has already expressed interest, and once you send them their physical brochure they will feel the effort you put in to go the extra mile beyond the virtual experience. Allegra offers brochure printing to help you do just that.

An effective brochure for a trade show accomplishes three simple tasks:

Grab Their Attention

The cover of your brochure is the first thing that the reader sees. It needs to be interesting to look at and should include:

  • A visually captivating layout
  • Compelling text
  • Eye-catching graphics

Allegra offers numerous design options including:

  • Various sizes
  • Unique folds
  • Die-cut windows or shape
  • Punched
  • Collated
  • Wire bound
  • Insert pocket addition
  • Paper stock options
  • Various coatings

We assist you with every aspect of the design process, so you are sure to create a brochure that meets your needs.

Make the Connection

While virtual trade shows have been an amazing tool for business to rely upon in the last year, we hope to get back to in-person trade shows soon. Either avenue offers a space to make a connection with potential clients and having physical brochures is an excellent way to nourish this connection. In order to do this effectively you need to consider your audience and what their needs are so you can highlight what you have to offer them as a business. Be specific by telling them why and how you can help them better than anyone else can.

Gain the Lead

Make sure your brochure includes a call-to-action that is clearly defined. Let your reader know what you would like them to do to take the next step. Be sure to include clear contact information such as:

  • Email address
  • Phone number
  • Fax number
  • Website
  • Office address
  • Social media

Allegra is proud to provide full-service design, printing, and mailing options for your trade show brochures. Let’s get started! Visit AllegraMarketingPrint.com to find your local Allegra.

Highlight Your Project with a Custom Booklet

While technology enables us to create and disseminate information at a very large scale, not all special projects exist in a purely digital space. There is not only still room for physical publications, but it remains that they are incredibly necessary for certain avenues. Booklets are a handy way to inform, train, or to sell. Regardless of what your needs are, Allegra offers booklet printing services to meet them. This means that after your project is complete at the digital level, it can be printed and bound together in a tangible copy that lasts. We handle every aspect in four simple yet comprehensive steps:

Stack of open, bound booklets.
  • Design
  • Print
  • Bind
  • Distribute

Custom Booklet Design

When it comes to the design of your booklet, you can communicate your vision to us precisely, or ask for guidance. You can achieve a simple and clean look or run wild with creativity. For this reason, there is not a one-size-fits-all approach to booklet printing. We begin by understanding the goal of your project so that we can make recommendations about the appropriate style. You also receive expert direction on choosing the right paper stock, cover stocks, binding options and more. We even meet special cover requirements by providing specialized options such as die-cutting or embossing.  Some examples of booklets that we print include:

  • Owner’s manuals
  • Instruction manuals
  • Catalogs for products or services
  • Monthly magazine that you send out to all of your employees
  • Professional publications

Efficient Printing to Meet Your Deadline

As opposed to a flyer or brochure, booklets are designed and printed to last, so you are assured that your final version stands out. We make sure that each page is printed with precision, so the quality of the text and images is clear and legible. You can count on Allegra for short-run printing to make sure your project is complete on time.

A Variety of Booklet Binding Options

You may find that you need your booklets to lie flat when they are open, so just let us know and we can accommodate that. Or perhaps you are on a budget and just want to keep it as a simple as possible. Allegra offers several different binding options that include:

  • Coil binding works perfectly for catalogs or instruction manuals because it keeps the booklet open to a specific page. This enables hands-free perusal so whoever is reading the booklet can also have their hands available while they read.
  • Perfect binding options are also available that keep the pages in place using glue before securely attaching them to the cover.
  • Saddle stitch binding is an affordable way to add a professional finish to a booklet. It features a flat spine, so it fits easily onto a shelf next to other books and binders.

Distribution that Gets Your Custom Booklet Where It Needs to Be

After your booklets have been designed, printed, and bound, the next step is sending them out to the people who need them. We have all of your distribution needs covered including direct mail, so your booklets end up in the right hands. Let’s get started on your project! Visit our website at AllegraMarketingPrint.com to find your local Allegra.

