Deck the Halls with Your Company’s Holiday Cards

With the holidays coming up, remember to thank your employees for all of their hard work throughout the year. The holidays always bring a sense of warmth and excitement for everyone to finally relax and be with their family. Showing your employees how much you care is vital to them feeling more of a connection with their team and their company as a whole. The simple, signature way you can show your employees that you care is by sending out thoughtful holiday cards. Trust in the high-quality custom label printing and envelope printing solutions from Allegra to get those holiday greetings out.

Torso View of a Man Wearing a Plaid Button-Down Shirt while Smiling and Removing a Card from a Brown Envelope

The end of the year grants everyone at your company a big sigh of relief from the Q4 madness. Sincere holiday cards for your employees will show your appreciation for their contribution to your company. By choosing to work with Allegra for custom label and envelope printing, the materials, design and customization will make all the difference in the impact of your company’s holiday card.

Allegra uses high-end label printing equipment and industry-leading materials and finishes. Choose from simple paper mailing labels to durable white paper label stock. Customize your labels into any shape or size, and ask our team about the matte, gloss and high-gloss coatings available.

We provide the high-quality materials so you can collaborate with our team on custom design ideas and personalized messages to get your team in the holiday spirit. Label requirements may vary depending on the container, the stock, adhesive requirements, graphics, content and application methods.

Additionally, Allegra’s label printing solutions offer:

• Affordable custom label design

• Specialty label printing solutions

• Labels for any occasion

• High-quality label stock papers

• Modern finishing and coating techniques

• Low minimum order quantities

Make sure the mail you send is highly visible and memorable by using envelopes with unique designs. This isn’t limited to just printing a logo on the envelope, but can also include using a unique envelope size, color or design such as including windows or bypassing the traditional flap closure style.

Count on us for a wide selection of colors, sizes, styles and materials. We’re also happy to help with design services to ensure all your corporate identity materials are coordinated and complementary. Call or visit Allegra online for more information about the services we provide and how we can help you provide quality holiday greeting cards for your employees.

5 Must-Haves for Your Next Trade Show

A trade show is an opportunity. Don’t waste it by not being prepared. Take the time to ensure your booth setup is at its best so you can make a lasting impression. Use this list as your guide so you are more than ready!

1. Eye-Catching Tradeshow Signs

People walking at a busy trade show

Draw attention to your booth with signs that stand out. The goal is to be able to attract the attention of people coming from all directions. Just one sign simply won’t cut it. Get creative with a multitude of signs that will bring the people to you. Make sure you maintain balance and style by not going overboard, of course. Consider a combination of:

Banners – Retractable & Hanging
Posters
Floor Graphics
Wayfinding Signs
Backdrops

2. Useful Promotional Products

Tradeshows are all about the swag. In this day and age, you simply can’t show up to an event without a bevy of promotional products. Consider items that make the most sense for your business and that your customers or clients will respond to more readily. Items that are cool but also useful. Start with a bag so that your guests can easily carry other items too. Regardless of what you choose, your logo and business name will be prominently displayed so they know exactly where these nifty items came from—you. Consider:

Bags
Mugs & Drinkware
Desk Items – Calculators, Logo Pens, Pads
Computer Accessories – Mouse Pad, USB Drives
Health & Safety Items – Lip Balm, First Aid Kit, Flashlight, Forehead Thermometer

3. Informative Printed Materials

Do a lot of printed materials end up in the recycling bin? Eventually. But the long-term impact of having these items available is invaluable. Tradeshows are chaotic. Sometimes people aren’t able to process everything until after the tradeshow has ended. When they come across your brochure or business card in the stack of papers they have acquired, they will remember everything else you had to offer during your conversation. So don’t forget to have:

Brochures
Flyers
Business Cards

4. Planned Organizational Materials

Trade show displays need to be organized. Outfitting your booth with all of the items listed above is not complete without a plan. How you display all of your printed materials, signs, and products matters. You don’t want items haphazardly stacked or propped up around your booth. You want a clean, inviting setup that will not only draw people in, but encourage them to stay for a moment and hear what you have to say. Make sure you have all of the necessary organizational items including:

Business Card Stands
Banner Stands
Brochure Display
Boxes or Jars for Promotional Items

5. Personal Survival Kit

Trade shows are long. Believe it or not, you are one of the most important parts of your display and you need to be at your best. Make sure you have your own bag or backpack—complete with company logo of course—with everything you need to make it through the day. You know yourself better than anyone, so there might be something you need that we didn’t think of, but items may include:

Water
Caffeine
Gum
Snacks
Change of Clothes
Tissues
Personal Hygiene Items

Allegra Has You Covered

While we might not be able to provide you with all of the items in your personal survival kit, Allegra can handle everything else. Turn to our professionals for creative designs and swift printing of all the trade show signs and other items you need to set your booth apart.