Celebrate Achievements During COVID with Custom Yard Signs

More than a year has gone by since the COVID-19 pandemic struck the United States and Canada. Essential and frontline workers continue to serve their communities, putting themselves in harm’s way. Some have struggled immensely while others have found the silver lining in spending more time at home. One of the more positive outcomes of this difficult year has been the prevalence of creativity. Since we are not able to celebrate in the manner we are used to – by gathering together in large crowds, hugging friends, and neighbors, shaking hands – innovative methods of celebration have manifested that enable us to continue highlighting momentous events. Allegra is proud to design and print custom yard signs to help you celebrate any occasion from afar. These yard signs have many advantages which include being:

Graduation yard sign that says Jackson Class of 2021
  • Affordable
  • Customizable
  • Durable
  • Easy to Install
  • Effective
  • Flexible Location Options
  • Lightweight
  • Reusable

The following are just a few ideas to help boost a special day for yourself or someone you care about to get you into the celebratory spirit.

Graduation

While it has long been considered a rite of passage to walk across the stage at graduation, this practice may still be put on hold for many high schools and college students. That said, you can still celebrate the upcoming graduates for 2021 by placing a custom sign in your yard.

Birthdays

A milestone birthday like turning 16, 21, or 40 deserves recognition, but really any birthday is special and should not be overlooked. Celebrate from afar with a dazzling, eye-catching yard sign. Your friends and family members can drive by and toast to your life from 6 feet away as you shine on your special day.

Announcing a New Baby

Whether you are newly pregnant and want to share that with the world, just revealed the gender of your baby, or are bringing your bundle of joy home for the first time, a custom yard sign is the perfect way to make this known for your friends and neighbors.

Engagement & Weddings

Getting married is about starting your life with a partner you can depend, through sickness and in health. Even though large weddings are being postponed, you can still celebrate safely. Whether popping the question or popping over to the chapel, highlight this ray of happiness with a yard sign.

Allegra allows you to choose from lawn sign options including Coroplast® signs, plastic signs, and corrugated signs. All of these options are easily customized to include the message and graphics you desire. Visit AllegraMarketingPrint.com to find your local Allegra and to order your custom yard sign for your celebration!

Print Communication Best Practices for the Digital Age

direct mail

Print communication and marketing has established itself as a successful and long-standing tactic in the business world. It works both when you want to acquire new customers as well communicate with an existing audience—but why is it that print marketing is so effective, even in a digital age?

When receiving marketing material in the mail, the recipient interacts with it in a way that digital tactics can’t replicate. Plus, if your direct mail is able to elicit feeling or emotion, an even deeper connection can be formed. This creates a more personal experience than digital tactics, where users will see the message and scroll past it perhaps without a thought. Print marketing, however, can carry more longevity.

To make the most out of your print communication strategy in the digital age, here are some things to keep in mind as you plan.

Personalization is Key

When designing your printed materials, look for ways to make it as personal to the recipient as possible. Instead of giving your postcard or flyer a generalized greeting, such as “To the residents of,” address the recipient by name. To take it a step further, customize your direct mail campaign to fit what the customer is looking for. If you have a list of customers who have previously bought a service or product from you, include a coupon for a discount on their next purchase. If you are targeting your campaign at new customers, include a free consultation or gift when they visit your business. Use incentives that reflect customer spending habits to maximize their potential.

Utilize the Senses

A wonderful aspect of print communication is the ability to customize nearly every detail of its design, which in turn can make the material you send stand out from the rest of the “junk.” When creating your next flyer, pamphlet or brochure, incorporate unique design elements that evoke feelings or senses. This can include eye-catching colors, distinct imagery and even the sense of touch. Punch-out coupons and contact cards are just a few ways you can create a memorable experience for the recipient through direct mail. 

Complete the Circle

Although print and direct mail is a tried and true tactic in the marketing world, it will likely not be the only route you choose to take. Living in the digital age means incorporating print methods with digital ones, too. Make your multi-channel campaigns effective by unifying them through design and messaging and bring it back full circle. The imagery of your direct mail flyers should reflect the design of your digital ads, and the word choice should remain cohesive. If you’re looking to integrate the print and digital platforms even further, include a QR code on your print materials to drive recipients to your online website. The scannable feature will make it even easier for consumers to interact with your campaign in a meaningful way. Plus, it creates an ability to capture campaign data. 

Print communication campaigns offer a wide range of customization and potential for creating meaningful interactions with your new and existing customers. Unlike digital campaigns that an audience can simply scroll past in seconds, direct mail is not as easily ignored in the digital age. To help your print communication live up to its full potential, focus on personalization and eliciting sensory experiences—and don’t forget to keep it consistent with your digital presence, too. If you want to dive into more best practices for print communication, contact your local Allegra team.