Make the Most of Your Custom Calendar Printing with Compelling Images

Promotional Spiral Desktop Calendar on a Wooden Desk with an Illuminated Lamp in the Background

Custom printed calendars are a fantastic way to create brand exposure for your company. By providing this useful item to clients, potential customers, and even employees, someone will be seeing and thinking about your brand every day of the year! But not just any calendar will do, you want to create something that the recipient is excited to display in their home, office, or cubicle. Here are some ideas for making your company’s customized calendars stand out with images that are interesting and fun to look at:

Hire a professional photographer if possible: By hiring a professional photographer to take the photos for your calendar, you will get high-quality images that are compelling and well-framed. A professional will have experience with setting up the photos in the best lighting and positioning so that you can make the most of your custom calendar project.

Feature an aspect of your product or service in each image: The main purpose of a custom calendar is to boost brand exposure and keep people thinking about your company throughout the year. Make sure some aspect of your product or brand is featured in each image.

Include your logo in each image: To further reinforce brand exposure, make sure your logo is included in each image. You don’t have to superimpose it on the image each time, you can have a vehicle from your fleet in the image, an employee wearing a shirt with your logo, or even your headquarters in the background with the company logo in view.

Make the image more fun, and less of a sales pitch: The goal with a promotional calendar is to promote your business, but people don’t like to feel as if they are just being sales pitched and nothing else. Think of ways that you can incorporate your company’s products or services into each of your photos in a way that is interesting or funny, this way the calendar recipients will be excited to turn to the next month when the time comes.

Bonus tip:


Include coupons or special offers on some or all of the months: Calendar recipients will be more motivated to make sure they hang on to your calendar all year if there are valuable coupons or special offers inside of it. Your calendar printing service can include posting the special in the corner of a month’s picture, inserting coupons into the pages of some months, or having detachable coupons that can be removed and presented for use.

Custom calendars are a great way to promote your business all throughout the year. With custom calendar printing from Allegra, you can get a well-designed and quality printed product that your business will be proud to share with clients, potential customers, employees, and more!

Back-to-School Bookbinding for the Classroom

The school year is here! That means that the primary planning has already taken place and you are hopefully ready to hit the ground running. Whether you are a teacher or an administrator, make time for last-minute organization that will make your school year go so much smoother. At Allegra, we provide high-quality printing and binding services to help you keep your documents, worksheets, lesson plans, or informational pamphlets together and within arm’s reach. Whether you need bookbinding, spiral binding, calendar binding, or pamphlet-style binding, Allegra can provide you with the right solution.

Color-coded, spiral bound books in a row.

Stay Organized with Bookbinding Services

The process of searching for loose papers can take time away from the most important task at hand: teaching. Detailed lesson plans are extremely important but with an active classroom, it is so easy to misplace loose papers. Reduce time you would spend searching for those missing worksheets, outlines, or calendars and focus on your lesson plans.

Make it Easy with Bound Lesson Plans and Agendas

Planners are a huge resource for both students and teachers alike. Agendas help you organize the way you teach, create sections for each subject, and help your students prepare. Calendar-bound books or spiral-bound books are a great option for staying organized. As an added bonus, Allegra offers custom sizing options to accommodate your desk or shelf space.

Color-Code and Label Your Booklets

Transform the way you label your booklets with color-coding. By associating colors with certain topics, you’ll be easily able to identify which booklet you need to pull out. In combination with our label printing services, color-coding works like magic for memorization and identification.

Simplify Your School Year

Make this school year easier by keeping lesson plans, worksheets, policies, and other important papers all within bound booklets so you never have to spend too long searching for your papers. Avoid misplacing items and get ready to make this an A+ year. Contact your local Allegra today to learn more about how we can help you for the new school year. We will help you produce a finished product that looks great and is perfectly suited to its use.

Back-to-School Sign Printing Services

Back to school shopping for your classroom has never been easier. At Allegra, we provide sign printing services for all of your classroom adornment needs. Create custom signage to direct your students into the right room, hang welcoming announcements for parents and teachers, and provide colorful posters with information on a lesson you will be teaching!

A picture of a classroom with desks, chairs, and posters on the walls.

Classrooms needs proper signage to create a welcoming and positive atmosphere for the young and curious minds. When you work with Allegra, you can count on the quality printing services we provide. Start the school year off with a perfectly decorated interior. Our company can print both large and small amounts of signs at an economical price. We offer a wide amount of options for signage, some of which include:

Banners

Both flags and banners have the ability to attract attention from far and wide. They can also help you convey important information to students and parents while maintaining a professional but stylish flair.

Floor Decals

When you have very young students, they may benefit from the colorful and directive floor graphics our team can provide for your school and classrooms. Lead students to the right areas, create hopscotch patterns, and so much more. The possibilities of floor decals are endless.

Meeting Signs

Open houses are a great opportunity to direct the parents of your new students around your school, to the auditorium for your presentation, and to boast your expectations for the new school year!

Posters

A decorated classroom is a place where students feel excited and inspired to learn. Collaborate with our graphic design team to create the perfect posters of any size for your classroom.

Window Graphics

If your school or classroom heats up from large windows bringing in excess sun exposure, consider window graphics from Allegra that allow for high-quality images while also blocking out the sun’s harmful rays. This will keep you cool and help the school save money on the electric bill.

Yard Signs

Need to share an announcement with parents for an upcoming open house or other events? Consider yard signs to inform, help navigate, and welcome both students and parents.

At Allegra, the possibilities for sign printing services are only limited by your imagination. If you’re not sure where to start, contact us for more information on what type of signs may be best for you, for suggestions on graphics, and so much more. Contact your local Allegra today to get started on back-to-school sign printing services!

10 Ways to Guarantee Your Customers and Employees Know They’re Valued

Don’t underestimate the business impact of giving people reasons to feel good. Typically, we think of service as purely sales-focused, beginning and ending with the immediate transaction. Widening the view, regular customer appreciation activities can have a big impact on valuable long-term loyalty, too.

Does it need to be costly? No. Does it need to be consistent? Yes. Is it worth it? Absolutely! Of course, appreciation and recognition should be happening “in house,” too. When formal and informal recognition is built into your company culture, it can help you to attract and retain top performers while deepening commitment to your organization. According to a recent study by Bonusly, 82% of employees consider recognition an important part of their happiness at work.

Here are 10 ideas that may be small investments in time and money but can pay big dividends.

Your Customers

  1. Send a card. Always thoughtful and often unexpected, a word of thanks is nice after a first, large or repeat purchase, or in appreciation of a referral. While email may be efficient and easy for broad-reaching acknowledgments, nothing tops the touch and feel of a personalized, handwritten note on high-quality stationery or a notecard with your logo embossed or foil-stamped on the front.
  2. Pick up the lunch tab. For top business-to-business clients, offer to send lunch to their location. You can send along logoed, reusable lunch totes, or branded water bottles or travel tumblers. When the time is right, business-to-consumer companies can host an open house, sending an inexpensive postcard to invite loyal customers to a pre-sale event with preferred pricing.
  3. Extend the goodwill. Send a gift of appreciation for a substantial order, referral or an anniversary of your business relationship. A branded crystal candy dish filled with treats, for example, creates an opportunity for your sales team to extend good feelings by refilling it on subsequent visits.
  4. Get personal. If your customer data is robust and includes birthdays, anniversaries or other significant dates, you can build in recognition beyond typical business-related occasions with personalized offers and gifts. Have clients who are into fitness? Pick logoed pedometers or exercise mats to show you know . . . and care.
  5. End on a high note. Year-end holidays are a prime time to send cards and gifts. Tried-and-true, printed wall calendars have secured their spot in the workplace despite the plethora of electronic options. Welcome desk accessories include journals and portfolios or electronics, like power kits or Bluetooth speakers.