Promotional Kit Ideas for Your Business

Make a lasting impression by sending out promotional kits in the mail to clients or employees. When contemplating what business promotional items to include in your kit, it is best to consider items that are practical, useful, and fun. These kits are meant to be special, so here are some ideas for when sending them out makes sense for your business.

business promotional items

Welcome New Employees & Engage Remote Workers

With more people working from home, it can be difficult to stay connected as a company. Boost productivity and make your employees feel appreciated with a special delivery. Although the items may be simple, it is all about presentation. Drinkware is always a reliable and welcome option such as a branded, insulated coffee mug with a lid. This is perfect for hot morning beverages like tea, coffee, or hot chocolate, plus it protects against spills from making their way to a laptop in the event it gets knocked over. Include a warm greeting to go along with the gift and you are sure to bring a smile to your employees’ faces.

Boost Virtual Event Registrations & Increase Engagement with Attendees

Thanks to technology, virtual events have played an integral role in making and maintaining important business connections. You can make it a bit of a contest by stating the first 100 registrants will receive a special gift in the mail. As the event takes place, offer to mail out fun branded products such as a T-shirt, stress ball, or sticky notes that feature the logo of your company.

Introduce Your Brand

What better way to get your name out there to prospective clients than sending a little swag out in the form of a branded kit? You want to start out on the right foot, not simply by stating you go the extra mile, but by doing it. Taking the time to put together and send something to introduce your brand not only gets your name out there but also gives a positive first impression. You can get creative with pens or other writing utensils or send out a calendar perfect for an office.

Announce a New Product or Service

Stir up excitement about a new rollout by sending a carefully curated promotional kit. Digital advertising, social media, and word of mouth are all great ways of getting the word out, but you are certain to boost the buzz by mailing out branded products that are on-theme with your announcement.

Direct mail packaging is an excellent way of adding a personal touch to your marketing efforts. Visit AllegraMarketingPrint.com to explore the product options we provide and to enlist our guidance on creating the perfect package.

Create the Ideal Sign to Promote Your Business

Create the ideal sign for the needs of your business with professional sign printing. Allegra makes it easy by offering every possible style of custom sign you can think of along with affordable pricing and a straightforward design process.

Business owner wearing a mask and holding a sign that says “Welcome – Open” to greet customers.

When it comes to the signs that are used to promote your business, you deserve durability, visual appeal, brilliant colors, and logo clarity. We deliver this and more, while offering our expertise to help guide you along the way. Something to consider is the length of time the sign will be needed. We offer signs intended for any duration of time including seasonal signage, signage for a specific event, and year-round signage. Explore some of the variety of signs we design, print, and deliver to bolster your marketing impact. 

Exterior Business Signs

Appeal to new and returning customers alike with eye-catching building signs that deliver an upfront message about your business. This may be the primary sign above the entrance to your business or additional signage like awnings. For all of our signs you can customize the font, text size, colors, and have your logo prominently displayed. 

Banners & Flags

Grab attention from afar and entice business with durable banners or flags. Use these signs to easily convey vital information in an eye-catching way. Perfect for special events, sales, promotions, and grand openings, these are not one-size-fits all. You have different material and display options including:

  • Flutter Flags
  • Feather Banners
  • Pennants & Flags
  • Boulevard & Street Pole Banners
  • Retractable Banners
  • Pop-Up Banners
  • Banner Stands

Vehicle Graphics & Car Window Decals

Get access to rolling advertising 365 days a year with vehicle graphics and decals. Whether you drive a car, truck, van, or trailer as a part of your business, this form of advertising is vital. Not only is it cost-effective, but it helps maintain brand recognition and effectively delivers your promotional message.

Point-of-Purchase Displays

Make particular products stand out and provide beneficial information with point-of-purchase displays. Attractive and informative signs in this area are a great way to engage with customers without being face-to-face. You can place these signs on counters, in aisles, on walls, or hang them from the ceiling.

Signs for Health Measures

With health continuing to be a concern, it is important to have signs that clearly communicate the measures your business continues to maintain for the health and safety of all. This includes what precautions you and your employees take on a daily basis. If you have not done so already, you may want to consider floor graphics at the register that indicate 6 feet apart while standing in line to encourage social distancing. You may also want to place signs at the entrance of your building to encourage mask-wearing. We have temporary yet durable options that can deliver your message clearly and effectively. Discover more sign options that will make your business stand out by visiting AllegraMarketingPrint.com