Your Team

  1. Be specific. While acknowledging an employee of the month is good, better yet is rewarding your team members in the moment. Drawstring backpacks, headphones or travel blankets with your company imprint are all on trend.
  2. Encourage peer recognition. Enable employees to acknowledge one another for going the extra mile. Have them nominate deserving co-workers for company-issued gift cards or tokens redeemable for office perks.
  3. Put it in writing. Top-performing companies prioritize employee communications as sharing your organizational vision and mission is essential for engagement. Salute those who embody your company values during staff meetings and highlight their personal stories and achievements in your printed company newsletter.
  4. Tie rewards to company goals. Get the most from your employee appreciation program by linking some awards directly to your goals: increasing sales, improving customer service or identifying cost savings. Traditional plaques and crystal trophies can instill pride in high-level accomplishments.
  5. Remember remote employees. Teleworking from home or locations far from the main office is the new norm for many businesses. Reinforce their sense of connection by ensuring all employees are represented in recognition opportunities.

Looking for creative ways to share the love with customers and employees? Let us know. We can help!

How to Pick the Right Fold for Your Brochure

The information for your brochure had a lot of effort put into it. From the introduction of your business, to the showcasing of your products or services, to the information aimed at prospective customers, your brochure is uniquely yours. After Allegra helps you with all of the copy and information, we can help with brochure printing and brochure design. There are quite a few different options when it comes to folds, and these folds all have their benefits.

A photo of someone holding a half-fold brochure with a blue background and white text.

Tri-Folds

Tri-fold brochures have become industry standard due to the simple and easy design. This fold creates three equal sections by folding the sides over the middle. This type of fold provides you with endless possibilities as far as design and copy. With help from Allegra, we can work with you to create the best possible read and explanation of your business’ products or services through the simple tri-fold brochure.

Z-Folds

Z-fold brochures are not as popular as tri-folds, but they are extremely versatile. A z-fold contains six panels. By folding a piece of paper into thirds, one third is folded forward and another is folded backward. When opened, the brochure looks like the letter Z. This type of fold opens up fully with one pull, meaning you can have you work span the entire paper, or work with our team to create something unique that displays your business’ products or services with tasteful design in mind.

Half Folds

Half-fold brochures are comparable to booklets or standard cards. This can open up a world of possibilities for your business to decide how they would like to showcase their products or services. Remember that you are not required to stay within the panels, and your work can span throughout the brochure. Or, take some tips from restaurant menus as to how you would like to style your brochure. Comparisons also work very well with a half-fold brochure as they are easily understandable by prospective customers.

Accordion Folds

An accordion fold is similar to a Z-fold, however, the accordion is folded several times instead of just twice. This gives you quite a lot of room for information, pictures, and other images that add to the allure of your business. Just one pull opens up a lens into your business’ products or services. This type of fold is also cost-effective compared to booklets, which can provide a similar amount of information and graphics.

Gate Folds

The gate fold brochure features three panels, larger than the panels of tri-fold brochures. This kind of brochure is unique in it’s fold and size, possibly assisting in your brochure standing out from the rest. With great copy and graphic design in mind during the making of your gate fold brochure, Allegra can work with you to help you accomplish a neat and exceptional brochure that accentuates your business’ products or services.

Whichever fold you decide on, Allegra is here to help. From design to printing, Allegra is ready to work with you to create the best brochure to help your business stand out.

3 Ways to Use Floor Graphics After COVID

Post-pandemic events create new opportunities to let prospective customers know about your brand’s promotions, products, services, future events, and so much more. Effective signage is needed for introducing or re-introducing your business to customers. Floor graphics are an interesting way to showcase what your business has to offer. From the different fonts, designs, and other graphics, the possibilities of floor graphics are endless. Allow Allegra’s seasoned team of marketers and graphic designers to handle your custom floor graphics.

White shoes on a white floor with floor signage reading “maintain 6 feet thank you.”

New advancements in technology permits a fresh way of marketing. For example, your restaurant may be reopening and wanting to advise their customers about what practices they should keep in mind post-COVID. Guide your customers throughout the restaurant by welcoming them back with guidance for social distancing, or even your business’ latest promotional efforts. The versatility of custom floor graphics never ends with your imagination matched with our team of experts.

During COVID-19, grocery stores utilized this medium of signage to the public. Many grocers implemented custom floor graphics to indicate where to stand in relation to others while in line for checkout. Additionally, many businesses have requested floor graphics for promotions and to indicate closed off areas or detours to other locations throughout their business.

Hosting or vending at an event? Consider floor graphics to guide prospective customers to your location at the function, or even provide them with information about the function. Effective signage can create a relationship between your product/service and your customer, which can turn a prospective into a customer.

Go beyond the literal aspect of floor signage and directing your customers by speaking to their emotions with custom floor signage. This can be a way of welcoming them back into your establishment in a creative way. At Allegra, we suggest using a large font format to grasp the attention of customers.

Promotional floor graphics are hard to miss when printed perfectly with your unique design. Stand out from the crowd by printing with Allegra! Count on our team to create quality custom floor graphics for you. Our material is top-notch and adheres to floors with ease. We suggest deep cleaning your floors before applying, and squeegeeing out any bubbles. Maintain these floor graphics with typical cleaning practices. Stand out at your next event or reopening with Allegra’s high-quality floor graphics. Work with our seasoned team of marketers and designers to develop the best floor graphic for your business’ needs.

Make an Impression at Your Next Meeting or Conference with Professionally Printed Materials

Close Up of a Man’s Hands Holding a Booklet and a Woman’s Finger Pointing at It

The key to making a great impression at a meeting or conference is preparation. This is not limited to just having a great presentation, but should also include having printed materials that are professional-looking and represent your organization well. Depending on what the goal of your presentation is, the types of printed materials that you will use may vary:

Folders: If you are pitching a new business opportunity, you will probably have various documents such as information sheets, forms for attendees to fill out, and more. You want to make sure all of these documents are in one place that is both organized and well-branded. A custom folder with your organization’s logo and other information will provide recipients with an easy way to keep track of the documents you have provided to them, and will help to reinforce your brand identity every time they use it.

Booklets: Are you hosting a training seminar, presenting an annual report, or need to provide prospective clients or customers with data about all of the products or services that your company provides? Printing and binding services for booklets will help you put all of your important information in one place that the recipient can easily carry with them and consult as needed. Different binding options such as spirals, three ring binders, or sewn binding can be chosen to best fit the needs of the booklet, and you will have a durable finished product that can be opened up and referred to often.

Flyers: If you are doing a quick, informal presentation or just making a sales pitch as people pass by, a simple one-sheet flyer is ideal. You can quickly hand it to the people you are speaking to so that they can glance at it and see your organization’s branding and other information as you are speaking to them.

Business cards: Any time you are networking, presenting, or otherwise representing your organization, business cards are a must have. They are a quick way to share your contact information and give the clients, customers, and peers who you meet a tactile way to remember your interaction, increasing the likelihood of them reaching out to you later on.

Make sure you are prepared for your next presentation or conference by having the appropriate printed materials for your needs. Allegra provides printing and binding services, business card design, and much more to help businesses put their best foot forward!

5 Ways to Make Your Business Cards Memorable

Torso of a Man in a Dark Suit Offering His Business Card

A business card is one of the most important marketing materials that represent your brand. When you meet a potential client for the first time or connect with a peer at a networking event, your business card is a physical memento of the first impression that was made in person. Because of your business card’s importance, you want to make sure it is as memorable as possible. Here are a few ways to create a business card design that stands out:

1. Paper and finish: People are tactile, and whether consciously or subconsciously, they will take notice of the paper quality used to create your business cards. When you invest in high quality paper stock or a special finish for your business card printing, it can be felt. Depending on your organization’s voice and image, you may want to go with a medium stock paper and a matte finish, or perhaps a heavy stock with a glossy finish.

2. Fonts and color: The fonts and colors that you use should appropriately represent your company. A more serious organization like a law firm or a pest control service should utilize colors and fonts that accurately represent the voice of the company, while a more fun or luxurious organization like a dog walker or a hair salon should use fonts that are more whimsical and colors that are more carefree.

3. Shape and size: If your company offers a service that is more unusual or unique, use the shape of your business card to represent that! Die cutting can be utilized to shape your business card into a form that represents your company, such as a cupcake for a bakery or a key for a locksmith.

4. Texture: Another way to make a tactile impression, as well as a great visual impact, is by incorporating raised lettering into your business card design. An embossed business card lets recipients know that you care about the impression you are making and that you are willing to go above and beyond.

5. Logo: From printed materials to digital assets, your logo represents your company virtually everywhere, and that should include on your business card. Make sure your logo is prominently displayed on your business card so that it stands out.

Make a lasting impression at conferences, networking events, meetings, and more by utilizing a business card printing service that helps you create an outstanding business card. Whether you have a design already created or need assistance from the design all the way through the printing, Allegra’s professionals can help. Get started today on creating your memorable business card!